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JULY 14, 2014

If we understand marketing is to attract attention (better yet positive awareness) and to begin to build relationships (consideration), then we can appreciate social media is a new channel or channels to attract attention and build those relationships. Social marketing has changed that landscape. Engage first; sell second.

Social Selling 159

Social Selling Social Media Marketing Advertising 159

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OCTOBER 20, 2014

The reason is simple people believe other people usually family or friends before any advertising or other marketing activities no matter how good those actions are. Yet today mostly because of social media, we now see collective word of mouth advertising or what is called community marketing. Share on Facebook.

Social Media 129

Social Media Marketing Small Business Small Business 129

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NOVEMBER 17, 2014

His opinion of social media platforms was not high and he did not even have a LinkedIn profile. What these individuals fail to realize is that social media even though a different channel is old school marketing with just a different twist. Isn’t that what social media does? Credit: Gratisography.

Social Media 162

Social Media Ideal Customer Profile Marketing Face-to-face 162

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JANUARY 13, 2014

A recent posting over at Harvard Business Review caught my eye because the authors articulated how I see social media changing the small business marketing landscape and more important hierarchy. Additionally, social media policies will become even more important and will eventually be part of many job descriptions.

Outsourcing Services 130

Outsourcing Services Social Media Small Business Small Business 130

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FEBRUARY 23, 2013

Yet there still is so much confusion about what is marketing; how to define marketing and what marketing actions deliver the best results especially with the influence of social media. False Belief #1 – Marketing is advertising. Advertising is a channel or an activity. False Belief #2 – Marketing is a cost.

Prospecting 145

Prospecting Advertising Advertising Face-to-face 145

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JUNE 13, 2014

Additionally, the impact of social media has allowed small businesses to market at a far more affordable investment. What worked in the past will not work today or in the future especially if the focus is on paid advertising or glossy, mufti-color, tri-fold brochures. With 97.3% Share on Facebook.

Social Media 145

Social Media Marketing Distribution Sales Talent 145

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FEBRUARY 3, 2014

Crystal King, Social Media Manager for Keurig at the Social Media.orgs Blog Conference in Boston explained the reason behind a recent “delight and surprise” marketing campaign. King then went on an further discussed how when customers are venting on social media they are already very upset.

Social Media 124

Social Media Marketing Small Business Small Business 124

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FEBRUARY 10, 2014

Marketing has evolved to at least two new animals: social media and mobility. Marketing engagement is still very illusive for many small business owners not to mention the big marketers (advertising firms). For example is a click on your social media postings marketing engagement? Is just reading a blog engagement?

Marketing 136

Marketing Small Business Small Business Advertising 136

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APRIL 14, 2014

Paid advertising including: print, radio, TV or special events such as sponsors for charity events. This action plan looks to inbound marketing actions, usually arising from social media. If you do not have a social media marketing action plan, the one page social media action plan may help you get started.

Marketing 136

Marketing Social Media Trade Show Direct Mail 136

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MARCH 18, 2015

. #3 – Confusion Between Marketing, Advertising and Social Media. Advertising and social media are marketing channels. Unfortunately, many small business owners believe advertising usually paid and marketing are the same thing and they are not. 4 – No Sales Process.

Marketing 70

Marketing Social Media Advertising Advertising 70

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DECEMBER 26, 2014

Yesterday I received a LinkedIn invite from a second degree connection who said she was a social media and online business consultant. Unfortunately the challenge for many small businesses is they hire marketing and advertising firms or social media consultants who take their money and provide little to nothing results.

Small Business 148

Small Business Small Business Ideal Customer Profile Social Media 148

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JULY 15, 2013

Believe it or not, advertising spending in newspapers is down 4% in the first Quarter of 2013 compared to the first quarter of 2012. Source Kantar Media June 2013) Yet in that same time frame Outdoor advertising is up 4.3%. P.S. Using social media such as LinkedIn is a way to be with if not ahead of the flow.

Small Business 157

Small Business Small Business Advertising Advertising 157

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AUGUST 3, 2013

Those subscribers may be reading the obits, the comics, the editorial pages and may never, ever visit the page where your expensive advertisement is so prominently displaced. Sales Training Coaching Tip: If your specific small business Internet advertisement is not visited, it does not matter if the page has all the social media links.

Ideal Customer Profile 122

Ideal Customer Profile Social Media Advertising Advertising 122

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JANUARY 7, 2015

Social Media Gap. Social media continue to grow in popularity through content marketing as well as updates through the various social media channels such as LinkedIn, Twitter, Facebook and Instagram. Social Media – 49%. Mobile Marketing – 40%. Share on Facebook.

Small Business 70

Small Business Small Business Social Media Marketing 70

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MARCH 21, 2012

Among the results the main outcome seems to be that: “ in the connected world, consumers use powerful personal technology and social media to interact with brands when they want, where they want, and how they want. Marketing and advertising were the same thing, and the job was to promote what was made. Google Plus.

Top of Funnel 135

Top of Funnel Social Media Funnel Facebook 135

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SEPTEMBER 8, 2014

Sales Coaching Tip: Social media helps to build a relationship. Marketing has been viewed by many as advertising because advertising firms made money off this limited viewpoint. Until a solid relationship is established the salesperson will not be successful. That reason simply is their own beliefs.

Sales Qualified Lead 171

Sales Qualified Lead Advertising Advertising Social Media 171

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MAY 18, 2012

With all the buzz around social media and how the 21st century business marketplace has dramatically, there appears to be this very obvious disconnect: Selling is social. So if people buy from people how can it become any more social than that? People buy from people.

Social Media 168

Social Media Direct Mail Face-to-face Social Selling 168

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JANUARY 5, 2015

Worse yet this was someone who claimed to be a social media marketing expert. Note: Paid advertising is different that permission based marketing. If you are seeking some calm to your social media craziness, the consider this one page social media action plan. Leanne Hoagland-Smith, M.S.,

Email Marketing 70

Email Marketing Social Media Marketing Small Business 70

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APRIL 6, 2017

Continued calls to increase sales resonate from social media to one on one conversations. One would think if they placed a paid advertisement for sales prospecting, they would answer their phones. Local small businesses continue to clamor for more sales. Even after 18 hours no returned phone calls or even text messages.

Small Business 91

Small Business Small Business Social Media Advertising 91

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MARCH 29, 2013

Traditional buying of advertising. Yet with all the research about the impact of technology (mobility, social media, Web 2.0, Since small business owners initially start in the role of specialist usually sales, the marketing is also left to these crazy busy people through: Business to business networking events. Cold calling.

Eloqua 151

Eloqua Hiring Marketing Small Business 151

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MARCH 9, 2015

With all the types of marketing channels available from paid advertising to social media posts such as content marketing to referrals, chaos can quickly take over. Marketing Channel of Paid Advertising. Place the advertisement. Check the published advertisement for accuracy and location. Track the results.

Marketing 70

Marketing Small Business Small Business Referrals 70

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NOVEMBER 28, 2011

Years ago, the first how to increase sales marketing action a small business took was to take out a paid local advertisement in the Yellow Pages because local customers used their fingers to walk through those hundreds of yellow pages. The goal of how to increase sales is suddenly far more simple than it was.

Marketing 128

Marketing How To Advertising Advertising 128

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MAY 2, 2012

There was not any reference at all to marketing either inbound ( social media ) or outbound ( business to business networking , paid advertising, etc.). Once again, the curriculum is pretty much the same old stuff and does not reflect what is happening in today’s market place.

Training 167

Training Construction Social Media Small Business 167

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OCTOBER 8, 2014

Yet, it is essential to understand the purpose of these particular awards (to support 20th century advertising agencies) and realizing they are remnants of traditional (product) marketing. Lack a moderate to strong social media presence. Have no social media buttons for sharing. Sure awards are nice to receive.

Coaching 139

Coaching Marketing Small Business Small Business 139

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AUGUST 4, 2013

Newspapers and billboard companies for years have focused on subscribers and drivers to sell advertising. There is no guarantee (unless a direct mail piece or an 800 number have been included) those subscribers or drivers actually saw your potentially expensive advertisement. These are only impressions.

Lead Rank 114

Lead Rank Lead Scoring Cold Calling Advertising 114

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FEBRUARY 17, 2014

With the impact of new messaging channels such as the Internet through social media sites along with Mobile, messaging has evolved more into marketing conversations than the more traditional “advertising.” To achieve business growth begins by attracting attention and building relationships.

Conversion 110

Conversion Marketing Infusion Vendor 110

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DECEMBER 22, 2015

Understanding the importance of time and marketing is essential especially for small businesses that cannot afford high price cable, television, radio or print advertising. This is why social media and mobile marketing continue to gain traction while traditional marketing channels continue to lose audiences.

Relationals 70

Relationals Marketing Social Media Facebook 70

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JANUARY 11, 2017

He or she must find salespeople who understand marketing in today’s marketplace and can utilize the variety of social media and technology platforms to prospect. In many instances, the SMB owner is the primary role of sales leadership manager. Finding new sales leads becomes the responsibility of the salesperson.

Lead Rank 70

Lead Rank Sales Leadership Sales Process Social Media 70

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JUNE 26, 2015

If we remember marketing extends beyond paid advertisements and the importance of word of mouth marketing, then our actions or our company’s actions specific to delivery can generate sales objections. How often do we hear the negative comments about this company or that company not delivering on time? Credit www.gratisography.com.

Objections 70

Objections Marketing Social Media Ideal Customer Profile 70

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NOVEMBER 5, 2013

Business growth, that being the ability to increase sales, improve profitability and retain both external and internal customers is dependent upon the various communication channels such as blogs, YouTube, other social media platforms, direct marketing, advertising or face to face business to business networking.

Face-to-face 151

Face-to-face Social Media Advertising Advertising 151

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FEBRUARY 16, 2012

.” I cannot count the number of times I have shared this sales observation with clients and even on some of my social media postings. There was a posting about Pinterest, a new social media site that has been getting a lot of press and play the last few months. Yesterday was no exception.

Lead Rank 120

Lead Rank Lead Scoring Social Media eBook 120

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JULY 14, 2015

Back n 1885, Thomas Smith, a London businessman, wrote a guide called “Successful Advertising.” ” This guide has become the foundation for the Theory of Frequency specific to contemporary advertising and top of mind awareness (TOMA). Top of Mind Awareness (TOMA). Use the Phone.

Real Estate 70

Real Estate Direct Mail Cold Calling Advertising 70

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OCTOBER 29, 2013

First, the answer to that questions must be separated into these two marketing areas: Inbound marketing such as content marketing through social media and sales referrals. Outbound marketing such as direct mail, advertising, business to business networking and branding reinforcement through business cards to promotional items.

Marketing 137

Marketing Small Business Small Business Promotion 137

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AUGUST 1, 2016

Much of this confusion can be traced back to the Madison Avenue firms where paid advertising became synonymous with marketing. This confusion continues today especially because of these two facts: Internet especially social media. Confusion abounds about what is prospecting and what is marketing. of all U.S.

Ideal Customer Profile 70

Ideal Customer Profile Prospecting Marketing Sales Qualified Lead 70

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JULY 29, 2016

These touch points can be direct through email marketing or paid advertising to more indirect through content marketing to social media sites such as LinkedIn. Over ten years ago, I remember making a statement the marketing funnel is actually more like a web where there are far more touch points.

Top of Funnel 70

Top of Funnel Funnel Transportation Education 70

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MARCH 7, 2016

Marketing has been sold as some advertising, some logo, something that is secondary to the actual selling of the solutions. Your attracting attention activities from social media, to Internet, to advertising, to even those first conversations with sales leads all are marketing. Nothing could be further from the truth.

Sales Process 70

Sales Process Marketing Advertising Advertising 70

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FEBRUARY 17, 2014

” What I have come to realize is behind all this marketing madness from emails to social media postings to even paid advertising is this one word – presumptions. For clarification, a presumption is based on some probability while an assumption is supposed to be without any proof.

Marketing 112

Marketing Small Business Small Business Social Media 112