The Art and Craft Of Brand Positioning Development (video)
Pipeliner
JULY 10, 2022
Ulli Appelbaum is a well-known, award-winning marketing and brand strategist and the author of The Brand Positioning Workbook: A Simple How-To Guide to More Compelling Brand Positionings, Faster. In this Expert Insight Interview, Ulli Appelbaum discusses the art and craft of brand positioning. These allow you to create brand recognition.
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