Score More Sales

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Collaboration for Mid-Market Sales Growth

Score More Sales

Think airline industry after 9/11. Collaborate with vendors and business partners to differentiate and diversify. Collaborate with your industry counterparts (some call this coopetition) where you work with a competitor for mutual gain. What are 5 ways you can set the groundwork for more collaboration in your company? When will you start?

Marketing 217
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Invest in your Network to Build Sustainable Business

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From 2007 until 2011 Porter was VP of Marketing at Virgin America – which has to be anyone’s favorite airline if you’ve flown on a Virgin flight. Since the value of connection has been the foundation of my business life, I was captivated by the book, the topic, and all the side conversations about networking since then.