DiscoverOrg Sales

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A Look Back and Ahead at the Evolution of B2B Data: Year in Review

DiscoverOrg Sales

An advanced analytics platform that can show what different customers look like. A focus on hiring the right people, clear data input and lots of it, and all of that plugged into an analytical model spits out the analytics. A tool that links to engagement platform in an automated way. What will that take?

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Sales, Big Data, Partnerships & Integration: A Conversation with Henry Schuck of DiscoverOrg and Mark Godley of HG Data

DiscoverOrg Sales

What do you see as the most promising next thing from predictive analytics? Where do existing predictive analytics solutions fall short – where are there opportunities for advancement? HS: Predictive analytics is great, but the key missing piece is having the data to do something with it.

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How to Use the Tech Stack to Displace Competitors

DiscoverOrg Sales

Here’s an more specific example, if you were selling a marketing engagement platform and your strength is really intuitive analytics. You could ask: “A lot of our clients come over because they love our intuitive analytics. Are you guys able to glean information quickly and easily from your analytics tool?”.

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Want Better Lead Generation? Get Marketing & Sales in Line

DiscoverOrg Sales

I like Brainshark’s straightforward definition of sales enablement : Sales enablement: “A systematic approach to increasing sales productivity, by supporting reps with the content, training and analytics they need to have more successful sales conversations.”.

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The Evolving Risks and Roles of CISOs in 2016

DiscoverOrg Sales

For example, a trigger in the DiscoverOrg platform from January 2016 indicates: “ IBM has announced the acquisition of IRIS Analytics, a fraud software and consulting company, to support plans to integrate the company’s machine-learning technology into IBM’s Counter Fraud Management Suite.”. The Roles of CISOs.

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[5 IDEAS] How Data Fuels Closed-Loop Sales Communication

DiscoverOrg Sales

Additionally, an automatic CRM improves data quality, allowing more accurate analytics. Our sales acceleration platform combines phone, email, chat, live slide presentations, and sales analytics. The universal, web-based tool can be built into your email client, CRM, or data tool for efficient communication and predictive analytics.

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What do B2B Buyers Want (and Why Don’t They Like Salespeople)?

DiscoverOrg Sales

Since analytical buyers are more likely to have advanced degrees in hard science, such as computers, finance, or engineering, they are more likely to be skeptical and consequently more demanding of salespeople.” The same creative-analytical trend is true on an industry level. Buyer risk aversion by industry.

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