No More Cold Calling

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Does Size Really Matter?

No More Cold Calling

Read “ Most Analytics Projects Don’t Require Much Data ” by Thomas C. I’m fired up, but don’t ask when it will be published. A better question: Joanne, when will you get started? I already have. So, how can you apply the elephant-eating wisdom to your business? Redman and Roger W. Hoerl in the Harvard Business Review.

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Is Your Lead Generation Data Leading You Astray?

No More Cold Calling

You had good data and exacting analytics, but there was something gnawing at you. You chose the analytical path, and the project didn’t play out as you expected. You may think that’s nonsense. I’m sure there have been times when you had a difficult decision to make. You had a gut feeling. You wished you’d trusted your gut.

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Why Sales AI Won’t Replace Reps Anytime Soon

No More Cold Calling

We know that salespeople who use AI and other predictive analytics tools are far more productive than those who don’t. You’ve probably heard the “expert” predictions that technology will render salespeople obsolete, and sales AI will soon replace us. Not so fast. But will sales AI actually replace us?

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Don’t Get Distracted by the Latest Sales Prospecting Techniques

No More Cold Calling

There’s technology to generate leads online, artificial intelligence, predictive analytics, social media and document automation, and search engine optimization. Just because certain sales prospecting techniques are all the rage, doesn’t mean they’re right for you or for your buyer.

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Why Productivity Tools Make You Less Productive … and Less Creative

No More Cold Calling

But predictive analytics can’t predict everything. (Read the rest of the interview with Tenner.). Data Isn’t Everything—Trust Your Instincts. Machines are smart, and they’re certainly better than us at math. Tenner also discusses why rule-breaking events have been breakthroughs and made life exciting.

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You Don’t Have Time to Ask for Referrals? [February Referral Selling Insights]

No More Cold Calling

Social media, marketing automation, AI, predictive analytics, and all kinds of technology have cast doubt on traditional sales techniques and encouraged organizations to rely on digital sales prospecting. Has selling really changed in the last decade? Well, sure. That’s a problem because the best lead gen strategies aren’t digital.

Referrals 233
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How to Identify Strategic Accounts for Your Account-Based Sellers

No More Cold Calling

The solution seems simple: Decide which companies to target based on predictive analytics and client history with your company. What’s the best approach to account segmentation? How should sales leaders segment accounts for their account-based sellers? In other words, which companies bring in the most revenue?

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