DiscoverOrg Sales

article thumbnail

How to Use the Tech Stack to Displace Competitors

DiscoverOrg Sales

But actually that ‘noise’ is a powerful tool to target the right accounts – that is, if you know the tech stack of your target accounts ,” says DiscoverOrg’s Senior Manager of Sales Development. Marketing automation tools, and more. Step 2: Run targeted displacement campaigns for closed-lost accounts. Web servers.

article thumbnail

A Look Back and Ahead at the Evolution of B2B Data: Year in Review

DiscoverOrg Sales

That means who my reps talk to – all their activities, in fact – will all be driven by insights that come from the CRM and the tools layered in there. An advanced analytics platform that can show what different customers look like. A tool that links to engagement platform in an automated way. The sales use case.

Data 149
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Want Better Lead Generation? Get Marketing & Sales in Line

DiscoverOrg Sales

I like Brainshark’s straightforward definition of sales enablement : Sales enablement: “A systematic approach to increasing sales productivity, by supporting reps with the content, training and analytics they need to have more successful sales conversations.”.

article thumbnail

Raising the Bar: DiscoverOrg Q1 Recap

DiscoverOrg Sales

The tool allows users to obtain sales intelligence on a contact or company while browsing online without having to be in to the DiscoverOrg platform. Improved search functionality continues to be the theme with the new ability to re-sort search results, directly add contacts and companies to campaigns, and the addition of contact photos.

article thumbnail

Cat Meme Queen Strikes Again: Bad CRM Data Quality is Even Worse Than You Think

DiscoverOrg Sales

And YOU get bad CRM data, killing email deliverability, wasting your reps’ time, skewing your analytics, and costing you money. It’s a serious problem for any company who relies on web form-fills or other user-generated data for inbound campaigns. Tracking campaign performance – skewing numbers. THEY get a free ebook.

Data 120
article thumbnail

Beyond the Chatbot: Tips and Tricks for Sales Enablement Chat

DiscoverOrg Sales

But when newcomers like Tellwise tie chat to email, a dialer, presentation capabilities, analytics, and AI – plus integration with the CRM – well, “chatbot” doesn’t really cover it anymore. Claire: What should users expect from a sales enablement chat tool? And on a lot of websites, they still are.

article thumbnail

The Leads Are Weak: An Intro to Finding & Working Good Leads

DiscoverOrg Sales

Marketing departments coordinate tradeshows, run email campaigns , write & promote content, and conduct an ever-growing list of activities to attract leads and then push them down the funnel. Unfortunately, most leads don’t present themselves by calling on the phone. They must be coaxed, identified, solicited and extracted.

Lead Rank 120