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Data, Analytics, & Algorithms: Bedrocks of Future Organizations

Brian Vellmure

But regardless of what your organization does today, or will do, there are three bedrocks that will power successful organizations in the future – Data, Algorithms, and Analytics. Data is the fastest growing raw material in the world. The cost of collecting and storing that data is also plummeting. Analytics. Hiring decisions. Purchasing decisions.

Google Analytics 101: What Every Small Business Owner Should Know about the Powerful Website Analysis Tool

Vertical Response

Google Analytics is one powerful — and free — website analysis tool that can help you better understand your current and potential customers. It’s easy to see why Google Analytics is one of the most popular website analysis tools — it’s easy to use. Google Analytics needs some help from you in order to know what site to track and how to collect data.

Demand for speed driving investment in customer analytics & marketing technolgy

Brian Vellmure

When he asked what the conference was about, I replied “analytics”. explained that the conference was about people making sense of data, with the help of technology. began to touch on the use of analytics in sports, making better strategic decisions based on a number of variables: Was it better to repeatedly pound it in to the block, or fire away from 3 point range, or a mix of both? referenced the TV show “Person of Interest” I told a story of how Wal-mart had discovered a multi-million dollar opportunity by finding an anomaly in the data. Speed.

Smart Selling Visions: Up-Close with Top Revenue Leader Greg Sherrill, CEO of @ChannelRocket

Smart Selling Tools

This week I interview Greg Sherrill, CEO and Co-Founder of Channel Rocket. Nancy:  What does Channel Rocket do? Channel Rocket is a SaaS sales enablement platform that helps manufacturers grow sales through their direct and indirect sales channels. Co-Founders Tim Hill, Tim Votaw and I started Channel Rocket because we saw opportunity in the sales enablement space.

How B2B Marketing Leaders Can Transform Click Data into ROI Insights

Sales Benchmark Index

Most companies are only getting a fraction of the value that is possible from Web Analytics. Refocusing your Web Analytics effort will enable you to drive results while setting the foundation to improve results. Your company has likely implemented some level of web analytics through Google Analytics, Web Trends or Adobe Omniture. Why do you care? Visitor Source Tracking.

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How Customer Identity Management Can Improve the Customer Experience

The 1to1 Media Blog

There's a goldmine of valuable data in the cross-channel interactions customers conduct. Customer Engagement Customer Experience Customer Loyalty Customer Service Customer Strategy Data Analytics Emerging Trends Marketing customerdatamanagement customerexperiencestrategy customerinsights

6 Handy Tools to Monitor Social Media Success

Vertical Response

Instagram recently rolled out a new suite of tools and real-time campaign data to help you understand how your content performs on the social network. Twitter Analytics. Twitter also has an updated analytic dashboard for marketers, verified users and Twitter Card publishers. Crowdbooster combines analytics and recommendations to create a guide for social media optimization.

Customer Journey Mapping Comes Into Greater Focus

The 1to1 Media Blog

Progress on customer journey mapping has dovetailed with a recognition by organizational leaders to cater more effectively to customers' omnichannel and cross-channel behaviors. Customer Engagement Customer Experience Customer Loyalty Customer Service Customer Strategy Data Analytics Emerging Trends customerexperienceimprovement customerexperienceprograms

Social Intelligence: Three Steps to Implementing a Socially Enabled Business via Big Data

Tech Bytes

Social channels such as Facebook and Twitter have sparked an explosion of business-to-consumer and consumer-to-business interactions, in turn changing consumers'' behavior and expectations about how they interact and transact with commercial enterprises. Enterprises that can leverage this social data to understand and engage their customers will gain a significant competitive advantage.

Bridging the Customer Service Gap

The 1to1 Media Blog

Organizations are under pressure to keep up with these changes while also providing fast and reliable service across multiple channels. And while progress is being made in understanding customer needs through speech analytics and other solutions, many organizations still struggle to close the gap between consumer expectations and services. The way we communicate is rapidly changing.

Make Marketing More Efficient by Embedding Analytics on Top KPIs

Pointclear

Frank Donny is founder and CEO of Marseli , a marketing and sales analytics and performance software company. Although it seems as though everyone is talking about big data and the need to overcome the challenges of managing data, the key is to not focus on all of the data, just the right data. Start with focusing on the top 5-6 key performance indicators that you need to run your business and embed the collection and reporting of the data directly into your work stream. Frank is responsible for the firm’s capabilities, software vision and services.

Content Marketing: Taking the Long View

The 1to1 Media Blog

One of the things I like most about LinkedIn, Twitter, and Facebook (and Google Alerts, for that matter) is the access these channels provide to thought leadership on so many different topics. Customer Engagement Customer Experience Customer Loyalty Customer Strategy Data Analytics Emerging Trends Marketing contentmarketing customerinsightsenjoy being able to pick up insights from recognized industry and topic experts and from everyday practitioners that are in the trenches. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog.

Unstructured Data is the Elephant in the Room - Think customers.

The 1to1 Media Blog

Content Channels. Data Analytics. Data Analytics. Neolane, The Cross-Channel Conversation. Topic: Unstructured Data is the Elephant in the Room. Unstructured Data is the Elephant in the Room. As organizations continue to become increasingly overwhelmed with data files, the elephant in the room is unstructured data. Despite these hurdles, a number of survey respondents indicated that their organizations recognize the importance of unstructured data and are making progress toward addressing the issue. Data Analytics.

Leveraging the Internet of Everything to Create a Better Customer Experience

Brian Vellmure

What if they presented a request to validate what they believed they knew in my preferred channel? Mobile phones increasingly have more sensors to better capture data about each individuals context. Be Relevant -> LEVERAGE BIG DATA AND ANALYTICS TO CORRELATE OFFERINGS WITH CUSTOMER NEEDS AND PREFERENCES. The amount of data available is overwhelming. Know Me. 2.

What is the Secret to Successful Sales Effectiveness Initiatives?

Sales Benchmark Index

Forecast: Develop a sophisticated forecast model that leverages predictive analytics. Forecast: The data in the CRM system is not kept up to date. Data quality plummets; forecasting by spreadsheet thrives. Channel Management Strategy Human Resources Change Management “The culture of our organization is what will hold us back. That’s the easy part. Vision.

What will CRM look like over the next 5 years? Software Advice Interview Highlights

Brian Vellmure

Special thanks to Ashley for the conversation and for providing the edited snapshot of our discussion below: Ashley: You’ve talked a lot about how the importance of advancements relative to contextualizing CRM — such as Mobile, Big Data and Social – are a little over amplified (though still important). Next, we should expect significant advancements around harnessing data for customer understanding and deeper segmentation. So, as quickly as we race to gather data, we realize it’s hard to filter, and it’s hard to aggregate into meaningful ways.

Importance of Capturing PPC Keywords through Analytics.

Software Business Blog

Keys to Social Monitoring, Analytics and Reporting Importance of Capturing PPC Keywords through Analytics How Tos for Affiliate Program Managers. Keys to Social Monitoring, Analytics and Reporting » Importance of Capturing PPC Keywords through Analytics. Digital is a channel that can and should be tracked end to end. Importance of Keyword Data through GA.

Turning Channel Operations “Process Poets” Into “Quant Jocks”

Tech Bytes

You’ve got a tremendous opportunity to mine your mountains of channel data to find new growth opportunities—but does your channel operations team have the skills you need? Gathering data from dozens, hundreds or even thousands of channel partners is critical for any high-tech company. So should you hire a crop of freshly minted math PhDs to mine your channel data?

Big Data Deficiencies Earn Failing Grades for Enterprises

The 1to1 Media Blog

Marketers readily believe that Big Data is a key enabler of personalization. This has resulted in deficiencies in the delivery of real-time, account-specific customer insight that can boost the performance and productivity of sales personnel, service and support groups, and channel partners. Data Analytics bigdata cmocouncil dataintegration marketingandsalespersonnel marketingpersonalization In fact, some 65 percent say frontline resources do not have access to social media intelligence to leverage in personalized outreach.

Monetizing the Internet of Things

Software Business Blog

And its not just the tablets, smartphones and PCs which are growing as well, but this entire new category of contextual systems (local, social, sensors, wearables) that are going to revolutionize big data collection, analytics and improve our understanding of some core issues that affect health, fitness and other human issues. The M2M (machine-to-machine) connectivity is yet another channel of interaction, another touchpoint that needs to be supported. I recently discovered, and love my new Jawbone UP. But what about monetization? But not really for this guy ).

Hoffman's Hot Seat: Connecting Predictive Analytics to Social Media.

The 1to1 Media Blog

Content Channels. Data Analytics. Data Analytics. Neolane, The Cross-Channel Conversation. Topic: Hoffmans Hot Seat: Connecting Predictive Analytics to Social Media. Hoffmans Hot Seat: Connecting Predictive Analytics to Social Media. Making Sense of Big Data. Hoffmans Hot Seat: Becoming a Real-Time Analytics Organization. Issues.

The Rise of the Data-Driven CMO - Think customers: The 1to1 Blog

The 1to1 Media Blog

Content Channels. Data Analytics. Data Analytics. Neolane, The Cross-Channel Conversation. Topic: The Rise of the Data-Driven CMO. The Rise of the Data-Driven CMO. Given the amount of time consumers spend online and in social channels conducting product research, marketing leaders need to figure out ways to make it easier for consumers to find accurate information about their products--including pricing, styles/colors, availability, exchange policies, etc. The Rise of the Data-Driven CMO. Data Analytics. Issues.

A Definitive Guide to Using Facebook Insights for Your Business

Vertical Response

Facebook has multiple metrics and analytics to help you with your marketing efforts. Your page must also have 30 fans for the data to be available. What data is available? Facebook Page Insights’ available data is divided into six sections. 1. Looking at the data is a good starting point for hypothesizing. Stick to on-screen data. Who has access?

Escalating CMO Turnover: Thrive or Dive

The 1to1 Media Blog

But as CMOs are under the gun to shift their focus to the use of analytics and personalization tools to deliver highly-targeted campaigns across a growing assortment of digital channels, this may be widening the divide between CMOs who are in demand and those who are struggling to keep pace.

Strengthening Digital Customer Engagement by Creating Buyer Personas

The 1to1 Media Blog

As B2C marketers continue to gain experience engaging with customers in digital channels, a growing number of practitioners are striving to become more adept at segmenting customers by psychographics and demographics as part of their efforts to deliver relevant content, messaging, and experiences for specific target audiences.

Follow me on Thursday for Tips on Data, Marketing, and Reaching the Perpetually Connected Customer

The 1to1 Media Blog

You know the importance of aggregating, analyzing, and acting on your voice of the customer data, but with continually emerging channels, VOC practices become increasingly challenging to carry out. Customer Experience Data Analytics Marketing datacollection forrestermarketingleadershipforum voc voiceofthecustomerdata

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3 Strategies That Will Increase Customer Acquisition and Retention

Software Business Blog

The relationships fostered via social media and other channels during the acquisition stage are deeply impactful to customer conversion. Take full advantage of customer analytics. As a marketer, you have extensive access to data on your marketing strategy’s impact on customer acquisition, retention, and behavior. Want to learn more?

Making Sense of Big Data - Think customers: The 1to1 Blog

The 1to1 Media Blog

Content Channels. Data Analytics. Data Analytics. Neolane, The Cross-Channel Conversation. Topic: Making Sense of Big Data. Making Sense of Big Data. Theres been a lot of buzz about Big Data, as well as misconceptions about what the term actually means. First, there seem to be widespread misinterpretation as to what Big Data actually is. Some decision-makers have mistakenly associated Big Data solely with the mass of information thats generated in social media channels. Making Sense of Big Data. Issues.

Keys to Social Monitoring, Analytics and Reporting | Avangate Blog.

Software Business Blog

Keys to Social Monitoring, Analytics and Reporting Importance of Capturing PPC Keywords through Analytics How Tos for Affiliate Program Managers. « Importance of Capturing PPC Keywords through Analytics. Keys to Social Monitoring, Analytics and Reporting. Each one of the great number of social media analytics tools available today is somewhat different in its approach, metrics, measured channels, reports, depth of analysis etc. Social Media Measuring is more concerned with data over a certain period of time. Software Business Blog. Blog |.

Lead Generation: Content among the most difficult tactics, but also quite effective

B2B Lead Blog

And then we asked your peers for their feedback on this data…. Increasingly tracking multi-channel behavior will also play a role in assessing marketing performance. Tweet To determine the most used lead gen tactics, and map that to their effectiveness and difficulty, we asked the following questions in the MarketingSherpa 2012 Lead Generation Benchmark Report …. Q. Very true, Joseph.

Unveiling the world of Real-Time data tracking in new GA | Avangate.

Software Business Blog

Keys to Social Monitoring, Analytics and Reporting Importance of Capturing PPC Keywords through Analytics How Tos for Affiliate Program Managers. Partner Relationship Management: Channeling Better Sales Results » Unveiling the world of Real-Time data tracking in new GA. What is Real-Time in Google Analytics? Google Analytics (GA) has changed the world of tracking for millions of websites owners and marketers alike. GA has always given powerful insights on data/performance from the past. It shows data with only 60 seconds delay.

What Do the IDC Predictions Mean for the B2B CMO?

Sales Benchmark Index

Not surprising, International Data Corporate (IDC) weighs in this month. By 2020, the Marketing function in leading companies will be radically reshaped into three organizational "systems" - content, channels, and consumption (data). Multi-channel coverage becomes an opportunity and a challenge area, as CMOs integrate media silos. We have already seen this taking shape.

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A Customer Experience that Reaps Rewards Requires a Marriage of Marketing and IT

The 1to1 Media Blog

But marketers' customer engagement efforts are constantly challenged due to constant pressures to deliver a consistent and relevant customer experience across all channels. With the continuous explosion of data threatening to hamper marketers' customer experience efforts, as well as emerging social and mobile channels, organizations are frustrated with how and where to drive customer engagement throughout customers' lifecycle. Customer experience is no longer a "nice to have," it's a "must have."

Hoffman's Hot Seat: Cultivating a 360 Degree Customer View

The 1to1 Media Blog

1to1 Media's Tom Hoffman speaks with John O'Hara, President of Pitney Bowes Software Solutions, about the opportunities and challenges for achieving a thorough understanding of customers, including insight into customers' needs, behaviors, preferences, channel usage, experiences, and potential value. Customer Experience Customer Strategy Data Analytics Emerging Trends Marketing Voice of the Customer customerexperiencestrategy multichannelcustomerexperience voiceofthecustomerintelligence

How Social Technologies Contribute to a Better Customer Experience

Brian Vellmure

It’s a data point, and a potentially valuable one. An Explosion of Channels, Interactions, and Touchpoints. Complicating matters of orchestrating improved customer experiences is the proliferation of channels and digital interactions. This post is on behalf of the CIO Collaboration Network and Avaya. It is the one thing that is nearly impossible to duplicate.

Zappos Reputation Gets Tested with Data Hack - Think customers.

The 1to1 Media Blog

Content Channels. Data Analytics. Data Analytics. Neolane, The Cross-Channel Conversation. Topic: Zappos Reputation Gets Tested with Data Hack. Zappos Reputation Gets Tested with Data Hack. Eliminating customer service channels does not sound like a good idea during upheaval. However, the company has already built a strong reputation for quick response and proactive outreach via non-traditional, less expensive channels like email, Twitter, Facebook, and its website. Zappos Reputation Gets Tested with Data Hack. Issues.

Account-based Marketing is Making a Comeback in Today’s Digital World

Microsoft Dynamics

Actually, today’s faster data speeds had a lot to do with that change. Thanks to big data and real-time analytics, the same team that once used ABM to land a single account can now target thousands just as accurately. Every detail in your customer’s profile is now powerful, fertile data that helps you get to know them better. Analytics. Advanced segmentation.

How to Succeed as a Sales Ops Director

DiscoverOrg Sales

“Sales operations may very well be THE most important and unsung hero for sales teams big and small, inside and field, direct and channel.” Then we are more than happy to introduce these sales productivity pros who specialize in making online presentations easy, integrated online proposal generation, contract management, and related analytics & alerts. Heinz Marketing.

Why Are Big Companies Like Yahoo Hungry For Commerce Startups Like Lexity?

Software Business Blog

One thing that we agreed upon during our conversation – Lexity’s acquisition illustrates the rapidly growing need across B2C and B2B companies to leverage the wealth of available customer data (commerce, social, loyalty, etc.), engage via compelling online / self-service experiences, and ultimately turn engagement into commerce-driven revenue.

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Hoffman's Hot Seat: Becoming a Real-Time Analytics Organization.

The 1to1 Media Blog

Content Channels. Data Analytics. Data Analytics. Neolane, The Cross-Channel Conversation. Topic: Hoffmans Hot Seat: Becoming a Real-Time Analytics Organization. Hoffmans Hot Seat: Becoming a Real-Time Analytics Organization. Making Sense of Big Data. Hoffmans Hot Seat: Becoming a Real-Time Analytics Organization. Data Analytics.