DiscoverOrg Sales

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Mission Impossible: Making Hard Choices as a First-time CMO (Part 2)

DiscoverOrg Sales

This means creating a vision and a plan, setting goals, building relationships, understanding your product, and implementing analytics so your marketing strategy is data-driven. Some quick wins: Simple A/B testing in channels you’re already using regularly to optimize low-hanging fruit.

ROI 171
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How to Succeed as a Sales Ops Director

DiscoverOrg Sales

“Sales operations may very well be THE most important and unsung hero for sales teams big and small, inside and field, direct and channel.” Heinz Marketing. It’s likely that you don’t enjoy the benefits of a long-standing sales operations team since 54 percent of sales ops departments are less than three years old.

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So It’s Your First Day as the CMO…

DiscoverOrg Sales

Extending far beyond traditional marketing tactics, today’s CMO shoulders vast and complex responsibilities that now span technology, analytics, revenue and—above all—measurable impact. PRO TIP: A quick-win might be to create consistently across all lead-gen channels. tracking B2B data across different platforms , and 2.)

Lead Rank 230