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The Tech Stack for Success: Choosing the Right Lead Nurturing Software for Your Agency

BuzzBoard

In terms of agency lead nurturing, marketing automation platforms have revolutionized the process, thanks to their customer relationship management (CRM) integration capabilities, sophisticated marketing analytics tools, lead scoring systems, and marketing attribution models. CRM integration is a game changer.

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Unlocking the Secrets of Revenue Attribution

SBI Growth

Joining us on is Sarah Kennedy Ellis, the Chief Marketing Officer for Marketo, the leading marketing automation software provider. Below is a timestamped summary of the show segments and the topics covered. If you’d prefer to listen to the podcast.

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30 of the Best SaaS Partner Programs (and Why They Are So Good)

Allbound

As AppDirect co-CEO Daniel Saks points out , “80% of on-premise software vendors operate a channel program to enable other companies to sell their products, while only 20% of SaaS vendors operate similar programs.” Marketo focuses their partner program around providing strong sales and marketing support.

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BigTinCan Launches Industry’s First Sales Enablement Platform for Adobe

SBI

With the Adobe integration, Bigtincan is excited to help marketers extend their existing marketing investments, while providing additional, high-value channels to deliver information to sales and other customer-facing teams. David Keane, CEO of Bigtincan.

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The New (Breakout) Growth Formula: Customer Success + Predictive Sales

Sales Hacker

Today, the sophistication and mass availability of data intelligence software means just about any company can have a sophisticated system to do predictive sales analytics. . Database enrichment, predictive analytics, and client communications technology have decimated the silos around CX in many B2B sales organizations.

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What is Marketing Automation?

Apptivo

Highly data-driven online marketing requires a great deal of expertise in collecting leads and interpreting data from various channels, segmenting the audience and pinpointing the right means of communicating for each of those different segments of audience, and coming up with the right marketing communication that attracts the customers.

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5 ways to boost your sales tech stack and close more deals

DocSend

When a prospect visits your link -> Send a message to a private Slack channel . If that’s all you’re relying on, you’re missing out on analytics that give you real insight into prospect behavior. DocSend’s document analytics gives sales reps x-ray vision into exactly how prospects are engaging with your collateral.

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