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Marketing Automation Vendors Are Not Delivering On Marketers’ Needs For Reporting And Analytics. Here’s Why.

InsightSquared

Reporting and analytics can only be as good as the underlying data – if the data does not exist, the reports cannot be effective. In order to win more customers, these shiny features become the focus of the product roadmap vs. more basic needs such as reporting and analytics. Marketers’ needs are becoming more sophisticated.

Vendor 63
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Revenue Performance Management: Doing For Revenue What ERP Does For Ops?

Pointclear

CRM unites areas like sales force automation, lead management, customer service, and analytics. RPM is being positioned in a similar way: a strategy, an application, analytics, and integration that bring together demand generation, marketing automation, lead nurturing, and lead management to measure, manage, and drive top line revenue growth.

Revenue 150
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Seismic Surpasses 70 Technology Integrations Available to Customers

SBI

Marketing automation: Marketo, Oracle Eloqua, Salesforce Marketing Cloud. This includes marketing automation platforms and commercial analytics providers such as Dun & Bradstreet. Data vendors: FactSet, Morningstar, Google AdWords. Sales readiness: Brainshark, MindTickle.

Eloqua 65
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Business Growth Marketing Liaison The Next Generation of Talent Management

Increase Sales

A recent report by Eloqua, Modern Marketing , also identified these specific skills, knowledge, attitudes and talents (SKAT) as necessary to manage business growth through marketing in today’s very socially alive technology world: Technology knowledge specific to marketing, monitoring of social media as well as business intelligence.

Eloqua 151
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Sales Engagement: Here’s What You Need to Know Before Buying

Zoominfo

Some prospects will say, ‘Well, we have HubSpot or MailChimp or Pardot or Marketo or Eloqua,’” Maimone says. This includes conversational analytics technologies that use natural-language processing to analyze and evaluate areas of opportunity during sales calls. It does not exist.”

Scale 130
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Trick or Treat? Dreamforce Goodies for B2B Marketers

SBI

If you’re like most Marketers today, you’re seeking high performance results via tools that complement your primary Marketing Automation platform; such as Marketo, Pardot, Eloqua. If you are a database marketer like me, you are thrilled that the tool vendors are now embedding proven analytics. Learn more here.

Lead Rank 122
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Is Lead Generation Slipping Away From Marketing?

Pointclear

” But in a recent post on the Sales Lead Management Group on LinkedIn, Kevin McArdle, the regional sales manager for Eloqua (Chicago), advocated that sales departments should take over lead gen and he makes the following points: Sales departments are responsible for revenue. Baking in analytics from the get-go is a winning strategy.