Pointclear
MAY 5, 2011
In a recent article on Revenue Performance Management in Marketing Automation Software Guide, Lauren Carlson does a nice job of providing a context for the RPM discussion by differentiating it from marketing automation, reviewing the factors motivating its advancement, and raising good questions.
InsightSquared
APRIL 12, 2018
Capabilities such as multi-touch attribution and metrics such as marketing-influenced revenue are what marketers are looking for to measure the effectiveness of their activities along the buying cycle. Reporting and analytics can only be as good as the underlying data – if the data does not exist, the reports cannot be effective.
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Zoominfo
MAY 9, 2022
It wasn’t long ago that sales as an industry was driven largely by volume — more leads meant more prospects, which sometimes translated into more revenue. Base compensation and incentives can add up quickly, which is why maximizing revenues driven by your sales organization is crucial. Today, sales is driven by insights.
SBI
FEBRUARY 26, 2019
Marketing automation: Marketo, Oracle Eloqua, Salesforce Marketing Cloud. This includes marketing automation platforms and commercial analytics providers such as Dun & Bradstreet. Data vendors: FactSet, Morningstar, Google AdWords. Sales readiness: Brainshark, MindTickle.
SBI
OCTOBER 22, 2014
If you’re like most Marketers today, you’re seeking high performance results via tools that complement your primary Marketing Automation platform; such as Marketo, Pardot, Eloqua. If you are a database marketer like me, you are thrilled that the tool vendors are now embedding proven analytics. Learn more here.
Pointclear
APRIL 17, 2012
” But in a recent post on the Sales Lead Management Group on LinkedIn, Kevin McArdle, the regional sales manager for Eloqua (Chicago), advocated that sales departments should take over lead gen and he makes the following points: Sales departments are responsible for revenue. Marketing’s plate is full. Sean Callahan.
Pointclear
MARCH 6, 2012
In fact, Bain & Company has found companies that focus on delivering a great customer experience see revenue growth orders of magnitude higher than their industry peers who fail to do so. average year-over-year growth in corporate revenue, versus 18.7% This is where CMOs can make a noticeable impact. decline among Laggards.
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