Marketing Automation Vendors Are Not Delivering On Marketers’ Needs For Reporting And Analytics. Here’s Why.
InsightSquared
APRIL 12, 2018
I’ve worked with marketers and MarTech tools for most of my career. Reporting and analytics can only be as good as the underlying data – if the data does not exist, the reports cannot be effective. While they may offer reporting and analytics as part of their platform, this is not a core capability.
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