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The Recruiter’s Guide to Web Analytics

Zoominfo

Recruiters and candidates have more ways to connect than ever before, all thanks to the growth of online recruiting platforms and social media. You must inform your online strategy with highly-specific data– and that’s where web analytics come in. One primary function of web analytics is to tell you where your site traffic comes from.

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5 Google Analytics Access Questions and Answers

The Center for Sales Strategy

By facilitating digital training in many workshops, there are several conversations around Google Analytics and how it can be used to sell the results of a campaign – some are more in-depth and hands-on, while others are more introductory based on the workshop.

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Integrating Your CRM With Social Media and Advertising Platforms

Nutshell

It can also integrate with different tools, including social media and advertising platforms. Why bother with CRM social media integration, though? Table of Contents What is CRM social media and advertising integration? Let’s start by defining CRM social media integration. Keep reading to learn more.

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Optimizing Social Media Profiles for Local SEO Visibility: A Complete Guide

BuzzBoard

While a strong website remains crucial, leveraging social media has become indispensable for driving local SEO success. For digital agencies selling to local businesses, mastering the art of optimizing social media profiles for local search presents a golden opportunity. But keyword stuffing on social media is a big no-no!

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The B2B Marketer’s Guide to Measuring Social Media ROI

Zoominfo

Compared to its humble beginnings, social media marketing has become a staple in the B2B community with more than $5.4 However, 14% of B2B companies still refuse to participate in social media initiatives. When asked why many cited the difficulties associated with measuring the ROI of their social media efforts ( source ).

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8 Ways Marketing Analytics Can Drive Business Growth

Pipeliner

This is where analytics comes in. Marketing analytics is a powerful tool for businesses looking to grow and beat the competition. Little wonder 28% of marketers say marketing analytics data helps them effectively measure their marketing campaign performance. What is marketing analytics. Descriptive analytics.

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How to Write a Compelling Media Kit That Sells

Sales and Marketing Management

A media kit is a promotional tool that contains useful information about your product or service, website, current partners, advertising, or marketing opportunities. A successful media kit makes a good first impression on your potential collaborators. A media kit should be both informative and concise at the same time.

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