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Unlocking the Secrets of Revenue Attribution

SBI Growth

Joining us on is Sarah Kennedy Ellis, the Chief Marketing Officer for Marketo, the leading marketing automation software provider. Below is a timestamped summary of the show segments and the topics covered. If you’d prefer to listen to the podcast.

Marketo 250
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Why Marketing Management Must Master Deep Digital Analytics

Pointclear

“But why,” she asked, “do I need to master deep digital analytics? She needs a bigger picture of the marketing return on investment, which is only available by looking deeply into the digital analytics. She now has a quota for raw inquiries, qualified leads, and revenue by product tied to marketing campaigns and various website stats.

Analytics 164
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AI & The Evolution Of The Modern Revenue Stack

Sales Hacker

So that has many of us questioning which direction we should be heading toward in our modern day revenue tech stack? Which AI tools are going to make revenue operators’ lives immensely easier? Pipeline analytics: Offers sales managers a view of their teams’ pipelines that goes beyond what’s available in their native SFA applications.

Revenue 78
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10 of the Best Lead Generation Software Tools for Your Business

Nutshell

Without leads, you can’t make sales, and if you can’t make sales, you won’t generate revenue. Nutshell CRM Pricing: Starting at $16/user/month, a 14-day free trial available Key Features: CompetitorIQ, VisitorIQ, Revenue Booster, AppConnect, AI capabilities Nutshell isn’t your run-of-the-mill customer relationship management (CRM) platform.

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What are the Responsibilities of a Data Quality Manager?

Zoominfo

The popularity of CRM systems like Salesforce and Microsoft Dynamics, and marketing automation systems (MAS) like Marketo and Pardot, has increased the need for data quality managers. Any sales-driven sector will also have a need for data quality management; the role typically reports up to the IT department.

Data 130
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Marketing Automation Vendors Are Not Delivering On Marketers’ Needs For Reporting And Analytics. Here’s Why.

InsightSquared

Capabilities such as multi-touch attribution and metrics such as marketing-influenced revenue are what marketers are looking for to measure the effectiveness of their activities along the buying cycle. Reporting and analytics can only be as good as the underlying data – if the data does not exist, the reports cannot be effective.

Vendor 63
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Can AI Predict Local Business Trends?

BuzzBoard

AI aids these businesses in their marketing efforts by providing comprehensive analytics, automating repetitive tasks, and devising personalized marketing strategies, thereby enhancing their ROI. Leveraging a strategic digital marketing agency can enhance brand visibility, ramp up revenue and stimulate growth.

Trends 52