DiscoverOrg Sales

JANUARY 22, 2016

Last year, CISOs were confronted with an abundance of cyberthreats and data breaches, affecting banking, healthcare, government, media, telecommunications, and other industries. ” Trends suggest that data and analytics will be a top focus in 2016. David Sheidlower, CISO, Global Media & Advertising Firm.

Decision Maker 120

Decision Maker Banking Telecommunications Insurance 120

DiscoverOrg Sales

AUGUST 11, 2017

Since analytical buyers are more likely to have advanced degrees in hard science, such as computers, finance, or engineering, they are more likely to be skeptical and consequently more demanding of salespeople.” The same creative-analytical trend is true on an industry level. Buyer risk aversion by industry.

B2B 145

B2B Buyer Buyer Persona Real Estate 145

DiscoverOrg Sales

JUNE 26, 2017

They then communicate with those leads via email, phone, and social media with a variety of messaging – but with little or no quantitative feedback on their process or content. Additionally, an automatic CRM improves data quality, allowing more accurate analytics. Empower Your Sales Team Get a Free Sample of our Data.

Data 120

Data Closing Ideal Customer Profile Fashion 120

DiscoverOrg Sales

MAY 26, 2017

We’ve been hired many times over the years for custom research projects, and the result is inevitably the same: The vast majority of contacts in a company’s CRM aren’t real prospects – defeating the purpose of using a CRM, crippling sales analysis, and sabotaging marketing efforts and analytics. People change roles often.

Small Business 145

Small Business Small Business Outsourcing Services Decision Maker 145

DiscoverOrg Sales

JULY 25, 2017

While top selection of buyers from every industry was the friendly salesperson, it is interesting to note that the Media and Fashion industries selected the highest percentage of “charismatic salesperson” responses, and Manufacturing and Healthcare industries had the highest percentage of “professional salesperson” responses.

Study 120

Study Buyer Decision Maker Vendor 120

DiscoverOrg Sales

JULY 11, 2017

Since analytical buyers are more likely to have advanced degrees in hard science, such as computers, finance, or engineering, they are more likely to be skeptical and consequently more demanding of salespeople. Dynamic, creative, trend-oriented industries such as Fashion, Media, and Real Estate have the highest risk tolerance averages.

Study 206

Study Buyer B2B Vendor 206