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How B2B Marketing Leaders Can Transform Click Data into ROI Insights

SBI Growth

AUGUST 22, 2012

Most companies are only getting a fraction of the value that is possible from Web Analytics. Refocusing your Web Analytics effort will enable you to drive results while setting the foundation to improve results. Your company has likely implemented some level of web analytics through Google Analytics, Web Trends or Adobe Omniture.

ROI 306
ROI Omniture Data Demand Generation 306
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PODCAST 135: Pushing Through the Zone of Discomfort Towards Personal Growth with AJ Bruno

Sales Hacker

NOVEMBER 10, 2020

And so we were selling these magical media reports, by just faking it before you make it. He was at a company called Dachas Group, which was in social media analytics prior to TrendKite. We wanted to do this for PR, kind of thinking about the marketing attribution. I think it was the company. So that was the first data point.

Call-back 74
Call-back Scale Compensation Ideal Customer Profile 74
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