DiscoverOrg Sales

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Sales, Big Data, Partnerships & Integration: A Conversation with Henry Schuck of DiscoverOrg and Mark Godley of HG Data

DiscoverOrg Sales

In conjunction with the DiscoverOrg/HG Data partnership announcement, we sat down with DiscoverOrg co-founder and CEO, Henry Schuck, and HG Data’s Chief Revenue Officer, Mark Godley, to get their perspectives on the role of data and SaaS tools on both the trends and future direction for sales and marketing.

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Mission Impossible: Making Hard Choices as a First-time CMO (Part 2)

DiscoverOrg Sales

This means creating a vision and a plan, setting goals, building relationships, understanding your product, and implementing analytics so your marketing strategy is data-driven. Driving customer acquisition and sustained revenue growth requires strong follow-up (and follow-through). But what comes next is almost as important.

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BEYOND IT: The Breadth of DiscoverOrg’s Sales & Marketing Intelligence

DiscoverOrg Sales

In 2016, spending on marketing technology rose to 3.24% of revenue, inching closer to the 3.4% of revenues that CIOs were spending. TEDD Interest Sparked by Big Data, Business Analytics, and Digital Transformation. 2017 is shaping up to be the year where marketing pulls ahead. That’s pretty incredible if you ask me.

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Want Better Lead Generation? Get Marketing & Sales in Line

DiscoverOrg Sales

I like Brainshark’s straightforward definition of sales enablement : Sales enablement: “A systematic approach to increasing sales productivity, by supporting reps with the content, training and analytics they need to have more successful sales conversations.”.

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[5 IDEAS] How Data Fuels Closed-Loop Sales Communication

DiscoverOrg Sales

This leaves the rep time for more research, touches, and revenue-generating activities. Additionally, an automatic CRM improves data quality, allowing more accurate analytics. Our sales acceleration platform combines phone, email, chat, live slide presentations, and sales analytics.

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10 Years of Competition: The Story and Future of RainKing and DiscoverOrg

DiscoverOrg Sales

We promised that even though many customers would think we were a not-for-profit (no, we are not Discover DOT Org), they would be compelled by our data, our platform, and how those things would actually drive revenue for their firms. And then we went to work everyday trying to will those visions and ideas true.

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How to Create a Sales Territory Plan with a Buyer-Centric Approach

DiscoverOrg Sales

A product development team, on the other hand, may need to use big data analytics and the Internet of Things to differentiate their customer experience and engagements. Those who take a more comprehensive approach [to win/loss analysis] have seen a 15% to 30% increase in revenue and up to 50% improvement in win rates.”.