Fill the Funnel

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Day 1 Twitter Recap-Sales and Marketing 2.0 Conference

Fill the Funnel

Speaker: Alison Shaffer, Group Manager, Marketing Operations & Analytics, Cisco/Webex. Social Networking Strategies that Generate Qualified Leads and Revenue. Moderator : Tracey Kaufman, Senior Director of Customer Experience, Cloud9 Analytics. Customer Acquisition: How to Effectively Leverage Sales Intelligence.

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One Approach to Measure your Online Influence

Fill the Funnel

We want to measure our sales, our margins, our revenue, growth and progress. By collecting data about the content you create, how people interact with that content and the size and composition of your network they apply analytics to discover what they call “indicators of influence. We all like to know the score.