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40 Marketing KPIs Your Team Needs to Track

Zoominfo

Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. In fact, 65% of B2B marketers use KPIs to measure their content performance. If you’re not entirely sure what’s working and what’s not for your marketing team, add KPIs into your strategies.

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How to Use AI Tools (like ChatGPT) for Sales

Allego

AI tools such as ChatGPT have many potential applications in sales , from creating marketing content to predicting customer behavior. Predictive Analytics Tools: Predictive analytics tools use machine learning algorithms to analyze data and predict future outcomes. How many new AI tools are there? Frase.io : Frase.io

Tools 118
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An Analytical Look At the Future Of Technical Sales Roles

Crunchbase

Firms are realizing they need more qualified staff on the presales and sales engineering side of the business to help win commercial deals. NAASE ( North American Association of Sales Engineers ) ran an analysis of these trends as well as the near-term and future job prospects of sales engineers, to determine if data mimics these anecdotes.

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How Small Business AI Investments Impact Digital Marketing Agencies

BuzzBoard

But what does this mean for digital marketing agencies catering to this small business segment? At the same time, the pandemic has accelerated digital transformation, and many small businesses recognize that AI can optimize operations, improve customer experiences, and unlock new revenue streams.

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Uncovering Large Sales Team Pain Points for Leveraging AI

BuzzBoard

But here’s a reality check—teams often find themselves wrestling with a series of challenges that can feel like searching their way in the dark. Meanwhile strategic partners and sales engineers float adrift, never quite syncing resources to capitalize on fleeting regional opportunities. A revolution of systems lies ahead.

Scale 89
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Enterprise APIs: Funnel Fresh Business Data Directly Into Your Tech Stack

Zoominfo

Go-to-market (GTM) teams rely on accurate business data to prioritize, engage, and serve their customers to the fullest. But unreliable data spread across siloed, disconnected systems too often impedes a team’s ability to achieve its revenue goals. WebSights API is incredibly valuable to marketing teams. “If

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5 Keys to a Revenue Intelligence Platform

InsightSquared

Sure you’ve tested it, but established relationships are much different from broad market availability. That’s what makes the momentum surrounding the InsightSquared Revenue Intelligence Platform —featuring six integrated solutions in 1—so powerful. Advanced Analytics to understand the “Why” and “How”.

Revenue 62