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Back-to-School Shopping is Bigger Than You Think! [Video]

Vertical Response

on apparel, shoes, supplies and electronics, up 5% from last year. You may already be planning your upcoming holiday season sales, but don’t miss a big opportunity that could have a huge impact on your business. We’re talking about back-to-school, and the stats from the 2014 Back-to-School National Retail Federation Survey we share in this video may surprise you. billion.

Data, Analytics, & Algorithms: Bedrocks of Future Organizations

Brian Vellmure

When your closet uses algorithms to recommend what you should wear based on large amounts of data about your previous behavior, your preferences, the weather, your destination, and who you’ll be spending the evening with, the retail apparel industry will change. Billions of decisions are being made in organizations as you’re reading this blog post; Strategic decisions. Analytics.

What It Means To Be Social In Sales and Business

Score More Sales

Mimi owned a women’s apparel shop carrying the best brands and top quality accessories. Social is a state of mind, not a platform. Social is a way of doing business, not a trend to jump on the bandwagon with. Social is how we did business years ago. My grandmother was a larger-than-life social figure in the geographic community she lived in. She was my role model. Don’t sell them!

Surge of Store Closings Reveals Greater Need for Omnichannel

The 1to1 Media Blog

Among the closings are Macy''s, JCPenney, Guess, Radio Shack, as well as teen apparel stores Delia''s, Aeropostale, Wet Seal, and Abercrombie & Fitch. With the holiday shopping season behind us, retailers have planned a tidal wave of store closings for 2015. There’s more… To read the rest of this blog posting click here or visit Customer Engagement Customer Experience Customer Loyalty Customer Service Customer Strategy 2015storeclosings omnichannel omnichannelstrategies onlineshoppinghabits

Retail’s Hail Mary: Why Retailers are Betting on In-Store Data Insights

The 1to1 Media Blog

Squeezed by online competitors and evolving customer tastes, Macy’s, Sears, The Limited, and American Apparel have said they will be closing some or all of their stores. The sense that retailers are under more pressure than ever was a major theme at the National Retail Federation’s annual Big Show in New York this week. Meanwhile, Amazon is opening bookstores in New York

Sales – Who You Know or What You Know

Score More Sales

Referral selling was the bane of my grandmother’s fine women’s apparel store business – a concept in business which America was built on. (I For years and years in sales it was all about who you knew, and who knew you. I wrote about my grandmother’s store earlier this year on the Hubspot Inbound Sales blog). It is the backbone of your business. So, take both paths.

PBTO21: Courting Controversies To Gain Visibility and Success with Scott Jordan @ScottevestCEO

Mukesh Gupta

He founded and runs one of its own kind apparel company – ScotteVest. He founded and runs one of its own kind apparel company – ScotteVest. Who is on the show today: In today’s episode, we host Scott Jordan, aka, the PocketMan. Scott is the CEO of the first online retailer in the clothing space. He was a part of my list of insanely interesting people I discovered in 2014.I

5 Lessons I Learned from Zig Ziglar

Score More Sales

She ran women’s apparel stores and I was her namesake. You don’t meet too many people who make an impact on your career and your life. It was sad to hear that sales legend and motivator to millions, Zig Ziglar, has passed on. At the same time, thinking of Mr. Ziglar evokes all sorts of memories and lessons early in my sales career. NOW I do. Courtesy of

Google’s ‘Shop the Look’ Tries to Declutter Mobile Shopping

The 1to1 Media Blog

On Tuesday, Google introduced a “Shop the Look” program that lets smartphone users purchase apparel and other products through the images that appear in response to search terms. Earlier this week, Google unveiled its latest effort to help retailers boost sales through mobile devices. The program, which is powered by partnerships with sites like Curalate,, and Polyvore, pulls images and links to products from blogs, social posts, and retail sites. For example, by typing “coc

How to Acquire Customers that Convert

Software Business Blog

If a user viewed a page about women’s fitness apparel, it doesn’t make sense to show an ad for body wash. This month, we’re partnering with Avangate for a webinar on optimizations to the customer journey, from impression to conversion. Software, SaaS and online service companies have their own set of unique challenges when driving users to convert. Don’t Disrupt the Customer Journey.

The Best Ways To Promote New Products on Instagram

Vertical Response

A recent example would be Glorify Apparel’s video post to announce their spring clothing line. When it comes to spotlighting a new product, few social media platforms are more visually stimulating than Instagram , making it an ideal place to showcase your latest arrivals. Image quality and design. First and foremost, your product image needs to be high quality. Image content.

Activate Your Fanbase With User-Generated Content

Vertical Response

TeeFury’s emails showcase photos of happy customers wearing the company’s apparel: To give your subscribers an extra push to submit, you can hold a contest, with a gift certificate or other prize going to the most creative submission. In the digital era, everyone is a content creator, and that’s great news for marketers. Read more about email content development here.

30 Spot-on Holiday Subject Lines, Plus Tips!

Vertical Response

Alternative Apparel) Gifting made easy | Shop by price. When you’re trying to reach consumers through email during the holiday season , your messages need to stand out, inspire and engage. Consumers are busy. Between work, time with family and endless shopping lists, online audiences are slammed. How do you rise above the inbox chaos to capture attention? SXSW) Give thanks!

15 Hygiene Tips to Keep Your Email List Clean as a Whistle

Vertical Response

If you sell clothing and certain customers only purchase men’s clothing, they may not want to receive your emails promoting sales on children’s apparel. A healthy email list is vital to any business. Thanks to bounces, unsubscribes and address changes, you can lose upwards of one-third of your list each year. Here are 15 tips to help you clean, maintain and grow your email list.

5 Ways to Get More People to Read Your Emails

Vertical Response

For example, an online clothing retailer could group customers into pools like “winter apparel group” and “accessories group.” Wouldn’t it be nice if your customers or clients read every email you sent? It would be amazing, right? Well, we’re here to help. There are dozens of reasons for emails to go unread. First thing’s first. Humor. Curiosity.

Celebrate Independence Day

Vertical Response

Stock Up for the Fourth | American Apparel. Barbecue! ‘Merica! Fireworks! Summer is in full swing and the 4th of July is right around the corner. Now is a great time to add some seasonal flair to your email campaigns and capture your customers’ attention; celebrate the long weekend with some fun, snappy subject lines full of summer spirit. In a writing rut? Check out some of our favorite subject lines in our inboxes right now: Go America, It’s Your Birthday! Birthday treat inside!) | Farmgirl Flowers. Oh Say Can You Eat | Tasting Table. PREPARE FOR FIREWORKS | Carbon38.

Fast, Not Furious: Strengthening Relationships Through Quick, Reliable Mobile Service

The 1to1 Media Blog

But for Bonobos, a Web-based premium men's apparel e-tailer, poor mobile service was not an option. Though we speed through our day, we don't have time to run in circles. We want to move forward and we want our information to travel at lightning speed--just like us. Yet, while smartphones and tablets cater to our on-the-go lifestyles, many mobile sites don't measure up, leading to higher bounce rates due to frustration from lag and incorrect image and text sizing. There’s more… To read the rest of this blog posting click here or visit

3 Steps to Building Your Email List with Pinterest

Vertical Response

Melanie Duncan , owner of the online training program, Entrepreneuress Academy, and online business owner of Luxury Monograms, Complete Apparel Solutions and, knows a thing or two about Pinterest. The second annual Social Media Marketing World presented by Social Media Examiner is officially in full swing. One of this year’s hottest topics? ” Duncan says.

Over the Irish Moon: Meet the Winner of the Everything Holiday Sweepstakes

Vertical Response

Irish Moon is an online shop specializing in gifts, apparel, and other specialties imported from Ireland and Scotland, or created by artisans of Irish or Scottish descent. Congratulations to the winner of the 2016 Everything Holiday Sweepstakes! Marie Rochele Devenny, the owner of Irish Moon, LLC , in West Chester, Pennsylvania, was randomly selected from nearly 300 entries.

Be the Consultant of Tracking Your Sales Contacts – 3 Tips

Score More Sales

Have you ever gone to purchase a piece of apparel – new slacks (guys) or perhaps a new jacket (ladies) and found that you already had something very similar tucked away in your closet? Once I organize my wardrobe or clean out a closet I tend to find similar items to what I purchased. I usually think, “I need a wardrobe consultant.” Your Google+ business contacts.

Dan Kennedy on the 4th of July


I have a proper 4-wheel drive, heavy, able vehicle with the right tires, good and even high-tech apparel and gloves, and if I choose not to leave my house for days on end, I have no need; I can make whatever of the world I need journey to me. I have a few thoughts, germane to what we are supposed to be celebrating on July 4 th. We once closed our drapes. It is an illusion. love social media.

25 Insanely Interesting People I Came Across in 2014

Mukesh Gupta

He founded and runs one of its own kind apparel company – ScotteVest. One of the goals that i had for 2014 was to discover new people and learn from new sources. I must say that I was fortunate enough to discover these people online and learn so much from them. So, here is a list of some of the insanely interesting people that i came across in 2014. You can listen to the episode here.

Grow Your Email List Using Twitter Lead Generation Cards

Vertical Response

Outdoor apparel store, Rock/Creek , got 1,700 new email sign ups in a week by using this social media tool. Want to grow your email list ? Of course you do! Twitter’s lead generation cards are a great way to do just that. Interested? We’ll show you how to set up an account and create your first lead generation card. What is a lead generation card? Here are two examples.

Can Customers Go from “Liking” to Buying on Social Media?

Vertical Response

Facebook users bought “other” types of purchases, followed by tech products and hair/beauty and apparel. How do you get customers to go from “Liking” your business on Facebook to spending? Recent research from Vision Critical entitled, “ From Social to Sale: 8 Questions to Ask Your Customers ” uses results from 6,000 survey responses on social media purchasing over a 17-month time frame to offer insight into purchasing influenced by three major social media networks: Facebook, Twitter, and Pinterest. The data sounds pretty promising. My advice?

How To Sell More When You Have Nothing Left To Sell


If you’re a golf pro…might there be a place you could recommend clients buy shoes and apparel? I’ve often said “a buyer is a buyer is a buyer.” ” What I mean is that once a person proves their willingness, and ability, to buy a product or service, they are the MOST likely prospects to purchase more of that product or service. I like cash. Marketing

Tips to Creating a Timeless Business Logo

Vertical Response

From business cards to apparel, you’ll print your logo on a lot of items. If someone asked you to draw the McDonald’s logo, you’d have no problem sketching the golden arches. McDonald’s and other mega companies like Coca-Cola and Apple have timeless, memorable logos, but it’s not just the big guys that reap the rewards of a well-designed logo.

Success Saturdays – Jay-Z and The Choices We Make?

A Sales Guy

Eventually it will offer multiple lines of apparel and accessories. I’ve alway loved biographies. I’m fascinated by the stories of peoples lives. How did they get where they are? What challenges did they over-come? What breaks did they capitalize on? What choices did they make? I have this saying that I share often with my daughters. We are [our life is]the sum of our choices.

Small Business Roundup - About Leads, BuyerZone's lead.

Buyer Zone's Lead Generation Blog

It worked for Gaps Join (RED) campaign and Lance Armstrongs Livestrong apparel. About Leads. BuyerZones About Leads blog is your chance to learn from the experts in online lead generation. Well talk about lead sources, sales techniques, lead nurturing, online marketing, and more. Well also share some insights weve developed in 10+ years of online lead gen work. You can also meet our bloggers , or click below to learn more about filling your inbound lead pipeline. Small Business Roundup. Rachel Longley. May 3, 2011. 10:25 AM. No Comments. So, is it really worth the hassle?

Swag-o-Licious Style Trends

Vertical Response

Apparel – T-shirts are always popular, as are hats – Though just about every company at an event seems to be slinging free tees anymore. And after the show, if people wear your apparel around, they’re extending the reach of your company name and branding – Win, win. Will this stand out? Does this item and the quality represent my company well? Stress Balls.

The importance of the anchor message

Inside Campaigner

Internet Retailer notes that during the recent holiday season, American Apparel performed similar tactics, making sure every message sent to customers had a clear call to action and objective, leading users to specific offers and deals. She notes that, for example, a 2 percent boost in conversions will yield much better results than a 2 percent rise in open rates. Email Marketing

Leveraging Location: Tips for Effective Geotargeting

Inside Campaigner

An apparel retailer might offer a one-day promotion with a presidential theme when the frontrunners are in town. Email marketers are constantly striving to make their campaigns more personalized and targeted to effectively reach their subscriber base. One way they can do this is by utilizing geolocation to provide subscribers with content relevant for their location. Don’t cross the line.

Was Your Company Naughty or Nice This Year? - Think customers.

The 1to1 Media Blog

Consumer Reports hopes that its Naughty & Nice List, which includes companies from a variety of fields including, air travel, electronics, apparel retailing, credit-card lending, and concert ticketing, will serve as a wake-up call for retailers, especially during the peak holiday shopping season when service and customer experience is paramount. And American Apparel, has two different return policies. 1to1 Magazine. Issues. Weekly Digest. Meet the Editors. 1to1 Awards. Customer Champions. Advertise. Content Channels. Customer Experience. Customer Loyalty. Customer Service. Books.

Customer Spotlight - Retailer West49

Inside Campaigner

is a multi-banner specialty retailer of apparel, footwear and accessories related to skateboarding, snowboarding, and surfing, as well as the music industry, and fashion-forward young women. Using Campaigner, West49 has been able grow their All Access Pass loyalty program — driving more customers to their retail stores. As a specialty retailer with a tough teenage audience, West49 relies on Campaigner to deliver personalized communications, drive repeat purchase and increase brand loyalty. Step 1: It’s all about collecting the right information. Company Profile. West49 Inc. West49 Inc.

Worthy Cause: Local Man is Fundraising for New Spandex Outfit.

Social Media and Sales Strategy

link] Promises Promises One Shoulder Dress | Women’s Apparel Stores. [.] Social Media Speaker Shane Gibson. Selling in Tough Economic Times – Seminars. Closing Bigger Deals. Needs Analysis Selling. Social Media Topics. Setting and Achieving Powerful Goals. Social Media Boot Camp. Contact. Worthy Cause: Local Man is Fundraising for New Spandex Outfit. Crazy right? Talk about bold.

Words of wisdom

Changing Minds

Costly thy habit as thy purse can buy, But not expressd in fancy; rich, not gaudy; For the apparel oft proclaims. -->. How we change what. others think, feel, believe and do. Disciplines. Techniques. Principles. Explanations. Theories. Quotes. Guest articles. Analysis. Books. Help us. Links. The ChangingMinds Blog! ChangingMinds Blog! > > Blog Archive > 09-Apr-08. I think. There.