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Beyond Likes & Follows: Measuring the Real Impact of Digital Marketing

BuzzBoard

Key performance indicators (KPIs) are invaluable tools in this endeavor, providing quantifiable evidence of the effectiveness of specific marketing campaigns. Stay updated with the latest trends in digital marketing by learning strategies and more to enhance the efficacy of your digital marketing campaigns for small businesses.

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8 Ways Marketing Analytics Can Drive Business Growth

Pipeliner

Little wonder 28% of marketers say marketing analytics data helps them effectively measure their marketing campaign performance. By analyzing data from marketing campaigns, you can tweak your marketing strategies (or stick to them) to optimize your marketing efforts. Enhanced effectiveness of marketing campaigns. Whatagraph.

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Craft a Positioning Statement With This Template & Examples

Hubspot Sales

Its purpose is to be a guide for evaluating whether decisions about strategy, marketing campaigns, product design, etc. Nike Positioning Statement: For athletes in need of high-quality, fashionable athletic wear, Nike provides customers with top-performing sports apparel and shoes made of the highest quality materials.

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5 Ways to Improve Customer Retention With Storytelling

Zoominfo

Example: Pretend your company sells gym apparel— which means you have a lot of competitors. Instead of both individuals discovering your high-quality, affordable apparel at exactly the same time, one of your characters asks the other about a flashy new jacket. Why would they buy a product you sell? What problem do they need to solve?

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7 Awful First Sentences That Are Killing Your Outreach Emails

Hubspot Sales

Wrong: " I’ve been thinking about your recent acquisition of Darby Apparel, and … ". Right: "Your acquisition of Darby Apparel on Friday got me thinking … ". Do you feel ready to start a Facebook ad campaign after watching our training video?". Here are some sample lines: "Did our pricing page have all the details you need?". "Do

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How to Boost Sales with Buyer Intent Data

Crunchbase

If you sell different kinds of apparel, your intent data will inform you about which products your leads are attracted to. This will help in minimizing low-impact campaigns and create greater engagement with more targeted initiatives. Using a score-based lead gen strategy and buyer intent data, also helps in segmenting your leads.

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Unpacking the Layers of a Successful Customer Acquisition Strategy

Pipeliner

It can include advertising and social media to search engine optimization (SEO) and pay-per-click (PPC) campaigns. Many elements make up a customer acquisition strategy, such as marketing campaigns, sales funnels, and lead nurturing. Customer acquisition is a process businesses use to attract new customers.