article thumbnail

Beyond Likes & Follows: Measuring the Real Impact of Digital Marketing

BuzzBoard

Key performance indicators (KPIs) are invaluable tools in this endeavor, providing quantifiable evidence of the effectiveness of specific marketing campaigns. Employing a tool like Google Analytics can be extremely advantageous for this purpose. Secondly, another vital KPI is engagement rates on social platforms.

Apparel 52
article thumbnail

8 Ways Marketing Analytics Can Drive Business Growth

Pipeliner

This is where analytics comes in. Marketing analytics is a powerful tool for businesses looking to grow and beat the competition. Little wonder 28% of marketers say marketing analytics data helps them effectively measure their marketing campaign performance. Examples of marketing analytics tools. Whatagraph.