Increase Sales

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Writing Is 20% of Content Article Marketing

Increase Sales

of all U.S.businesses), content article marketing through blogs or distribution sites has become the a popular marketing tactic. For example,write an article on LinkedIn Pulse and you will attract attention and maybe even get a new sales lead. The other 80% should be promoting that article. Credit www.picjumbo.com.

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Evergreen the Essence of Content Marketing

Increase Sales

To solidify this budding relationship requires fresh, relevant articles or what is called “evergreen.” The inclusion of keywords not only in the article, but the rest of your website is essential. One way is to see how many times the article or blog posting has been viewed. Evergreen marketing also relies on SEO.

Marketing 110
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Add Amplification to Your Sales Strategies

Increase Sales

I shared how by belonging to a community of like minded sales professionals I was able to amplify this recent LinkedIn Pulse article – Great Coaches Are Equal to Top Sales Performers. I published this article on Friday, September 30, 2016. On Monday I shared it within one community. 7 Comments.

Strategy 152
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Social Marketing Is Not Social Selling

Increase Sales

Just like the paid advertisements of the past, misguided business professionals believe all they must do is schedule their blogs, their Tweets , their Facebook or Pinterest updates or submit new LinkedIn articles. Marketing increase sales LinkedIn articles new sales behavior sales leads social marketing social media social selling'

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The Future of Sales Training Ignores the Reality of Today

Increase Sales

This morning I just read another article about the future of sales training in which they quoted the publisher of Selling Power that by 2020: “80% of all B2B transactions will be automated” “11 million lost jobs in sales” I always find these statistics interesting in that 97.7% That one skill is effective writing.

Training 141
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Plagiarism Goes Beyond Intellectual Dishonesty

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Yesterday a colleague, Mark Hunter , came across one of his articles being plagiarized by a fairly well connected LinkedIn member. The group responded and not even 24 hours later, this particular article as well as all other articles under this person’s name were removed.

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Maybe Better Marketing Not More Marketing Is Your Answer

Increase Sales

These articles are: Not well written. Instead of writing one short article (3oo to 400 words) every few days or one a week, maybe write one much longer article (1,000 to 1,500) words every couple of weeks. Invest some time doing research regarding your topic and create an emotionally engaging and unique article.

Marketing 151