Smooth Sale

MARCH 10, 2024

Photo by Andrea Schit z via Pixabay Attract the Right Job Or Clientele: Do You Know How To Increase B2B Sales? Intense competition in the business-to-business (B2B) landscape often makes it challenging for brands to win potential customers. Doing this every step of your B2B sales funnel is a superior hack to gain customers.

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B2B Top of Funnel How To Sales Qualified Lead 102

SocialSellinator

MAY 3, 2023

If you're like me, you're always on the lookout for the most effective ways to reach your target audience and achieve your B2B marketing goals. In this article, we will explore two popular social media platforms that have been the talk of the town regarding B2B advertising - LinkedIn Ads and Facebook Ads.

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Facebook LinkedIn B2B Social Media 107

Vengreso

JULY 12, 2023

Chances are if you are in sales, social media is already a prominent part of your personal life. And now, thanks to social selling , it’s hopefully a big part of your professional life as well. An incredibly valuable tool for gathering this intelligence is through the usage of social media networks.

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Social Media Media Social Selling Face-to-face 52

SalesHandy

JULY 5, 2021

Apart from this – working professionals, who make up for B2B buyers and users, tend to spend less time on these channels. Which is where social selling comes in. Social selling isn’t a completely new concept in B2B sales – it’s been around since social platforms like LinkedIn and Twitter exist.

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Social Media Social Selling Media Sales Qualified Lead 98

Zoominfo

JUNE 12, 2019

We also introduced you to some of our favorite B2B marketing influencers —including the socially-savvy Ann Handley, Joe Chernov, and Joe Pullizi, just to name a few. However, the B2B marketing world isn’t the only industry boasting some big names in the social sphere. Wondering who they are? Koka Sexton ( @kokasexton ).

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Influencer B2B Social Media Twitter 188

Crunchbase

MARCH 17, 2022

This article is part of the Crunchbase Community Contributor Series. Please note that the author is not employed by Crunchbase and the opinions expressed in this article do not necessarily reflect official views or opinions of Crunchbase, Inc. B2B marketers are catching up with the B2C space in using social media to drive revenue.

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Social Selling B2B Ideal Customer Profile Social Media 129

Zoominfo

JANUARY 15, 2019

15 Social Selling Quotes to Inspire Your Sales Efforts. Social media has completely transformed the way people interact with each other—including the way sales professionals interact with customers and prospects. Social sellers generate 38% more new opportunities than traditional sellers. Don’t let this happen to you!

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Zoominfo

JANUARY 21, 2019

Thus far, we’ve covered the most-read articles for sales professionals and recruiters. Top B2B Lead Generation Statistics for 2018. Top B2B Lead Generation Statistics for 2018. Millions of companies crowd the B2B universe, vying for the same share of business. Ready to learn more about the state of B2B lead generation?

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Marketing B2B Lead Generation Social Media 164

Alice Heiman

MAY 2, 2018

But, most B2B sales require humans to talk to other humans while understanding the buying process and determining problems that need to be solved. Today, for most sellers, that process should include using social media. So, let’s take a look at how to use social media throughout the sales process. .

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Social Media Paid Content Media Closing 115

Zoominfo

MARCH 26, 2018

The differences between B2B marketing and B2C marketing run deep. Today we’re putting our differences aside because we believe, there’s a lot B2B marketers can learn from their B2C counterparts. B2B companies tend to prefer a product-centric approach – they create their products and then market them to their audience.

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B2C B2B Marketing Social Media 209

Zoominfo

JUNE 30, 2019

Three Incredible Examples of Creative B2B Marketing Initiatives. Although Philips is a notable electronics company, they also have two large B2B offerings—healthcare and lighting solutions. Influencer Types: Media: An ongoing, always-on relationship with top media stakeholders. Philips: A Digital Marketing Masterclass.

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Zoominfo

FEBRUARY 22, 2021

Social media has become a bullhorn for top sales influencers, and these easy-to-use (not to mention, free) platforms are something you should absolutely be active on in order to stay current in your sales strategy and become a sales influencer yourself. Free Trial 1.

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Social Media Influencer Media Hiring 100

The SalesPro Leader

AUGUST 21, 2023

The global B2B market is valued at over $7 trillion. Embarking on the dynamic but crowded business-to-business landscape, a crucial skill emerges B2B appointment setting. Unveil a spectrum of strategies, from traditional calls to the allure of social media.

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B2B Social Media Lead Rank Lead Scoring 52

Increase Sales

SEPTEMBER 29, 2014

Until recently junk mail and auto robot dial phone calls seemed to hold the top places for sales pitches, but now social media is leading the pack and is way ahead of all other types of marketing for small businesses. LinkedIn has become the go to place for B2B prospecting. For social media to be successful requires engagement.

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Social Media Media Small Business Small Business 140

Zoominfo

FEBRUARY 28, 2018

Technological advancements have the ability to transform any industry or job function overnight—including B2B sales. Today’s blog post breaks down some of the most impactful technological developments B2B selling has seen in the last few years. Here are five important ways technology has permanently changed B2B selling.

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B2B Social Media CRM Social Selling 225

Zoominfo

OCTOBER 5, 2021

Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. Storytelling may seem more difficult to pull off in the B2B world, but it’s no less effective. After all, 50% of B2B buyers are more likely to make a purchase if they connect to a brand on an emotional level. Keep reading!

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Examples B2B Microsoft Case Study 130

Zoominfo

DECEMBER 6, 2018

Welcome back to our monthly B2B Blog Post Round-Up. We publish this series to recognize our favorite pieces of B2B content published each month. Today’s round-up covers the world of corporate social media policy, vanity metrics, candidate personas, and more! 8 Tips to Craft a Sensible Corporate Social Media Policy.

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B2B Hiring Social Media Face-to-face 113

No More Cold Calling

DECEMBER 6, 2019

It’s email blasts, video calls, text messages, and cold outreach on social media. Whether you’re sending direct mail, knocking on doors to make an in-person sales call, sending unsolicited email, or prospecting on social media —your leads are cold, and your outreach is uninvited. Repeat After Me: I Will Not Cold Call.

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Cold Calling Social Media Telemarketing Referrals 365

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. As a B2B sales rep, the more you know about a prospect and their company, the easier it is to sell to them. Sprout Social. The post 15 Indispensable Company Research Tools for B2B Sales Reps appeared first on ZoomInfo Blog.

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Research B2B Tools Company 233

Lead411

JULY 25, 2023

5 Top B2B Sales Books for 2023 Keeping up with the newest sales tactics is always a point of emphasis for any successful sales team. This is because digital and social media have reshaped our world into one of micro-attention. Check them out when you have the time, they are worth the read/listen.

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B2B Top of Funnel Lead Rank Funnel 98

Lead411

APRIL 10, 2023

How to write Blog Articles that Attract Customers Orbit’s survey shows that only 22% of blogs produce good marketing results. You’ll find them in this article. Talk to potential customers on social media and in industry groups. Authorship Having an author adds credibility and context to an article.

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Ideal Customer Profile Customer Google Analytics How To 52

Pipeliner

JANUARY 8, 2019

This article begins a series on the biggest mistakes you can make today in B2B sales. We’ll begin with one that I see as one of the largest errors made in sales in the last decade: attempting to sell through social media. Over the last five years or so, there has been an enormous amount of hype about social selling.

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Social Media Media Facebook Ideal Customer Profile 58

Zoominfo

FEBRUARY 18, 2021

Sharing information, being active on social media, and creating interesting content can all help people get to know who you are and what you do. Here are 5 ways you can get your audience to know you: Have conversations with people on social media, and answer their questions. Your content can’t just be dry and boring.

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Social Media Top of Funnel Face-to-face Conference 227

Increase Sales

FEBRUARY 20, 2015

Social media probably better than any other marketing channel achieves market reach with in many cases very little capital outlay. The focus for this online social media webinar was the topic of writing as being a critical sales skills. Social media has allowed me to become a part of several communities.

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Social Media Influencer Media Marketing 70

Pipeliner

SEPTEMBER 2, 2023

Amidst the hustle and bustle, the realm of B2B sales stands as a linchpin. Smith , the astute CEO and Founder of SmithCo —a sales consulting firm dedicated to empowering modern mid-size B2B businesses. The world of B2B sales is not merely a journey of transactions; it’s an odyssey of empathy, strategy, and connection.

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Top of Funnel B2B Ideal Customer Profile Strategy 64

Janek Performance Group

SEPTEMBER 20, 2022

We all know the Kardashian’s can sell their products directly to consumers on social media, but what are the best B2B sales organizations and their sales reps doing with social midway through 2022? B2B Social Selling. The term “social selling” in the B2B sales process is a misleading term.

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Social Selling B2B Outsourcing Services Strategy 62

SocialSellinator

AUGUST 26, 2023

Whether you're a small business owner struggling to manage your social media, frustrated by unreliable freelancers, or grappling with how to generate more leads and revenue, a digital marketing agency could be the solution you've been seeking.

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Social Media Marketing B2C Small Business 94

Lead411

MAY 30, 2023

Supercharge Your B2B Campaigns with Verified Emails in 2023 In the competitive world of B2B marketing, reaching the right audience is crucial for success. In this article, we will explore the importance of B2B verified emails and provide valuable insights to help you maximize your campaign’s traffic.

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Campaigns B2B Social Media Segment 52

No More Cold Calling

MAY 20, 2014

Buyers don’t really care whether we’re B2C or B2B, nor do they understand or care about all the complex jargon we use to describe our markets and products. Bryan Kramer explains the significance is his Social Media Today article—“ There Is No More B2B or B2C: There Is Only H2H (Human to Human).”.

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B2C B2B Enterprise Enterprise 237

Gong.io

JULY 5, 2022

It‘s no secret that B2B sales (especially at the enterprise level) take a significant amount of time and effort to nurture and eventually close. The B2B sales funnel is a popular method for modeling this journey. What is a B2B sales funnel? . B2B sales funnels vs. sales pipelines . Consideration. Evaluation.

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Top of Funnel Funnel Examples B2B 133

The Digital Sales Institute

JANUARY 19, 2022

B2B marketing content in the primary method to drive web traffic and sales leads. Content, articles and blogs are now the main chanel to drive inbound leads and traffic to a website. What is B2B Marketing Content? Content marketers can use B2B blog writing services to create engaging posts that target their audience.

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B2B Marketing Social Media How To 52

Allego

JUNE 30, 2022

This article originally appeared on Crunchbase. You may have learned about it while casually browsing social media or seeing it in a viral post. Then you probably continued searching social media to see what other users were saying about the product, finding tutorials for how the product worked, etc.

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Social Selling Buyer B2B Social Media 62

LevelEleven

APRIL 12, 2018

This article is the first installment in The Sales Person’s Guide to Social Media blog series. Check back for new articles covering other social platforms. Once upon a time, social media was just a casual place to chat with friends. Best Practices: Share articles that provide a solution.

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Social Media LinkedIn Media Ideal Customer Profile 48

Lead411

DECEMBER 2, 2023

5 Top B2B Sales Books for 2024 Keeping up with the newest sales tactics is always a point of emphasis for any successful sales team. This is because digital and social media have reshaped our world into one of micro-attention. Check them out when you have the time, they are worth the read/listen.

B2B 52

B2B Top of Funnel Lead Rank Campaigns 52

Pipeliner

DECEMBER 22, 2020

After all, getting customers to make a buying decision isn’t an easy walk in the park, especially when it comes to B2B email marketing. All the potential customers check their emails, whether they are avid blog readers or social media users. So, why should B2B businesses resist the power of email marketing?

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Email Marketing B2B Marketing Case Study 98

Zoominfo

APRIL 9, 2018

Welcome to our eighth installment in our series of B2B Blog Post Round-Ups. As part of an effort to promote content we contribute to outside publications, each month we compile a list of our five favorite articles that we’ve written for other thought leaders and industry experts. 5. How to Drive More Traffic to Your B2B Blog.

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Influencer B2B Hiring Lead Generation 157

Highspot

JANUARY 9, 2024

Today’s B2B buyers are savvier, more informed, and have access to several options at their fingertips. This makes B2B sales training more important than ever. In this article, we’ll explore the B2B sales process, types and components of an effective training program, best practices, current trends, and pitfalls to avoid.

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B2B Training Top of Funnel B2C 52