Sue Barrett

NOVEMBER 14, 2019

A word of caution, this topic can be very tricky as there are various schools of thought around what is a segment and how to segment, with Marketing Segmentation being the most well known in business circles. However, for the purposes of this article, I want to focus on an area that is less well […].

B2C 51

B2C Segment B2B Marketing 51

Sales Hacker

JUNE 3, 2021

B2B vs B2C CRMs — let’s break it down. Now, there are many companies out there that target both B2C and B2B, like Amazon, Yelp, or OpenTable. If you’re a company that serves both B2C and B2B, you might need both types of CRMs. Can you use the same CRM software for B2C and B2B purposes? Marketing vs. sales.

B2C 74

B2C CRM B2B Ideal Customer Profile 74

Zoominfo

JANUARY 19, 2021

Digital marketers invest in creating landing pages because of their higher conversion rates. Landing pages serve as a litmus test to digital marketing campaign success — you get to see who is interested in your content and how many. What is the Landing Page’s Importance in Digital Marketing? An example of a landing page design.

Marketing 246

Marketing Prospecting Top of Funnel Segment 246

Sue Barrett

NOVEMBER 14, 2019

A word of caution, this topic can be very tricky as there are various schools of thought around what is a segment and how to segment, with Marketing Segmentation being the most well known in business circles. However, for the purposes of this article, I want to focus on an area that is less well […].

B2C 40

B2C Segment B2B Marketing 40

SBI Growth

NOVEMBER 4, 2019

Enhancing the Customer Experience (CX) has long been a strategic objective of B2C companies. Most of us have experienced firsthand how companies like Amazon and Apple have created sustainable competitive advantages. They create this differentiation not only with great products.

B2C 245

B2C Customer B2B Marketing 245

Zoominfo

FEBRUARY 18, 2018

Each month we publish a list of our five favorite articles that we’ve contributed for outside publications. This month we focus on the marketing technology stack, the power of direct dials, productivity myths, SEO, and more! Investing In Marketing Technology: 7 Key Considerations. B2B marketing often gets a bad rap.

B2B 124

B2B B2C Marketing Demand Generation Agencies 124

SBI Growth

NOVEMBER 20, 2012

In the Future of Content Marketing survey, 39% of nearly 60 respondents indicated they did not have a defined content marketing strategy. If you have read my past three articles on content marketing ( article 1 , article 2 , and article 3 ), then this percentage number is strikingly similar.

Marketing 314

Marketing Hiring Strategy Buyer Persona 314

Sales Hacker

SEPTEMBER 12, 2022

In this article, I’ll explain how startup companies can identify their target market and sell to them effectively. Why you need to identify your target market. 6 steps to identify your target market. Selling to your target market. Why you need to identify your target market. Table of contents. Company size.

Marketing 79

Marketing B2C Demographics Social Media 79

Zoominfo

JANUARY 19, 2021

Digital marketers invest in creating landing pages because of their higher conversion rates. Landing pages serve as a litmus test to digital marketing campaign success — you get to see who is interested in your content and how many. What is the Landing Page’s Importance in Digital Marketing?

Marketing 130

Marketing Prospecting Top of Funnel Segment 130

Sales and Marketing Management

JUNE 22, 2020

B2C having a tougher time of it. A higher proportion of B2C companies can’t operate at all — 22% compared to 14% of B2B brands. Click here to see the PDF of this article. . Click on any of the articles below to read more from our special report. Other findings: Web work. Adding ecommerce. they have more time.

B2C 177

B2C Pivotal Survey Report 177

Nutshell

AUGUST 21, 2020

With over a hundred and one different things that could kill your cloud software business, poor marketing is the slow poison that can put it to sleep for good. With every SaaS market crowded these days— G2 lists over 2,800 solutions for “ CRM ” alone—there’s little room for error in your marketing. Product complexity.

Campaigns 142

Campaigns Marketing Social Media How To 142

Zoominfo

AUGUST 9, 2018

If you’ve worked in marketing for any length of time, you already know not every campaign is created equal—it’s inevitable, some campaigns will be more effective than others. Ultimately, the key to marketing productivity lies in your ability to pinpoint and scale your most successful marketing initiatives. Let’s get into it!

Marketing 160

Marketing Lead Rank Lead Scoring Outbound 160

Zoominfo

OCTOBER 9, 2018

From industry events, to blog posts, B2B professionals can’t stop talking about this trending topic and its potential to revolutionize marketing. In today’s post, we’ll take a further look into the concept of AI and see how this new technology can have a real impact on your marketing strategy. But, does AI live up to all the hype?

Ideal Customer Profile 113

Ideal Customer Profile Marketing B2B Consumer 113

SBI Growth

SEPTEMBER 23, 2019

Regardless if your company is B2B or B2C, your customers navigate a myriad of channels to connect with your business. Whether those channels are owned by your company (your 800 number or LiveChat on your website), or a third party.

B2C 238

B2C Channels B2B Customer 238

Zoominfo

AUGUST 16, 2019

This GDPR for marketing post is informational only and not for the purpose of providing legal advice. GDPR: The 4-letter word that kept marketers up at night. If you’re still wondering how it impacts you as a B2B marketer, a year later, read on. It may appear that #2 applies to you if you are marketing to EU contacts.

Marketing 165

Marketing Government Data B2B 165

Smooth Sale

APRIL 5, 2022

Attract the Right Job Or Clientele: Finding Your Niche As A Marketing Company. NOTE: Our collaborative Blog provides insights for ‘Finding Your Niche As A Marketing Company.’. We will explore ways for finding your niche as a marketing company. Finding Your Niche As A Marketing Company. CCO Licensed.

Outsourcing Services 78

Outsourcing Services Company Marketing Social Media 78

Zoominfo

FEBRUARY 18, 2021

Share your knowledge in blog articles to get people to your website. Sure, you want to write informative articles that help boost your search engine rankings. But your marketing needs to be more than dry information, it should make people want to come back for more. Your content can’t just be dry and boring.

Social Media 227

Social Media Top of Funnel Face-to-face Conference 227

Crunchbase

OCTOBER 21, 2021

Lead nurturing is widely recognized as a valuable marketing technique that can help teams drive an increase in sales. Implementing a successful lead-nurturing plan can significantly influence your marketing campaign’s outcomes, as well as customer loyalty, retention, revenue and more. Search less. Close more. Search less.

Lead Nurturing 98

Lead Nurturing Lead Rank Lead Scoring Sales Qualified Lead 98

Sales and Marketing Management

AUGUST 9, 2020

The facts (research) show that just because some sales leads are six months to a year old, half of any given group of leads with the same age is still in the market to buy. Far too many companies experience sales lead asset losses because their sales and marketing people do not follow up and contact prospects. Why It Matters.

Sales Qualified Lead 177

Sales Qualified Lead Lead Rank Marketing Qualified Lead Lead Scoring 177

Sales and Marketing Management

DECEMBER 26, 2019

It’s the hub of all marketing activities and often provides the first impression of your company to potential customers and partners. Sharing testimonials is traditionally viewed as more of a B2C marketing tactic, but B2B companies are increasingly realizing the benefits. Is content high-quality and up-to-date?

B2B 177

B2B B2C Marketing Qualified Lead Trends 177

Zoominfo

AUGUST 16, 2019

GDPR: The 4-letter word that kept marketers up at night. If you’re still wondering how it impacts you as a B2B marketer, a year later, read on. It may appear that #2 applies to you if you are marketing to EU contacts. In any case, assuming it does apply to you, read on to see how GDPR affects marketers.

Marketing 100

Marketing Government Scale Data 100

Zoominfo

JANUARY 11, 2021

Customer pain points are abundant, and it is up to marketers and salespeople to both identify and address them when reaching out to prospects. Ultimately, your sales and marketing strategies depend on it. Identifying customer pain points is crucial to the success of both your sales and marketing strategies. Use Intent Signals.

B2B 277

B2B Intent Signal Customer How To 277

SBI Growth

DECEMBER 18, 2017

B2B marketing leaders drive hyper-growth by bridging the gap between the corporate office and the field. If you are investing in field events, and not generating desired outcomes, consider thinking like a B2C marketer. To do this, you need to.

B2B 184

B2B B2C Revenue Marketing 184

Smooth Sale

JULY 11, 2022

Attract the Right Job Or Clientele: Are You Ready to Make Your Marketing Irresistible? Note: Karl Pontau provides today’s inspiring guest story , ‘Are you ready to make your marketing irresistible?’ Make Your Marketing Irresistible. Sales Tips: Are You Ready to Make Your Marketing Irresistible?

Marketing 78

Marketing B2G Hiring B2C 78

Showpad

JUNE 3, 2019

While its first appearance was in mobile video games like Pokemon Go, B2B and B2C businesses alike are discovering the opportunities augmented reality creates for enhancing selling and marketing experiences. Benefits of augmented reality in sales & marketing. Benefits of augmented reality in sales & marketing.

Sales Enablement 70

Sales Enablement Trade Show Marketing B2C 70

SBI Growth

AUGUST 13, 2019

Customer Experience (or CX) is at the forefront of how B2C companies are competing and winning. B2B firms are waking up to the importance of CX, and many are on their transformation journey. However, Harvard Business Review outlines that many.

B2C 227

B2C How To B2B Customer 227

Zoominfo

JANUARY 11, 2021

Customer pain points are abundant, and it is up to marketers and salespeople to both identify and address them when reaching out to prospects. Ultimately, your sales and marketing strategies depend on it. Identifying customer pain points is crucial to the success of both your sales and marketing strategies. Use Intent Signals.

B2B 246

B2B Intent Signal Customer How To 246

Velocify

JUNE 26, 2012

June 27, 2012 – I was reading a few articles on CRM in the past couple of days that got me thinking about how unique and flexible the technology world we live in truly is. Some systems are focused on doing one thing very well and for Leads360 that one thing is a B2C sales. B2B vs. B2C CRM. What to look for in B2C Sales CRM.

B2C 40

B2C CRM Leads360 Decision Maker 40

Zoominfo

SEPTEMBER 16, 2020

When you think of brand development, your mind probably goes to well-known B2C companies (Nike, Starbucks, Airbnb, etc.). In order to get to this place you need to know: who your audience is, what your ideal customers look like, how you’re going to market to them, What resources you need in order to do that (aka your tech stack ).

B2B 261

B2B Social Media Hubspot Channels 261

LinkedFusion

SEPTEMBER 11, 2023

Thankfully, this is where outreach marketing can save the day! In this blog we will walk you through outreach marketing strategies that will help you generate high-quality leads. What is outreach marketing? You could already be familiar with inbound marketing as a company manager or owner. Create persuading emails.

Ideal Customer Profile 52

Ideal Customer Profile Marketing Lead Rank Lead Scoring 52

Increase Sales

OCTOBER 5, 2016

Sales strategies abound in today’s B2B and B2C markets. I shared how by belonging to a community of like minded sales professionals I was able to amplify this recent LinkedIn Pulse article – Great Coaches Are Equal to Top Sales Performers. I published this article on Friday, September 30, 2016. 7 Comments.

Strategy 152

Strategy B2C Twitter LinkedIn 152

Zoominfo

FEBRUARY 18, 2021

Share your knowledge in blog articles to get people to your website. Sure, you want to write informative articles that help boost your search engine rankings. But your marketing needs to be more than dry information, it should make people want to come back for more. Your content can’t just be dry and boring.

Social Media 130

Social Media Top of Funnel Face-to-face Conference 130

Smooth Sale

MARCH 24, 2023

A successful landing page can be what your marketing campaign precisely needs to give it a boost. Therefore, your landing page will be remarkably different from a B2C company that targets consumers. B2C landing pages are more about connecting with the audience emotionally. In reality, the best landing pages are concise.

B2C 78

B2C How To Hiring Discount 78

Appbuddy

NOVEMBER 22, 2021

As marketing teams prepare for the holiday season, it’s important to consider the lasting impacts of your peak season email sending. In this article, we’ll tap into Validity’s Reputation Network—which collects and analyzes over 10 billion data points per day —to investigate a few key questions: When are we seeing email volume spike?

Email Marketing 52

Email Marketing Data Everest Marketing 52

Hubspot Sales

AUGUST 6, 2018

Unfortunately, I didn't stop mass email marketing until it stopped working. Check out this New York Times article on why. Check out this New York Times article on why. Do you see social business being effective in B2C? I had a few ideas on how it could work in B2C that are related to your recent book (which I read).

B2C 130

B2C Strategy Hubspot Prospecting 130

Increase Sales

DECEMBER 8, 2015

If the purpose of marketing is to attract attention, then the goal of marketing is…? The goal of marketing within any sales process is two fold: Make a friend. This is why so much emphasis is placed on measuring the goal of marketing. How many people took action to your marketing effort? 18 comments.

Marketing 62

Marketing Ideal Customer Profile Face-to-face LinkedIn 62

InsightSquared

SEPTEMBER 11, 2019

Attribution modeling is a way to analyze which marketing channels are accredited with lead conversion. It is up to you, the marketer, to determine which campaign carries the most weight. . B2C Marketing. Impulse purchases often play a role in B2C, resulting in a much shorter sales cycle, sometimes only minutes long.

Lead Rank 78

Lead Rank Campaigns Top of Funnel B2C 78