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Social Media Demand Generation: A Q&A

Zoominfo

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). What is social media demand generation?

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Social Media Demand Generation: A Q&A

Zoominfo

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). What is social media demand generation?

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5 LinkedIn Must Do’s for Time-Strapped Sales & Marketing Teams

SBI Growth

Recent enhancements to LinkedIn’s social network should be leveraged to generate leads. The new LinkedIn user profile offering is one of many recent enhancements. Engaging with these enhancements will drive Demand Generation. Sales teams know that social selling on LinkedIn will help make their number.

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Is Your Lead Generation Efforts Keeping Pace with the New LinkedIn?

SBI Growth

LinkedIn currently at 175 million members continues to grow by 170,000 profiles a day. Now is the time to double down on your LinkedIn Lead Generation efforts by engaging these new features: Endorsements. These new enhancements to LinkedIn are focused on building more than just connecting with others. New to LinkedIn.

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Are Your Lead Generation Efforts Keeping Pace with the New LinkedIn?

SBI Growth

LinkedIn currently at 175 million members continues to grow by 170,000 profiles a day. Now is the time to double down on your LinkedIn Lead Generation efforts by engaging these new features: Endorsements. These new LinkedIn enhancements are focused on connection interactions vs. connecting with more people. Endorsements.

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How to Build Your LinkedIn Center. Social Selling 3.0

Tony Hughes

2015 will see the dawn of the rise of "LinkedIn Centers" to steadily replace traditional B2B marketing activities for demand generation and phone based telemarketing for lead generation (in-house or outsourced). Using LinkedIn as the engine room for trigger event selling by passively looking for Trigger Events.

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B2B Thought Leader Guide: How to Become an Industry Authority (video)

Pipeliner

He explained that his company creates various forms of content from one video, including blog articles, newsletters, and podcasts. For most clients, LinkedIn is the preferred channel, so it’s important to post organic content there and boost it with LinkedIn ads for better engagement.