Sales and Marketing Management

OCTOBER 29, 2018

Author: Ryan Gould In the context of content marketing, a product-agnostic approach is one that focuses on your expertise and knowledge around a product, technology or service rather than your brand. The product-agnostic approach to content marketing has been around for a long time. Blog Posts and Articles.

Top of Funnel 237

Top of Funnel B2B Webinar Metrics Marketing 237

Pipeliner

OCTOBER 26, 2022

The good news is that Google ads work. The bad news is that people tend to spend more time while working on Google ads. Understandably, Google ads has always been a platform that every small business owner can approach and utilize it to their advantage. 10 simple ways of saving time with Google ads.

Google 52

Google Cost Per Click Campaigns Report 52

Lead411

APRIL 10, 2023

Orbit’s survey shows that only 22% of blogs produce good marketing results. Perhaps there’s a lot of generalized advice in the content marketing industry, like “write for users, not Google” or “high-quality content ranks higher.” You’ll find them in this article.

Ideal Customer Profile 40

Ideal Customer Profile Google Analytics Customer How To 40

SocialSellinator

OCTOBER 18, 2022

Have you ever wondered what inbound marketing is? In this article, we’ll look at what inbound marketing is, why it’s important, and what 6 key elements you need to include in your inbound marketing plan. Inbound Marketing Plan - What Is It? Now that we’ve answered the question, “what is inbound marketing?”

Tools 124

Tools Buyer Persona Social Media Lead Nurturing 124

Zoominfo

MARCH 26, 2018

The differences between B2B marketing and B2C marketing run deep. Today we’re putting our differences aside because we believe, there’s a lot B2B marketers can learn from their B2C counterparts. It means putting the customer at the center of every business decision, including product development and marketing.

B2C 209

B2C B2B Marketing Social Media 209

Increase Sales

OCTOBER 14, 2015

of all U.S.businesses), content article marketing through blogs or distribution sites has become the a popular marketing tactic. For example,write an article on LinkedIn Pulse and you will attract attention and maybe even get a new sales lead. The other 80% should be promoting that article. Credit www.picjumbo.com.

Ideal Customer Profile 70

Ideal Customer Profile Marketing LinkedIn Promotion 70

Understanding the Sales Force

JULY 6, 2022

I conducted a Google search for "why salespeople quit their jobs" and was surprised to find more than 6 million results for that query! I also found a similar pattern as I did when I searched for "top sales blogs" last month as part of my research for the article, The Top 12 Sales Blogs of 2022 That Make You Think and Sell More.

Retention 193

Retention Customer Hubspot Compensation 193

Sales and Marketing Management

FEBRUARY 8, 2021

Google searches reflect that Airbnb has eclipsed the equity of century-old brands, in one decade, across markets big and small,” wrote entrepreneur and NYU marketing professor Scott Galloway. While competitors may have equity in a specific market, no brand sits on the iron throne across all markets as Airbnb does.”.

Marketing 120

Marketing B2C Account Based Marketing B2B 120

Fill the Funnel

DECEMBER 10, 2013

Google’s newest initiative is a tool/service they call Helpouts by Google. It incorporates Google Hangouts, Google Voice Chat, Google Wallet and other Google tools to deliver a service to customers for free or for a fee. How to sign up to teach your topic on Helpouts by Google. Nope, notta.

Google 113

Google Ideal Customer Profile Marketing B2C 113

Sales and Marketing Management

JULY 15, 2018

Author: Kostas Chiotis Having a powerful marketing strategy is vital to the growth and success of your business. However, most industries are highly competitive, and if you fail to launch effective marketing campaigns, you may find yourself in hot water real quick. A strong content marketing strategy should be priority number one.

Maximizer 192

Maximizer Top of Funnel Strategy Social Media 192

Appbuddy

JULY 12, 2021

Google has just announced general support of Brand Indicators for Message Identification (BIMI) in Gmail. We’ve been anxiously awaiting this day for almost a year when Google first announced their pilot program for BIMI. Let’s take a step back to learn more about BIMI and what this announcement means for marketers. What is BIMI?

Google 52

Google Everest Policies Email Marketing 52

Fill the Funnel

MARCH 26, 2013

The demise of Google Reader has gotten all the attention over the last two weeks but for those in sales and marketing, another favorite web tool also appears to be on it last legs – Google Alerts. I have counted on Google Alerts to monitor all the keywords that are important to me for many years.

Google 128

Google Top of Funnel Tools Report 128

Hubspot Sales

AUGUST 6, 2020

You could say that Thomas Edison knew there was an untapped market in electricity. As an entrepreneur, it's important to recognize untapped markets so you can innovate on products or bring a new product to market. Below, let's review what an untapped market is, how to find one, and look at some examples.

Marketing 107

Marketing Face-to-face How To Trends 107

SocialSellinator

AUGUST 26, 2023

In today's digitally driven world, businesses that don't take full advantage of online marketing are leaving significant growth potential untapped. In this article, we'll delve deeper into the role of a digital marketing agency and how it can unleash your business's potential.

Social Media 93

Social Media Marketing B2C Small Business 93

Zoominfo

JUNE 30, 2019

So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. We also thought it would be helpful to provide our readers with examples of truly creative marketing. Three Incredible Examples of Creative B2B Marketing Initiatives.

Examples 208

Examples B2B Marketing Inbound 208

Nutshell

SEPTEMBER 30, 2020

Marketers have a lingo all their own. While we marketing pros tend to keep things clear and simple with our clients, we’ll often use marketing slang terms as shorthand when trading tips with each other online or at networking events. Content Marketing. Hyperlocal Marketing. Advertorial. Brand Awareness. Demand Gen.

Paid Content 98

Paid Content Marketing Lead Rank Lead Scoring 98

BuzzBoard

FEBRUARY 28, 2024

Understanding the Importance of Measuring the Impact of Digital Marketing for Small Businesses For salespeople at digital marketing agencies catering to small businesses, understanding the need to measure the impact of digital marketing efforts is paramount. Access more insightful articles and stay abreast with industry trends.

Apparel 52

Apparel Small Business Small Business Marketing 52

SocialSellinator

AUGUST 29, 2023

In the ever-evolving digital landscape, social media marketing has emerged as a powerful tool for businesses to reach their target audience, increase brand visibility, and drive conversions. Introduction Unleash the potential of social media advertising and catapult your business to new heights of success! Stay tuned!

Social Media 92

Social Media Campaigns Media Advertising 92

No More Cold Calling

JANUARY 3, 2019

It was actually a recruitment ad for Google, and they were invited to submit their resumes. As Eric Schmidt, former Google CEO, once put it, “We run this company on questions, not answers.” Google was looking for the trait of curiosity. It’s a long article, but worth a close read. Read the rest of the article on HBR.org.

Google 299

Google Face-to-face Cold Calling Survey 299

Hubspot Sales

SEPTEMBER 18, 2023

In this article, we’ll cover what a trigger event is, why they’re important and provide examples you can apply to your own sales strategy. But if you find out they're in the market for a new vendor, you can reach out to your prospect before they begin researching, which ensures your message will be received with much more interest.

Social Media 104

Social Media Google Hiring How To 104

Pipeliner

JANUARY 18, 2023

Video marketing is helping to increase the popularity of the organization and the effectiveness of video is becoming more and more. In this article, we will talk about 8 main reasons why you should use video marketing to grow your business. 8 Powerful Reasons You Need to Use Video Marketing. Google Recognizes Videos More.

Video 52

Video Marketing Lead Rank Lead Scoring 52

Sales and Marketing Management

MAY 31, 2018

As such, mobile marketing is not just an option anymore. One way to boost your visibility and drive qualified leads to your mobile site is through paid advertising, such as Google AdWords or social media marketing. Kostas Chiotis is a blogger and a content marketing specialist. How can you do that?

Paid Content 185

Paid Content Small Business Small Business Marketing 185

SBI Growth

MARCH 17, 2013

To get to the position of CMO or VP of Marketing, you are a top talent. Marketing as a skill is no different. Download the marketing leader assessment to identify your blind spots. Reaching the most senior marketing position requires A-Player talent. Now that you’re on top, your marketing skills may be eroding.

Marketing 314

Marketing Social Media Lead Generation Campaigns 314

Pipeliner

MARCH 7, 2021

Marketing a healthcare facility can be difficult. You need to attract patients to come to your hospital to do justice to your investment and properly marketing your brand is the key. Today, everyone relies on the internet for information and there is a need for healthcare organizations to improve their internet marketing.

Strategy 97

Strategy Marketing Social Media Case Study 97

Smooth Sale

JANUARY 31, 2022

Attract The Right Job Or Clientele: How to Boost Your Restaurant Marketing in 2022. Note: Natalie Redman , LinkedIn , provides valuable insights on ‘How to Boost Your Restaurant Marketing in 2022, that are applicable to most industries. The Reality of Hospitality: Boost Your Restaurant Marketing in 2022.

Social Media 78

Social Media Marketing How To Ideal Customer Profile 78

Zoominfo

APRIL 24, 2019

As a result, Search Engine Optimization (SEO) has stepped into the spotlight as a vital digital marketing tactic. But, just as Google’s ranking algorithm is ever-changing, so is SEO. This has led many marketers to question whether or not SEO is dead. Google has attacked this trick head-on with the launch of the Panda algorithm.

Lead Rank 189

Lead Rank Lead Scoring Engineering Google 189

Zoominfo

FEBRUARY 22, 2023

This article covers the details of the Tribunal’s findings and what they mean for the direct marketing industry. The ICO Investigation of Credit Reporting Agencies In 2018, the ICO audited the direct marketing practices at three of the main Credit Reference Agencies (CRAs) in the UK: Equifax, TransUnion and Experian.

Consumer 130

Consumer Data Government Report 130

Hubspot Sales

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Table of Contents How can Sales and Marketing collaborate? Let’s take a closer look with some examples: Product datasheets.

Lead Rank 99

Lead Rank Top of Funnel Marketing Qualified Lead Ideal Customer Profile 99

SMEI

MARCH 10, 2022

Learn To Create A Marketing Strategy That Gets Your Products And Services In Front Of Motivated Buyer With This 13 Step Guide. A marketing strategy is a plan of action that will help you achieve your business goals. A great marketing plan will give you a sustainable competitive advantage. Determine Your Marketing Objectives.

Paid Content 79

Paid Content Strategy Marketing Buyer Persona 79

BuzzBoard

FEBRUARY 28, 2024

Explaining How Digital Marketing Can Have a Transformative Effect on Small Businesses Digital marketing continues to transform, providing significant advantages for small businesses. Digital marketing is revolutionary because it allows small businesses to compete with larger enterprises. Your business growth relies on it.

Small Business 52

Small Business Small Business Marketing Social Media 52

SBI Growth

MAY 19, 2013

Why should the CMO or VP of Marketing care about retargeting? You’re the one who explains why marketing is not supplying enough leads to sales. Is your marketing team bringing back 98% of the visitors for another shot? Looking to increase the number of leads marketing supplies to sales? Consider this study by ComScore.

Buyer Persona 297

Buyer Persona Vendor Marketing Travel 297

Increase Sales

OCTOBER 6, 2014

Marketing is the key to building any small business. Social media has provided very affordable better marketing channels for you to reach out from the comfort of your office. Yet with all these attracting opportunities from social media to business to business networking is more marketing what your small business really needs?

Marketing 151

Marketing Small Business Small Business Ideal Customer Profile 151

LeadFuze

JULY 13, 2023

How to get into marketing without a degree? It’s a question that many aspiring marketers often ask. The fast-moving pace of today’s digital marketing landscape makes it possible for individuals without formal education to carve out successful careers in the field. How to start social media marketing without a degree?

Social Media 52

Social Media Marketing Analytics Networking 52

BuzzBoard

FEBRUARY 28, 2024

Defining ROI in the Context of Digital Marketing for Small Businesses The return on investment (ROI) of digital marketing for small businesses is a critical metric offering insights into the success of a marketing campaign and informing business decisions. Ready to elevate your digital marketing strategy and drive superior ROI?

Small Business 52

Small Business Small Business ROI Case Study 52

SBI Growth

NOVEMBER 2, 2012

Something similar is going on in the world of content marketing. Senior Director, US Marketing. A key function was sending alerts to consultants on relevant journal articles. Yes, there were alerts before Google!) Develop a strategy : in my previous article entitled Content Marketing: Are You Part of the 38%? ,

Buyer 282

Buyer Marketing Journal Survey 282

Corporate Visions

AUGUST 6, 2020

The post Marketing is Moving Further Down the Sales Funnel by Leslie Talbot appeared first on Corporate Visions. If you’re a marketer, you’re responsible for more of the buying journey than ever before. The Evolving Role of Marketing. Business development functions are shifting to the marketing organization. The problem?

Top of Funnel 90

Top of Funnel Funnel Marketing Influencer 90

Zoominfo

OCTOBER 9, 2018

From industry events, to blog posts, B2B professionals can’t stop talking about this trending topic and its potential to revolutionize marketing. In today’s post, we’ll take a further look into the concept of AI and see how this new technology can have a real impact on your marketing strategy. But, does AI live up to all the hype?

Ideal Customer Profile 113

Ideal Customer Profile Marketing B2B Consumer 113