DiscoverOrg Sales

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BEYOND IT: The Breadth of DiscoverOrg’s Sales & Marketing Intelligence

DiscoverOrg Sales

Back when DiscoverOrg was founded in 2007, our goal was to provide sales and marketing professionals with accurate intelligence on IT decision-makers. The proliferation of software-as-a-service (SaaS) and cloud computing created huge changes to the software market. Why are we jumping into these other markets with such fervor?

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A Primer on GDPR and Marketing Data Protection Best Practices

DiscoverOrg Sales

May 25, 2018 is a date on the minds of many sales and marketing professionals: the day the new General Data Protection Regulation (GDPR) goes into effect. General Data Protection Regulation, Regulation (EU) 2016/679, April 27, 2016 (“GDPR”), Article 3.). Direct Marketing as a Legitimate Interest. Download a PDF of this document.

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8 Lessons From Online Dating For Email Marketers

DiscoverOrg Sales

Earlier this year I tried my hand at email marketing here at DiscoverOrg. My colleague, Steve Waters, penned an article last year on, “ How Prospecting is Like Online Dating: 5 Mistakes Online Daters Can Teach Salespeople. ” With Increased Access Comes Increased Market Competition. I figured it’d be pretty easy.

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5 Ways to Supercharge Your Sales Enablement Efforts

DiscoverOrg Sales

In this article, we take a closer look at the ways you can focus your enablement efforts, to achieve the best possible sales performance. What this means is that sales, marketing, and service processes need to be based on the needs, wants, and expectations of customers. . As much as 80% of marketing content goes unused by salespeople.

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What Does it Take to Have High Revenue Growth: The Results Are In!

DiscoverOrg Sales

Below are highlights from the original article. We surveyed 200 sales and marketing leaders about growth at their companies and a host of factors that could be accelerating it or inhibiting it. Smart Selling Tools was also a co-sponsor of DiscoverOrg’s 2017 Growth Drivers Report. What does it take to be a high growth company?

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Get the Most Out of Trade Shows with Pre & Post Show Prospecting Strategies

DiscoverOrg Sales

Gain further insights prior to the webinar and read a detailed approach before and after these events in this article written by Head of Marketing, DeAnn Poe. Even if you can’t make the May 10th broadcast at 10am PT, register anyway because you will receive the recording.

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Get the Most Out of Trade Shows with Pre & Post Show Prospecting Strategies

DiscoverOrg Sales

Gain further insights prior to the webinar and read a detailed approach before and after these events in this article written by Head of Marketing, DeAnn Poe. Even if you can’t make the May 10th broadcast at 10am PT, register anyway because you will receive the recording.