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NOVEMBER 17, 2014

The professional business person stated unequivocally “I believe in old school marketing.” As I listened to his old school marketing beliefs I realized he truly did not understand marketing and wondered how much more successful his former business could have been. What Is Marketing? Credit: Gratisography.

Social Media 162

Social Media Ideal Customer Profile Marketing Face-to-face 162

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JUNE 9, 2017

Bad marketing is rampant on LinkedIn. Yesterday after accepting a second degree connection, I received a message to read his article and get on the pre-order list for his book. He then said “The article is free.” ” His comeback response once again reflected he is clueless about marketing: Correct.

LinkedIn 100

LinkedIn Marketing Face-to-face Sales Qualified Lead 100

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MAY 25, 2017

Social media marketing has truly been a blessing for 97.7% Content marketing further allows these sales hungry professionals to further educate and differentiate their businesses from their competitors. Here other professionals can share your updates to your LinkedIn articles. of all U.S. businesses with under 20 employees.

Social Media 95

Social Media Media Marketing LinkedIn 95

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DECEMBER 1, 2014

Wouldn’t it be nice if you could be the Sorcerer’s apprentice and cast marketing spells that would immediately have your ideal customers ringing your phone off the hook or streaming into your brick and mortar store? For me the best magic spell has been article writing or what is also known as content marketing.

Marketing 131

Marketing Small Business Small Business Sales Qualified Lead 131

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SEPTEMBER 15, 2014

Marketing is the ability to attract attention and build relationships. Now with the various social media channels there is a return to marketing etiquette that even has influenced traditional marketing. Commenting on articles posted websites (micro-blogging). Marketing etiquette is not new. Share on Facebook.

Social Media 139

Social Media Marketing Media Cold Calling 139

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APRIL 6, 2015

Have you ever thought that some small businesses seem to have marketing mojo while others, possibly even your small business, appear to be stuck in the muck? Possibly you may think the answer is to hire a marketing firm? Market trends. Those who appear to have some marketing mojo know the answers to the above noted areas.

Marketing 70

Marketing Ideal Customer Profile Social Media Small Business 70

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JUNE 11, 2013

Yesterday I received an unsolicited email from a so called marketing expert. Additionally I learned this expert only had a few articles over at Ezine Articles. The words you write in your marketing copy from emails to newsletters to even blogs all reflect your emotional intelligence. Share on Facebook.

Marketing 127

Marketing Social Media Twitter Small Business 127

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APRIL 8, 2016

Content marketing is a great vehicle to attract attention especially if you are a SMB owner with half way decent writing skills. Yesterday I wrote a posting for LinkedIn Pulse and for the first time (after 52 submitted articles), someone suggested I was using my expertise as an infomercial. Good marketing does include a call to action.

Marketing 70

Marketing Education LinkedIn Facebook 70

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NOVEMBER 25, 2015

Is your marketing working? Do you feel you may need the help of a wizard who conjures up some marketing magic? Pictures, graphics are the connections to your written or verbal marketing message. Pictures, graphics are the connections to your written or verbal marketing message. This is a true fact.

Marketing 70

Marketing Ideal Customer Profile Direct Mail Social Media 70

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MARCH 3, 2014

How many times have you experienced the Me, Me, Me in Marketing? In many cases, I am able to demonstrate what I do by sharing some tidbit of knowledge or even sending an article after the meeting. Yes, in marketing we must share some information about ourselves, our businesses and our solutions. Me as a company. Add to Skype.

Skype 132

Skype Marketing Vendor Facebook 132

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DECEMBER 22, 2015

What has changed in marketing is the amount of messages being received by ideal customers and target market. However even with shorter attention spans, what is the best marketing times is still “relative.”. Time in marketing is relative. * * * * *. Time is short or at least business people believe it to be.

Relationals 70

Relationals Marketing Social Media Facebook 70

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MAY 30, 2014

Social media has exploded the marketing possibilities for any small business. Yet what is happening is people are running into this marketing frenzy and annoying a lot of people including their ideal customers as well as strategic partners or professional colleagues. Share on Facebook.

Small Business 137

Small Business Small Business Social Media Marketing 137

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SEPTEMBER 1, 2015

One of my colleagues, Greg, shared what he believed to be a gimmick marketing message from a local real estate firm who wanted to meet with him just to ask two questions. Over the years I have witnessed a variety of what is now called “gimmick marketing.” As my colleague Greg noted, this gimmick marketing stunt failed to make a friend.

Real Estate 70

Real Estate Marketing Face-to-face Retail 70

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AUGUST 24, 2013

In social media, content marketing is becoming quite common place. For example within the LinkedIn discussion groups, one can post a link to an article or a blog to attract attention and begin to build relationships.This same behavior can be replicated in other sites such as Facebook or even within blogs. Share on Facebook.

Social Media 140

Social Media Media Marketing Advertising 140

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JANUARY 11, 2016

With social media, much of the marketing focus has shifted away from what makes basic and good marketing. Yet having read this social media marketing post on LinkedIn Pulse , much of what the writer states is just as true for basic education based marketing. This is why marketing is not selling.

Social Media 70

Social Media Education Media Marketing 70

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SEPTEMBER 28, 2013

Now social marketing specific to B2B is a subset of marketing just as direct mail, advertising, business to business networking and promotional items all are. For some social marketing is considered inbound marketing activities where the more traditional marketing of advertising, direct mail, B2B networking, etc.

Social Selling 153

Social Selling B2B Direct Mail Marketing 153

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FEBRUARY 20, 2015

For any business from the smallest to the largest, market reach is essential. This is why marketing is the first phase of the 3 Phase Sales Process. To achieve this essential component for business growth and business success is 100% connected to marketing one’s message. Real World Example #1. Real World Example #2.

Social Media 70

Social Media Influencer Media Marketing 70

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APRIL 16, 2012

Relationship marketing through the various channels or rivers of social media continues to grow. The more channels you have both inbound (Social Media and the Internet) and outbound (more traditional marketing activities) the greater opportunity you have not only to attract attention, but to begin to build solid and positive relationships.

Social Media 160

Social Media Media Marketing Face-to-face 160

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DECEMBER 8, 2015

If the purpose of marketing is to attract attention, then the goal of marketing is…? The goal of marketing within any sales process is two fold: Make a friend. This is why so much emphasis is placed on measuring the goal of marketing. How many people took action to your marketing effort? 18 comments.

Marketing 62

Marketing Ideal Customer Profile Face-to-face LinkedIn 62

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DECEMBER 14, 2016

Social media is a marketing platform used by many especially those selling real estate. Yet these same real estate agents ignore this other significant marketing platform which truly doesn’t make sense. Third the social media marketing channel that is being missed or ignored is LinkedIn. Credit www.pixabay.com.

Real Estate 70

Real Estate Webinar Metrics Ideal Customer Profile Social Media 70

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DECEMBER 23, 2011

Social media through groups such as Facebook to blogs to article marketing expands your marketing influence. I am awaiting Tibor’s article. I met Tibor through another website where I contribute articles – Sales Blogger Union. The challenge is to think differently, to get our of your own way.

Influencer 114

Influencer Marketing Social Media Facebook 114

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MARCH 9, 2015

Marketing continues to be the number one barrier to strategic business growth. The problem with marketing is it is an ongoing decision making process because if other firms and people do not know about you, your company or your solution, you will remain pocket poor. Marketing Channel of Paid Advertising. Publish article.

Marketing 70

Marketing Small Business Small Business Referrals 70

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OCTOBER 17, 2016

Now is the perfect time to clean out your marketing toolbox and refresh it for the forthcoming last quarter of this year and the first quarter of next year. Upon opening your toolbox, you will have a removable upper tray that contains your lightweight marketing tools. Fall is here. So what is currently in your toolbox?

Marketing 70

Marketing Advertising Advertising Referrals 70

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DECEMBER 5, 2012

In B2B marketing, the words one writes can dramatically change one’s results. Yesterday I received a research report from Adestra that appears to validate change your words, improve your results when it comes to email marketing campaigns. Increase sales.

B2B 128

B2B Marketing Campaigns Email Marketing 128

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JANUARY 21, 2016

Social marketing is no different. When sales professionals and SMB owners decided to incorporate social marketing as one of several marketing channels, this is not a one time event or a sporadic action. To be successful using social marketing means every day you must be kicking your efforts toward the goal post.

Social Media 70

Social Media Marketing Ideal Customer Profile Journal 70

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JANUARY 28, 2016

Marketing your SMB is endless. Even if you have a full sales funnel, you know that you still must market your business. With only 24 hours in a day, marketing sometimes seems like a one ton anchor that pulls you down into the depths of the ocean where you feel like you are drowning. It never stops just like learning.

Marketing 70

Marketing Top of Funnel Infusion Ideal Customer Profile 70

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JUNE 12, 2015

Technology through the Internet and social media has changed the real estate market. Unfortunately, the marketing message by many realtors has not reacted positively to that change. What realtors can do is to change their marketing message. Pre-qualification is not a benefit in today’s market.

Real Estate 70

Real Estate Ideal Customer Profile Marketing Direct Mail 70

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MAY 4, 2015

Sometimes the simplest B2B marketing actions deliver the best results. Unfortunately, these are usually the most obvious and ignored even with the plethora of marketing, selling and overall sales advice. Would you believe no contact information? Read How Business Cards Are the Sprouts for Increase Sales.

B2B 70

B2B Marketing Face-to-face Trade Show 70

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OCTOBER 30, 2015

Many independent small business owners especially in the executive coaching and consulting arenas engage in quality content marketing to attract attention and begin to build relationships. I am sure there are hundreds of my articles that have been sliced and diced by unethical individuals.

Marketing 70

Marketing LinkedIn Twitter Small Business 70

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FEBRUARY 9, 2012

Marketing is connected at the hip to a company’s brand value. This realization became ever more crystal clear after I read this posting on CBS Money Watch of 10 Companies with Insanely Bad Marketing. In my book, Be the Red Jacket, as well as many other articles I have written about the two-fold purpose of marketing.

Marketing 103

Marketing Journal Consumer Facebook 103

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JANUARY 3, 2012

Over six years ago I faced the challenge shared by many small business owners of business to business (B2B) marketing where my efforts would engage the emotions and create value for potential buyers (think prospects) so that could realize a tiny portion of market share. Credit www.sxc.hu. Social Media not including blogs – 74%.

Lead Rank 96

Lead Rank Lead Scoring B2B Marketing 96

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NOVEMBER 12, 2011

Then it just makes plain sense to also have a marketing calendar to ensure that all marketing efforts from campaigns to social media to traditional attract attention activities are completed. However I have discovered not taking any marketing actions during the weekend will decrease web traffic. Sales Cartoon. Sales Quotation.

Marketing 103

Marketing Scale How To Journal 103

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OCTOBER 5, 2016

Sales strategies abound in today’s B2B and B2C markets. I shared how by belonging to a community of like minded sales professionals I was able to amplify this recent LinkedIn Pulse article – Great Coaches Are Equal to Top Sales Performers. I published this article on Friday, September 30, 2016. 7 Comments.

Strategy 152

Strategy B2C Twitter LinkedIn 152

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JULY 31, 2015

Somewhere along the annals of history salespeople also became mesmerized by this number especially when it came to marketing or prospecting. Years ago I read to have top of mind awareness for marketing or prospecting required 9 to 12 touches, contacts per year. Realtors – Your Marketing Message Sucks – Part 01.

Ideal Customer Profile 70

Ideal Customer Profile Direct Mail Real Estate Prospecting 70

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JANUARY 19, 2016

Possibly as a SMB owner, solo entrepreneur or sales professional you have been engaging in the common marketing efforts of B2B networking, direct mail, referrals, etc. These marketing actions are good yet you are missing one significant marketing channel – social marketing. Social marketing works and here is one example.

Ideal Customer Profile 35

Ideal Customer Profile Marketing Infusion Direct Mail 35

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JULY 19, 2013

.” In today’s global market place fueled by technology and the human capacity of curiosity, the pen (a.k.a. Sales Training Coaching Tip: Content marketing is aligned to education based marketing and is considered inbound marketing. 91% of B2B marketers use content marketing. Internet users.

Leads 158

Leads Marketing Qualified Lead Social Media Inbound 158

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FEBRUARY 17, 2017

Yesterday a colleague, Mark Hunter , came across one of his articles being plagiarized by a fairly well connected LinkedIn member. The group responded and not even 24 hours later, this particular article as well as all other articles under this person’s name were removed. loss in shareholders’ value.

Social Selling 96

Social Selling Lead Generation Google Facebook 96