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Marketing Leadership: Top 10 B2B Marketing Articles of 2017

SBI Growth

We segmented our subscribers by marketing leadership. This is a top 10 list of the most viewed articles by Chief Marketing Officers and VP’s of Marketing. How Top CMOs Quantify Marketing Investment with. What’s unique about this top 10 list?

Marketing 165
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10 Most Popular Marketing Articles of 2018

Zoominfo

Thus far, we’ve covered the most-read articles for sales professionals and recruiters. Today, we bring this series to a close with the final installment– for marketers, of course. So whether you’re here to take a walk down memory lane with us, or you’re simply searching for new marketing content, you’ve come to the right place.

Marketing 164
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10 Tips for B2B Marketers to Get Ahead in 2024

SBI Growth

The marketing landscape is ever evolving, and it could take market leaders considerable effort to keep up with every shift and development. To help marketing leaders maintain their competitive advantage in 2024, SBI has compiled 10 key predictions for what B2B marketing will look like in the year ahead.

B2B 261
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Transforming Marketing from Cost-Center to Revenue Generator

SBI Growth

For many firms, marketing is often relegated as a cost center, and marketing leaders often find themselves competing for a voice at the strategy table. Despite significant investments into MarTech, CMOs often struggle to demonstrate how they contribute to the company’s bottom line, unlike sales.

Revenue 177
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How Enriching the Lives of Your Clients Leads to Greater Sales Success

Speaker: Ari Capogeannis, Director - Revenue Marketing at NVIDIA and Bill Pappa, Sales and Marketing Leader at Ai Media Group

This could be in the form of an article you shared on LinkedIn, a comment to their post, or a card sent on their birthday. In this fire-side chat Marketing Technologist, Ari Capogeannis and Sales & Marketing Leader, Bill Pappa, will answer all of your questions and teach you: Effective ways to engage prospects through direct mail.

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This Year’s Most-read Articles on Distribution Pricing Journal

Distribution Pricing Journal

It’s been a year of dynamic shifts, evolving markets, and new challenges in the ever-complex world of distribution pricing. Understanding the pricing strategies of competitors can provide invaluable information about the market and how to best position one’s offerings. Wishing you a successful and prosperous 2024!

Journal 52
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Rethinking Metrics: The Shift from MQL to Pipeline in Marketing

Sales Hacker

Only one month into 2024, we’re already seeing a significant shift in the marketing metrics world. As we step into this new era, we re-evaluate what truly matters in the marketing landscape. Kevin White (Head of Marketing) of Common Room explains why replacing MQL with pipeline is the way to go.