Understanding the Sales Force

JULY 10, 2012

Understanding the Sales Force by Dave Kurlan If you have no desire to find a lot of new business from new accounts, you don't need telemarketing (and you can stop reading this article). Inbound and outbound marketing include your public relations and social media efforts too.

Telemarketing 201

Telemarketing Hiring Outbound Inbound 201

Understanding the Sales Force

NOVEMBER 15, 2013

Bob Thompson left several comments on the article at the CustomerThink site. In his last comment, he asked what the stats would look like if we only reported on what the best salespeople did with social media. Those leads waste time and should remain with marketing. That''s not bad.

Social Selling 180

Social Selling Cold Calling Referrals Social Media 180

Understanding the Sales Force

JULY 17, 2012

Understanding the Sales Force by Dave Kurlan I read this recent article from the Harvard Business Review Blog about CEO's and the need for them to get serious about Sales. The article and the question are both quite benign. My frustration is with the comments, where both the best and worst that social media has to offer grows.

Sales Leadership 175

Sales Leadership Hiring Webinar Metrics Social Media 175