Zoominfo

MARCH 6, 2017

Email marketing is one of the most effective and efficient forms of marketing. Though not commonly used in logistics, email marketing has the potential to increase engagement and brand awareness amongst shippers, and can help your organization grow. Is it to get new customers? More business from existing customers?

Email Marketing 100

Email Marketing Webinar Metrics Marketing Strategy 100

SBI Growth

OCTOBER 5, 2013

As a marketing leader, the CEO is going to measure your 2014 success in three ways: Leads – Number of Sales Qualified Leads delivered to Sales. Opportunities – Percent contribution by Marketing to the Sales Funnel. Wins – Percent contribution by Marketing to Sales Revenue. Those that miss critical spend categories altogether.

Outsourcing Services 293

Outsourcing Services Top of Funnel Sales Qualified Lead Marketing 293

Smooth Sale

MARCH 10, 2024

Create the R ight C ontent for Y our A udience About 37% of experienced B2B marketers produce compelling sales content for their target audience. Informative awareness articles, for instance, can highlight specific product advantages and industry trends. Today’s insights are provided to help you achieve the Smooth Sale!

B2B 106

B2B Top of Funnel How To Sales Qualified Lead 106

MTD Sales Training

AUGUST 10, 2018

My trainer suggested to the salesperson on that workshop that he become proficient as an author, writing articles that go on his own and his company’s LinkedIn profile, blogs that go on blog sites and develop podcasts that show he knows what he’s talking about. Does this take time and effort? Tell me; who would you rather deal with?

Leads 197

Leads Marketing Qualified Lead Cold Calling LinkedIn 197

Zoominfo

AUGUST 5, 2021

An effective sales enablement approach will be held up by the following pillars: Knowledge: Knowledge of your prospect, your product, and your market — your sales reps need to have it all. Content: A helping of high-quality marketing content to fill up your lead pipeline. Have your top performers Share Best Practices in Sales.

Sales Enablement 130

Sales Enablement Webinar Metrics Top of Funnel Strategy 130

Sales and Marketing Management

APRIL 10, 2017

Author: Joe Andrews In a previous article we laid out why knowing your ideal customer profile (ICP) and total addressable market (TAM) is critical to growing your revenue. They bring focus and efficiency to your team, and they enable you to execute targeted go-to-market strategies like account-based marketing.

Ideal Customer Profile 120

Ideal Customer Profile Maximizer Marketing InsideView 120

Partners in Excellence

MAY 25, 2022

In my news feed, I saw an article about an interesting research study on sales performance/productivity. It promoted a white paper going much more deeply into the research. I filled out their form, my name, email, title, company… I download the white paper. Marketing Success, It's All About The "Open?"

Follow-up 68

Follow-up Sales Qualified Lead Leads Marketing Qualified Lead 68

The Pipeline

NOVEMBER 25, 2011

Top Sales & Marketing Awards 2011. Stored in Attitude , Awards , Business Acumen , Communication , Compete , Marketing , Sales Success , execution , qualifying. One for Top Sales & Marketing Blog , where I share the company of last year’s winner S. March 2008. February 2008. January 2008. December 2007. Gap Selling.

Pipeline 215

Pipeline Webinar Metrics Marketing Hiring 215

Understanding the Sales Force

MAY 2, 2016

There are free articles - like this one - where you could be inspired, might have to think a bit, might learn of an approach you weren't aware of, or might be privy to some statistics or science you hadn't read about. On the Web, there are three kinds of free sales content available.

Hubspot 120

Hubspot Sales Methodology Inside Sales Advertising 120

SBI Growth

SEPTEMBER 27, 2012

In a preview of the 2013 Content Marketing Benchmark Report by Joe Pulizzi of the Content Marketing Institute , only 36% of businesses believed their content marketing is effective. After a few years of hyper-growth content marketing adoption, it is easy to think this number should be higher. 5 Steps Marketers Can Take.

Buyer Persona 267

Buyer Persona Marketing Education Vendor 267

Product Management University

JUNE 21, 2023

Developing a content strategy for product marketing requires an approach similar to product positioning. Executing a solid content strategy can keep the sales mantra of “the leads we get from marketing are crap” at bay! You want the search engines to reward you, not punish you.

Webinar Metrics 52

Webinar Metrics Strategy Marketing Distribution 52

Allego

MARCH 28, 2023

They deliver a compelling buying experience, while enabling you and your marketing team to track which content the buyer reads, watches, and/or downloads—and which content performs best. Use Marketing-Provided Digital Sales Room Templates Tap the expertise of your marketing team to help you quickly create your DSR.

eBook 62

eBook Video Buyer Education 62

Pipeliner

APRIL 24, 2019

How does your market perceive your business? How does your market perceive you? Keep in mind that your market is what makes your living. So how are you positioned in your market? In order to stand out of the crowd, you have to create your own personal marketing program. How do you market to them?

Marketing 72

Marketing Networking Territories Consultative Selling 72

Zoominfo

FEBRUARY 18, 2021

Share your knowledge in blog articles to get people to your website. Propel them further down the sales funnel with white papers and webinars. Sure, you want to write informative articles that help boost your search engine rankings. They tweeted, shared photos, wrote blog articles, and communicated with people.

Social Media 130

Social Media Top of Funnel Face-to-face Conference 130

SBI Growth

APRIL 22, 2013

This blog is targeted to marketing leaders frustrated with leads being rejected by the sales force. There are two steps to evaluate why the field ignores/rejects marketing leads. Download the Sales & Marketing 10-Point Checklist to Lead Generation Alignment to evaluate with your peer in sales. Grading sales qualified leads.

Sales Qualified Lead 239

Sales Qualified Lead Lead Rank Ideal Customer Profile Lead Scoring 239

Sales and Marketing Management

AUGUST 9, 2020

The facts (research) show that just because some sales leads are six months to a year old, half of any given group of leads with the same age is still in the market to buy. Far too many companies experience sales lead asset losses because their sales and marketing people do not follow up and contact prospects. Why It Matters.

Sales Qualified Lead 177

Sales Qualified Lead Lead Rank Marketing Qualified Lead Lead Scoring 177

Zoominfo

AUGUST 5, 2021

An effective sales enablement approach will be held up by the following pillars: Knowledge: Knowledge of your prospect, your product, and your market — your sales reps need to have it all. Content: A helping of high-quality marketing content to fill up your lead pipeline. Have your top performers Share Best Practices in Sales.

Sales Enablement 100

Sales Enablement Webinar Metrics Top of Funnel Strategy 100

Zoominfo

APRIL 10, 2018

From the time social media became a viable marketing channel, B2B companies have been looking for ways to automate social processes. Today we’re covering a topic that B2B marketers have disputed for years—scripted social media. Instead, we feel that—as with most marketing tactics—there’s a time and place for everything.

Social Media 188

Social Media Media Ideal Customer Profile Social Selling 188

Pointclear

MARCH 27, 2014

Co-hosts Paul and Allan tee up the show by discussing several hot news items relevant to the B2B market - Here’s what they noshed on, on Episode #5: According to the latest CMO Survey, 85% of CMOs either have not shown any impact from social media spending or have only a qualitative sense of its effectiveness. Voicemails work.

Social Media 223

Social Media Media B2B Decision Maker 223

Increase Sales

JANUARY 11, 2016

With social media, much of the marketing focus has shifted away from what makes basic and good marketing. Yet having read this social media marketing post on LinkedIn Pulse , much of what the writer states is just as true for basic education based marketing. Expertise such as White Papers.

Social Media 70

Social Media Education Media Marketing 70

Pointclear

JULY 26, 2018

E-books and white papers. A new white paper is also in the works. The statements and quotes are significant enough, and in many cases backed by percentages of improvement, that it’s worth considering them for the white paper also. The artwork from the podcast program will be used in the blog article.

Case Study 100

Case Study PointClear Study Social Media 100

The ROI Guy

JANUARY 4, 2016

Here's a round-up of the top five most popular articles from the Alinean team, all with significant guidance for the New Year: 1) Death of a Salesman? link] 2) End Death by PowerPoint and a 1,000 White Paper Cuts [link] 3) TCO is so 1990s. Forrester says Yes (at least 1 in 5 at risk)! Why TCS is the new TCO.

Real Estate 45

Real Estate B2B Marketing ROI 45

SBI Growth

AUGUST 19, 2012

Demand generation content refers to web pages, blogs, eBooks, white papers, webinars, newsletters, and many others. Content marketing has gone from a nice-to-have to a must-have in 2012. Marketing now owns the beginning of the sales process. Your blog, white papers, webinars, and eBooks must be your best sales people.

Demand Generation Agencies 257

Demand Generation Agencies Demand Generation Demand Generation Targets Top of Funnel 257

Sales and Marketing Management

OCTOBER 16, 2017

We’ll share industry articles that speak to the value of aerial imagery recanting how Nearmap has been integrated into a customer’s workflow. For example, Momentum Solar has emerged as a national player in the solar energy market. Tony Agresta is vice president of marketing for Nearmap USA.

Real Estate 243

Real Estate Construction Scale Hiring 243

SBI Growth

MARCH 5, 2013

Your background is in operations, not sales and marketing. When you ask why the number is getting missed: Sales tells you they aren’t getting enough leads from marketing. Marketing says sales can’t convert leads to orders. Have your marketing leader fill it out and send it to you. Few people opened it. They jumped ship.

Education 320

Education Top of Funnel Sales Qualified Lead Demand Generation 320

Igniting Sales Transformation

SEPTEMBER 16, 2019

It could be a marketing interaction, and more often, that first touch starts with someone on the front lines of your sales organization. The idea is to deliver the right articles, white papers, case studies, videos or webinars at the right time in the buyers’ decision-making process. But that’s not the case at all.

Webinar Metrics 126

Webinar Metrics Loyalty Buyer Case Study 126

SBI

JULY 10, 2018

For many sales and marketing teams, discovering an in-month deal requires a whole lot of luck. A marketing team judges how qualified a lead is based on engagement alone; a sales team takes that lead and discovers it isn’t a fit at all. What happens next is predictable: marketers and sales professionals lose trust in one another.

Intent Data 138

Intent Data Lead Rank Lead Scoring Closing 138

Understanding the Sales Force

SEPTEMBER 8, 2014

Trust me when I say that this is a great article, but before we get to it, I have a few post-vacation links for you. We want you to be part of our next White Paper on Sales Force Effectiveness. I''ll be speaking at Inbound14 , September 17, and I''ll be talking about How to Hire Great Inbound Sales/Marketing people.

Motivation 252

Motivation Hiring Face-to-face Decision Maker 252

Partners in Excellence

AUGUST 5, 2022

” I displayed the marketing/sales outreach emails I get from his company. I reassured him, “Don’t be worried, 95% of the providers of sales/marketing technologies do the same thing, so you’re not alone. ” “Just download any white paper, you’ll be hit with everything… ” I replied.

Ideal Customer Profile 62

Ideal Customer Profile Relationals Conversion Marketing 62

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. Keep reading for our favorite event marketing blog posts! Events are a great tool to have in your marketing arsenal. Check them out below!

Webinar Metrics 113

Webinar Metrics Trade Show Marketing Strategy 113

Pipeliner

APRIL 30, 2021

RAIN Group, White Paper Competencies of Strategic Account Managers. You can indicate that, marketing them as an influencer, a decision-maker, an amplifier, a champion, or even a detractor. Need from CRM. You can view all opportunities associated with that contact, and other details as well. The Relationship Graph.

Account 80

Account Lead Rank Lead Scoring Engineering 80

Emissary

OCTOBER 22, 2021

CEO Today Magazine features Emissary and CEO Allen Mueller in a recent article “ Research Suggests That Tweaking Sales Outreach Could Lead To More Client Meetings “ CEO Today features Emissary to talk about the importance of sales outreach messaging being fine-tuned to what C-Suite executives want to hear. Read Full Article.

Case Study 52

Case Study Lead Rank Lead Scoring Research 52

Increase Sales

NOVEMBER 23, 2013

And what is worse in many cases, small business owners to sales professionals have paid to learn these ineffective sales actions from marketing to selling that tick off more people than they convince. Many of these emails come from visiting websites and signing up for a white paper. Share on Facebook.

Real Estate 158

Real Estate Small Business Small Business Networking 158

Partners in Excellence

SEPTEMBER 28, 2014

Marketing and sales really need to get their acts together. I’m almost hesitant to click on a download for an eBook or White Paper. One was an eBook on Sales Management, containing 2 articles featuring me. But I experience the same thing with virtually every eBook or white paper I download.

eBook 91

eBook Lead Rank Lead Scoring Ideal Customer Profile 91

Sales Hacker

JULY 8, 2022

Bonus: At the end of this article I’ll cover how to automatically route prospects into your nurture sequence using triggers. The big difference between the typical sales and marketing approach is the you — the human being who is personally reaching out to the prospect. So how do you write a nurture sequence? Sharing free (non-gated!)

Prospecting 85

Prospecting How To Segment Ideal Customer Profile 85

Pointclear

DECEMBER 18, 2012

You can also read his feature article Make 2013 Your Best Sales Year Ever in the January 2013 issue of Success Magazine. Click to start video at this point — Marketing may define anyone who shows interest as a lead, but when sales gets their hands on it, the lead isn't at all qualified. Why Marketing and Sales Need to Work as a Team.

Lead Rank 201

Lead Rank Social Media Sales Qualified Lead Video 201

Chorus.ai

JANUARY 29, 2021

Generally speaking, an effective sales enablement approach will be held up by the following pillars: Knowledge: Knowledge of your prospect, your product, and your market — your sales reps need to have it all. Content: A helping of high-quality marketing content to fill up your lead pipeline. It all forms part of a wider sales workflow.

Sales Enablement 62

Sales Enablement Webinar Metrics Top of Funnel Strategy 62