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Having Too Many Choices Can Cost You Plenty

Engage Selling

Smart companies today measure their lead acquisition cost, their marketing costs and their sales cost. But what about the overall cost to serve your customer? That often gets overlooked. And yet that’s precisely where you can see both the risk … Read More »

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26 CRM Techniques and Strategies for Customer Retention

Cience

Your customers are one of your company’s most important assets. Although new sales are important, smart companies also focus on retention. Make knowledge base articles and videos more available with a few easy clicks so nobody is left in the dark. What Is Customer Retention? Pretty simple, right? Timely Communication.

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3 Facts About B2B Buyer Experience You’re Probably Ignoring

Sales Hacker

This article outlines the results of a B2B Buyer Experience survey by TimeTrade. So what should smart sales teams do to take advantage of these findings? This should encourage smart companies to offer omnichannel engagement opportunities that allow customers to connect with any number of knowledgeable company resources.

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Closing the Knowing-Doing Gap to Become a Better Leader

The Brooks Group

As sales leaders, we are inspired by leadership books, seminars, and articles, but when it comes to translating that inspiration into new behaviors, we often hit a roadblock. . Written in the late 90’s, this book remains as relevant as ever today, providing actionable strategies to close the “gap” and align thinking and action. .

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How Google, Zoom, and Quarantinis Prove the Value of Online Training Software for Frontline Teams

Lessonly

Life goes on, and will go on, and online training tools are going to be one way that smart companies help their teams stay competitive. If there’s anything we’ve learned so far in this true, shining gem of a year that is 2020, it’s that there is quite a bit of uncertainty in our world.

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The Future of AI for Sales (And How to Prepare for It)

Sales Hacker

Smart companies will start embracing AI today. All these forms of AI assistance will enable sales professionals to get back to doing what they do best — selling — something they currently spend just 34% of their time doing, according to Salesforce.

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PODCAST 114: Human Cognitive Bias and Why You Can’t Trust Your Impulses with Dr. Gleb Tsipursky

Sales Hacker

His cutting edge thought leadership has been featured in over 550 articles and 450 interviews in the likes of Fast Company, CBS News, and Time. His cutting-edge thought leadership has been featured in over 550 articles, and 450 interviews in the likes of Fast Company, CBS News, Time and many others. That’s one.