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How a CRM Solution Should Support your Social Media Strategy

Pipeliner

In our last article we discussed the importance of social media strategy in today’s B2B business environment. For B2B, social media can be vitally important at the beginning of a business relationship—but after a point a stronger stress must be placed on product benefits to the target company, and the insightful and personal customer relations between [.]

Effective Social Media Marketing Educates

Increase Sales

With social media, much of the marketing focus has shifted away from what makes basic and good marketing.  Yet having read this social media marketing post on LinkedIn Pulse , much of what the writer states is just as true for basic education based marketing. This article after just one week of publication has received 5,176 views, 626 likes, 28 comments and 202 shares.

How Social Media Influences Market Reach

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Social media probably better than any other marketing channel achieves market reach with in many cases very little capital outlay. The focus for this online social media webinar was the topic of writing as being a critical sales skills. Through social media activities, Carol Roth included me in an email where she requested my succinct thoughts on a business topic.

Social Media Analytics Guide

Fill the Funnel

A respected colleague, Trish Bertuzzi shared a quote with me many years ago that I frequently reference in my business: “A fool with a tool is still a fool!” is most ­approp­riate when applied to the use of social media tools. Quit wasting your time on Social Media activities that are not producing results. Quit using social media blindly.

6 Handy Tools to Monitor Social Media Success

Vertical Response

How’s a business supposed to cut through all that social media noise to make an impact? Many social media sites offer businesses tools to help you monitor your success – Are you taking advantage of them? Here’s a recap of the tools you can use to ensure your social media efforts are working: Instagram Business Tools. Twitter Analytics.

A Social Media Connection Is Not a Sales Lead

No More Cold Calling

Are your sales reps clueless about how social selling really works? Sales reps abuse social media to the extent that I typically delete more LinkedIn invitations than I accept. The problem: Just because someone agrees to connect on social media does not make that person a sales lead. Social Selling Isn’t About Selling. Read the rest of the article.).

4 Motivational Melodies to Help You Communicate on Social Media

Vertical Response

This 1968 hit was around long before the likes of social media , but let’s be honest – social media is the digital grapevine of our time. Drawing on the inspiration of singers like Gaye, we’ve created a musically inspired list of tips to help you communicate on social media. Here’s how to improve your social media skills: 1.

10 Corporate Social Media Myths Dispelled | Social Media Podcast.

Social Media and Sales Strategy

Social Media Speaker Shane Gibson. Social Media Topics. Social Media Boot Camp. 10 Corporate Social Media Myths Dispelled. Today’s podcast is about 10 social media myths that are commonplace in the companies and organizations that we work with at Socialized! Buy Guerrilla Social Media Marketing! Agency.

Social Media & Your Business: Choosing the Best Platform

Vertical Response

So you want to define a social media strategy for your business ? The place to start is with a full understanding of the most widely-used social platforms, their unique purpose, and whether or not your business will be able to reach its target audience. We’ll look at what differentiates these three popular networks, comparing various key metrics so you can feel confident starting your path towards social media success. There’s no shortage of social-driven platforms so spend time exploring once you’ve gotten your feet wet. Facebook.

11 Words to Avoid Using on Social Media and What to Say Instead

Vertical Response

Coming up with original or catchy wording for your social posts is important if you want to stand out in the busy social media sphere. Good alternative : Write a short description of the article to tease it and include a link. It’s short, which makes it perfect for social media. It’s a term that plagues social media. ” 2.

Social Media The New Sea of Sales Pitches

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Until recently junk mail and auto robot dial phone calls seemed to hold the top places for sales pitches, but now social media is leading the pack and is way ahead of all other types of marketing for small businesses. The discussion groups, the member’s LinkedIn update and the article postings allow salespeople three different marketing channels. LinkedIn a Prime Example.

Top 6 Social Media No-Nos to Avoid

Vertical Response

Everyone makes mistakes, but committing a major social media no-no has the potential of hindering your business’s hared-earned reputation. But, if you’re wondering about specifics, here are the top 6 social media mistakes to avoid, especially in the wake of some serious social media faux pas: 1. good rule of thumb is, “when in doubt, don’t.”

12 Images You Should Share on Social Media

Vertical Response

Posting photos to social media is one of the fastest, easiest and fun ways to promote your business as well as boost engagement with your audience. Which of these photos garners your business the most engagement on social media? This post contributed by Wendy Burt-Thomas, a full-time freelance writer with four books and thousands of published articles to her credit.

Is There a Dehumanizing Impact From Social Media?

Sales and Management Blog

Last week I wrote a post about the many emails I get from sales trainers asking me to post their articles on my blog but who, rather than recognizing that they are in a sales situation, take a completely self-centered approach to making the request.  Are we slowly losing our human-ness, at least as we’ve known it?  Is there really a dehumanizing impact to social media and communication technology? would love to see a solution, but based on the history of social media in other areas I suspect the trend will continue.  technology social media

Social Media vs. Traditional Prospecting: Which is More Effective?

The Sales Hunter

Every day I get minimally 3 – 5 emails from people proclaiming to me how effective their social media plan is for getting new customers. Along with the emails are the numerous articles on the web about how old school […]. Each one claims to know exactly why others fail and why they have a plan that works perfect. Blog Breakthrough Sales University Cold-Calling Consultative Selling Phone Sales Tips Professional Selling Skills Prospecting breakthrough sales university phone sales tips phone tips prospect prospecting selling skills

“Post and Run,” Content Marketing and Social Media

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In social media, content marketing is becoming quite common place. For example within the LinkedIn discussion groups, one can post a link to an article or a blog to attract attention and begin to build relationships.This same behavior can be replicated in other sites such as Facebook or even within blogs. Social media provides an electronic means of effective communication.

Social Media Calendar - Sample - Template | Social Media Podcast.

Social Media and Sales Strategy

Social Media Speaker Shane Gibson. Social Media Topics. Social Media Boot Camp. Social Media Calendar. There are many aspects to success in social media. Having a solid goal, knowing your core target market and of course monitoring social media conversations and your brand. Social Media Calendar. -->.

Social Media Marketing for Hotels and Resorts

Social Media and Sales Strategy

Social media use by hotels for their marketing, service and branding initiatives is growing rapidly. Social Media Tools and Networks are a significant force that is growing. It’s not a question of whether or not your customer uses social media or social networks. This should include guidance on how to deal with negativity, social events, and clients.

Got 5 Minutes? Expand Your Social Media Presence With These Quick Tips

Vertical Response

Finding time to maintain your social media presence can be difficult, but expanding it? With a little help, you can build your social media presence while juggling other responsibilities. We’ve compiled a list of five things you can do whenever you have an extra five minutes that can help you build a social following. 1) Comment on one LinkedIn group post. Otherwise, if you have an article or blog post that others in a group might benefit from, post that. Check out our article “ Building Twitter Engagement is as Easy as 1-2-3.”

3 Steps to Combining Social Media & Competitive Intelligence

Sales Benchmark Index

Using social media for competitive intelligence provides another viewpoint into competitor activity. An article written by Jenna Cheng cites the following: “Several research studies reveal the growing importance of social technologies to competitive and marketing strategy. Social media channels and news sources are great ways to monitor competition.

A Fundamental Guide to Email and Social Media Marketing for Non-Profits

Vertical Response

Fortunately, email and social media marketing are great ways to spread the word about your organization. “Email and social media marketing is easy and inexpensive,” says Jill Bastian, our Community Education and Training manager. ” To help your non-profit thrive, we’ve put together the ultimate email and social media marketing guide.

Are You Committing Content and Social Media Sabotage?

Vertical Response

The day the interview went live, I was beaming with pride for my writer pal and couldn’t wait to share his article with the rest of the world. When I finished reading the interview, I enthusiastically searched the bottom of the article for a sign of those social sharing buttons, but I couldn’t find them? didn’t share the article at all. Nothing.

Social Media Marketing for Hotels and Resorts

Social Media and Sales Strategy

Social media use by hotels for their marketing, service and branding initiatives is growing rapidly. Social Media Tools and Networks are a significant force that is growing. recent study released by AirPlus International Travel on business travelers has a also cited a significant spike in social media use and stated the following: “83 percent of respondents indicated they participate in social media sites this year, as compared to 77 percent last year. This should include guidance on how to deal with negativity, social events, and clients.

Social Media Marketing for Hotels and Resorts | Social Media.

Social Media and Sales Strategy

Social Media Speaker Shane Gibson. Social Media Topics. Social Media Boot Camp. Social Media Marketing for Hotels and Resorts. Social media use by hotels for their marketing, service and branding initiatives is growing rapidly. Social Media Tools and Networks are a significant force that is growing. Sales Articles.

Yes Social Media Works for Small Business Owners

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Yes, social media works as evidenced by my own results for the last nine years. Then I began with inbound marketing action by posting articles on directory sites such as Evan Carmichael , Ezine Articles and Sales Gravy. Had it not been for social media, I know for a fact this would not have happened. Yes social media works for small business owners.

Relationship Marketing and the Continuum of the Social Media River

Increase Sales

Relationship marketing through the various channels or rivers of social media continues to grow. The more channels you have both inbound (Social Media and the Internet) and outbound (more traditional marketing activities) the greater opportunity you have not only to attract attention, but to begin to build solid and positive relationships. comment made usually in a discussion group and sometimes somewhere else such as another social media site. Read one of my articles online usually via EzineArticles or Sun Time Post Tribune column. Shared group.

The Value Of Brands In Social Media

Jeffrey Gitomer's Sales Blog

How badly do people want to be connected with brands? I’ve been thinking a lot about the pervasiveness of brands in the social media channels. From a consumer perspective, it’s doubtful that there was ever a moment in time where they have been so inundated by brands in every nook and cranny of their media diet. Where the brands are. So, here’s the thing.

11 Social Media Trends for 2012 | Social Media Podcast and Sales.

Social Media and Sales Strategy

Social Media Speaker Shane Gibson. Social Media Topics. Social Media Boot Camp. 11 Social Media Trends for 2012. Today’s podcast is on 11 Social Media Trends for 2012. TV on everything and social on everything. Social cultures will evolve out of social use. Social CRM will move mainstream. 30 31.

To Be or Not To Be in the Local Social Media Marketing Stream

Increase Sales

Social media, we all have heard about this marketing channel, is here to stay. So the question now for we crazy busy small business owners is to be or not to be in local social media. Did you know more and more people are buying on the recommendations of others within their social media communities according to ongoing research. Read War & Peace.

Social Media Marketing: 6 tips for running a valuable LinkedIn group that attracts prospects

B2B Lead Blog

Especially on social media. With your large population, I have no idea how you keep this group so clean,” admits John Nettles, the article’s author. “I found other groups, similar in size, had six times the amount of blog spam.”. This consistent social interaction and content sharing can  position your group managers as thought leaders, adds Skotidas. So, what happened?

68% Of CEOs Have No Social Media Presence Whatsoever – What a Surprise!

Jonathan Farrington

I read a very interesting article on the excellent Loyalty 360 site yesterday. “According to a recent  report  by CEO.com, 68% of Fortune 500 CEOs have no social media presence whatsoever.  . mere 32% have at least one account on a social network. General Facebook LinkedIn Social Media Social Selling Twitter Here are some extracts ….

How to Hire the Right Social Media Manager the First Time | Social.

Social Media and Sales Strategy

Social Media Speaker Shane Gibson. Social Media Topics. Social Media Boot Camp. How to Hire the Right Social Media Manager the First Time. Hiring a social media manager, social media coordinator, chief tweeter or whatever you might call it is a challenging endeavor. Buy Guerrilla Social Media Marketing!

Social Media Assessment | Social Media Podcast and Sales.

Social Media and Sales Strategy

Social Media Speaker Shane Gibson. Social Media Topics. Social Media Boot Camp. Social Media Assessment Part 1 of 7. Today’s social media podcast is part 1 of a 7 part series on assessment. This is a process we developed working with our clients at Socialized! What best describes your social media use.

Social Media Department versus a Socialized Business? | Social.

Social Media and Sales Strategy

Social Media Speaker Shane Gibson. Social Media Topics. Social Media Boot Camp. Social Media Department versus a Socialized Business? As organizations push into the social media space many will start with a social media position, others will have a social media department within their company.

How IntraLinks Used Social Media to Generate Twice as Many Sales-ready Leads as Any Other Channel

B2B Lead Blog

Tweet Do you think social media is better for researching prospects than for attaining face-to-face meetings where deals are won and contracts are signed? In this high-tech world, social media has revealed itself to be a lead generation goldmine. The Social Sellers used LinkedIn’s search functions to target prospects by: Role. All it needed was the right strategy.

11 Social Media Tips in 140 Characters or Fewer | Social Media.

Social Media and Sales Strategy

Social Media Speaker Shane Gibson. Social Media Topics. Social Media Boot Camp. 11 Social Media Tips in 140 Characters or Fewer. tweet social media tips on a regular basis. Social Media Tip: A single tweet may not create a best friend but it’s a doorway to many new relationships. Sales Articles. bigger.

The New Rules of Engagement in Social Media | Social Media.

Social Media and Sales Strategy

Social Media Speaker Shane Gibson. Social Media Topics. Social Media Boot Camp. The New Rules of Engagement in Social Media. Darrell Ellens in Vancouver. I was very impressed with this presentation at Social Media Week in Vancouver.  I have repeated this story many times. Buy Guerrilla Social Media Marketing! Enjoy!

The Problem with Free Speech and Social Media

Igniting Sales Transformation

The problem that I have with free speech and social media is that any of us can be attacked unfairly. In the days before social media, if you wanted to air your grievance about someone else, there were ways to do it. Social media’s dark side is that there are people reacting without thinking about how their words and actions may do harm.

Social Media Isn’t So Social

Partners in Excellence

Whatever we call it:  Social Media, Social Selling, Social Networking, Social Business; to often it’s just not very Social. There’s a huge race for companies and individuals to stake out their “turf” in the electronic wastelands and cloud networks.  We are inundated with emails, texts, articles, newsletters, connection requests, horrendous prospecting attempts, mind numbing tweets all focused on one set of communications. All done at ever escalating pace and volume, all claiming to be Social. No related posts.

Thought Leadership in Social Media | Social Media Podcast and.

Social Media and Sales Strategy

Social Media Speaker Shane Gibson. Social Media Topics. Social Media Boot Camp. Thought Leadership in Social Media. talk a lot about thought leadership in social media. In fact in our Social Media Matrix Stephen Jagger and I label our 5th and highest level engagement “Thought Leadership.” Sales Articles.