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APRIL 16, 2012

Relationship marketing through the various channels or rivers of social media continues to grow. A comment made usually in a discussion group and sometimes somewhere else such as another social media site. Read one of my articles online usually via EzineArticles or Sun Time Post Tribune column. Credit www.sxc.hu.

Social Media 160

Social Media Media Marketing Face-to-face 160

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OCTOBER 14, 2015

of all U.S.businesses), content article marketing through blogs or distribution sites has become the a popular marketing tactic. For example,write an article on LinkedIn Pulse and you will attract attention and maybe even get a new sales lead. The other 80% should be promoting that article. Credit www.picjumbo.com.

Ideal Customer Profile 70

Ideal Customer Profile Marketing LinkedIn Promotion 70

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NOVEMBER 17, 2014

His opinion of social media platforms was not high and he did not even have a LinkedIn profile. What these individuals fail to realize is that social media even though a different channel is old school marketing with just a different twist. Isn’t that what social media does? Credit: Gratisography.

Social Media 162

Social Media Ideal Customer Profile Marketing Face-to-face 162

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JULY 14, 2014

If we understand marketing is to attract attention (better yet positive awareness) and to begin to build relationships (consideration), then we can appreciate social media is a new channel or channels to attract attention and build those relationships. If you want to increase sales, then: Develop your social media channels.

Social Selling 159

Social Selling Social Media Marketing Advertising 159

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DECEMBER 16, 2014

This morning I just read another article about the future of sales training in which they quoted the publisher of Selling Power that by 2020: “80% of all B2B transactions will be automated” “11 million lost jobs in sales” I always find these statistics interesting in that 97.7% Social Media. Source: U.S.

Training 141

Training Social Media Ideal Customer Profile Small Business 141

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JULY 17, 2014

Earlier this week in speaking with Karin Bellatoni , she made a great observation about leadership and many of the experts on social media. What prompted this comment was a discussion about leadership because of an article I had just submitted for NBiz , a business journal for the Houston, Dallas and San Antonio markets.

Social Media 160

Social Media Journal LinkedIn Media 160

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SEPTEMBER 15, 2014

Now with the various social media channels there is a return to marketing etiquette that even has influenced traditional marketing. For example, social media is not just broadcasting one’s message (one way engagement), but becoming engaged (two-way engagement). Liking a social media post.

Social Media 139

Social Media Marketing Media Cold Calling 139

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JULY 7, 2014

Social media has especially leveled the SMB market place. Knowledge of where your prospects are respective to social media such as LinkedIn. An integrated marketing plan uniting inbound (social media) with traditional outbound activities. Deep pockets are no longer required to market a business.

Ideal Customer Profile 186

Ideal Customer Profile Outsourcing Services Opportunity Marketing 186

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JULY 19, 2013

Having engaged in content marketing since April of 2005 when I placed my first articles over at Ezine Articles , I have found this type of marketing far easier for me and far more beneficial respective to being able to increase sales. Billion will be spent on content marketing, video marketing and social media in 2013.

Leads 158

Leads Marketing Qualified Lead Social Media Inbound 158

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NOVEMBER 19, 2012

Social media has created a new aspect within small business called social selling. Even though some small business coaches, social media coaches and small business consultants who are promoting this new aspect presume that all sales are social, this presumption is almost negated when reading their articles, blogs or books.

Social Selling 139

Social Selling Social Media Small Business Small Business 139

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MAY 19, 2014

25% who use social media access or 22% who us third party articles. ” Meeting the brand expectations held by your customers or prospects is essential for your brand to stay relevant, to stay with the flow and not be left behind in the marketing mayhem delivered through social media. Share on Facebook.

Social Media 130

Social Media Channels Media Facebook 130

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OCTOBER 6, 2014

Social media has provided very affordable better marketing channels for you to reach out from the comfort of your office. Yet with all these attracting opportunities from social media to business to business networking is more marketing what your small business really needs? These articles are: Not well written.

Marketing 151

Marketing Small Business Small Business Ideal Customer Profile 151

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MAY 30, 2014

Social media has exploded the marketing possibilities for any small business. A softer approach would be to find a third party article and ask a question or to pose a real problem you as a small business person have experienced. small business ideal customer LinkedIn Marketing sales leads snakk business social media'

Small Business 137

Small Business Small Business Social Media Marketing 137

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DECEMBER 19, 2012

With it appears so many people are on the “social bandwagon,” there is now a rush to connect everything to social media. For those selling all of this “social media” stuff, it is more about their egos than the truth. The article made some valid points.

Social Media 134

Social Media Webinar Metrics Small Business Small Business 134

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JANUARY 21, 2016

For the last 11 years I have using social media as a marketing channel. My first efforts in 2005 began with one article directory site, Ezine Articles. 2012 – Most Influential Dame in Social Media for Indiana. This particular marketing channel does take time and is not the quick fix to increase sales.

Social Media 70

Social Media Marketing Ideal Customer Profile Journal 70

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JUNE 14, 2013

Social media allows you to quickly identify that record title by those always promoting their blogs or articles in discussion groups or always posting about their solutions. Earlier today I posted about how social media works and presented my own personal examples. When they speak, the other person truly listens.

Social Media 129

Social Media Media Small Business Small Business 129

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DECEMBER 16, 2016

Social media is one of the primary reasons for the increase in sales pitches. All these usually free social media channels now have conditioned sales leads to be very wary of any inbound marketing messages. Credit www.pixabay.com. The goal of marketing is to create awareness and begin to build a relationship.

Social Media 70

Social Media Education Influencer LinkedIn 70

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DECEMBER 14, 2016

Social media is a marketing platform used by many especially those selling real estate. Second, many firms actually have identified more than one marketing platform within their overall strategic plan because of the rise of social media. Third the social media marketing channel that is being missed or ignored is LinkedIn.

Real Estate 70

Real Estate Webinar Metrics Ideal Customer Profile Social Media 70

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FEBRUARY 20, 2013

A while ago I wrote an article, 7 Top Tips to Car Salesman’s or Saleswoman’s Success , for salespeople who sell cars. When those who sell cars for a living read this article, they may click on a link and receive the opportunity to be added to one of my lists.

Prospecting 129

Prospecting Social Media Webinar Metrics Facebook 129

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DECEMBER 26, 2014

Yesterday I received a LinkedIn invite from a second degree connection who said she was a social media and online business consultant. Unfortunately the challenge for many small businesses is they hire marketing and advertising firms or social media consultants who take their money and provide little to nothing results.

Small Business 148

Small Business Small Business Ideal Customer Profile Social Media 148

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JUNE 13, 2017

A LinkedIn post by Tibor Shanto entitled Brother Can You Spare a Sale made a connection with me regarding all the unsolicited requests I receive to submit articles for this blog. Possibly a better narketing strategy is to build your own community of like minded people who will share your blog on their various social media sites.

Real Estate 141

Real Estate Social Media LinkedIn Twitter 141

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FEBRUARY 22, 2016

LinkedIn is the go to social media site for B2B sales. For the last several months I have been auditing LinkedIn Pulse articles written by two different groups of colleagues where we share a direct connection outside of LinkedIn. Writing articles on LinkedIn Pulse is only one part of the marketing process in this 2.0

LinkedIn 70

LinkedIn Social Media Loyalty Call-back 70

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MAY 19, 2012

Yet very little time is invested on updating social media profiles, professional development and even more importantly reflection. Posting on Facebook time line or other social media sites with relevant information such as current articles to local community events. Yes I know we are all crazy busy.

How To 166

How To Ideal Customer Profile Social Media Small Business 166

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JUNE 9, 2017

Yesterday after accepting a second degree connection, I received a message to read his article and get on the pre-order list for his book. He then said “The article is free.” Unfortunately social media has only worsened the problem of bad marketing. Not the best use of LinkedIn.

LinkedIn 100

LinkedIn Marketing Face-to-face Sales Qualified Lead 100

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OCTOBER 12, 2014

Read the majority of social media posts and many are blatant self promotions from “read my blog” to “buy my solution.” I am particularly honored by this award because of all the articles I have written have focused on small business. As of this posting I am 3 articles away from my 400th column.

Small Business 139

Small Business Small Business Journal Networking 139

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FEBRUARY 8, 2012

Take the thrilling wonderland of social media marketing, for example. By contrast, publishing content and distributing it through press release distribution sites, YouTube and social media marketing initiatives is kind of like being a flower full of pollen in a field of bees. Other days it’s like swimming through mud.

Social Media 107

Social Media Marketing Referrals ROI 107

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JANUARY 29, 2013

This includes participation in groups and may also include a direct mail postcard or sending an article. If you, as a business professional, are using LinkedIn, establishing your own internal processes to manage this social media behemoth is critical. No filing is done until the designated process is completed.

LinkedIn 130

LinkedIn Leads Marketing Qualified Lead Top of Funnel 130

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MARCH 9, 2015

With all the types of marketing channels available from paid advertising to social media posts such as content marketing to referrals, chaos can quickly take over. Marketing Channel of Social Media Posting Through Content Marketing. Publish article. Use Bitly or some other shortner for tracking article].

Marketing 70

Marketing Small Business Small Business Referrals 70

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OCTOBER 22, 2012

Pick up almost any newspaper and there will be probably at least one blurb if not a full blown article on business ethics, integrity or trust. An article recently discussed the confusion between the words trust and integrity. In her article, the one word that caught my eye was “expectations” specific to being trustworthy.

Face-to-face 151

Face-to-face Social Media Webinar Metrics Referrals 151

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AUGUST 25, 2014

Sure, literally no one can smell your attracting efforts via the various social media channels. For example in this LinkedIn article, The Madness of Fads in Sales and Leadership , I noted how the current fad of the Ice Bucket challenge may cause some long term harm. Thanks to Brain Rules for that tidbit.).

Marketing 157

Marketing Infusion Social Media Google 157

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DECEMBER 22, 2015

Over on LinkedIn Pulse from my ongoing research and the research of others, longer articles receive more views, likes, comments and shares than short articles. This is why social media and mobile marketing continue to gain traction while traditional marketing channels continue to lose audiences.

Relationals 70

Relationals Marketing Social Media Facebook 70

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JUNE 5, 2014

Believe it or not, a recent article stated “The era of personal learning is upon us.” Articles like this one fail to capture the real changes in learning and development because the authors are more intent on creating a buzz, even a false one. ” All I could do was think, really, you have got to be kidding.

Social Media 126

Social Media Webinar Metrics Intent Small Business 126

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MARCH 4, 2015

There are numerous definitions for social selling. One of the more concise ones is offered by Hubspot : “Salespeople use social media to interact directly with their prospects. ” The words in bold and in red (my editing) reveal that social selling is really social marketing.

Social Selling 70

Social Selling Sales Qualified Lead Social Media Small Business 70

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DECEMBER 1, 2014

For me the best magic spell has been article writing or what is also known as content marketing. This past week because of one article I earned one new executive coaching client. I have also increased potential sales leads through one social media channel. Yes your small business life would indeed be much easier.

Marketing 131

Marketing Small Business Small Business Sales Qualified Lead 131

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JUNE 11, 2013

The name was not familiar to me so I confirmed we were not connected on LinkedIn or through some other social media platforms such as Twitter. Additionally I learned this expert only had a few articles over at Ezine Articles. Yesterday I received an unsolicited email from a so called marketing expert.

Marketing 127

Marketing Social Media Twitter Small Business 127

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FEBRUARY 16, 2012

” I cannot count the number of times I have shared this sales observation with clients and even on some of my social media postings. There was a posting about Pinterest, a new social media site that has been getting a lot of press and play the last few months. “Selling on value, not price, will increase sales.”

Lead Rank 120

Lead Rank Lead Scoring Social Media eBook 120

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DECEMBER 23, 2011

Social media through groups such as Facebook to blogs to article marketing expands your marketing influence. I am awaiting Tibor’s article. I met Tibor through another website where I contribute articles – Sales Blogger Union. The challenge is to think differently, to get our of your own way.

Influencer 114

Influencer Marketing Social Media Facebook 114