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Explaining Customer Loyalty and IIoT Customer Retention

Babette Ten Haken

Explaining customer loyalty and customer retention for the IIoT ecosystem seems like comparing apples and oranges. Should we even be explaining customer loyalty programs in the context of the software vendors and capital equipment suppliers serving the industrial Internet of Things (IIoT) ecosystem? Can traditional customer loyalty models serve IIoT environments?

PowerViews with Dan Waldschmidt: Changing the Conversation

Pointclear

With his team at Waldschmidt Partners, Dan uses his EDGY Strategy to help sales teams exceed their goals. However, Henry Ford declared bankruptcy five times before redefining the automotive business and, along the way, modern manufacturing. Dan calls giving out bonuses during sales cycles “tactical stuff.” Think about trying something ten thousand times,” Dan says. Processes.

The Exploited and Expensive Myths of Motivation – Friday’s Editorial

Increase Sales

Experts, gurus and consultants speak, write, train and educate all about how companies and those in leadership positions must motivate their employees from the dock worker to the customer service representative to the sales person to any other employee. In the book Change or Die , the author shared a story about an automotive plant in California.  Credit www.flickr.com.

How To Use Specialization To Differentiate Your Business

Ian Brodie

Today’s video is the first in a short series on how to differentiate your business – specially tailored for service businesses. Second thing is that when you’re a service business in particular, differentiation on paper is easy. But in service businesses, clients judge your differentiation, not just by what you say about yourself, but about how you act.

Experiencing What Our Customers Experience

Partners in Excellence

Too often, there’s a huge disconnect between our organizations and our customers.  Our customers and prospects are frustrated with us and we don’t understand the frustration.  We design our engagement processes, our support systems, our communications.  We create what we hope to be a great Customer Experience.  Yet the customer actually experiences something else.