Understanding the Sales Force

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Has Buying Changed and Has B2B Selling Adapted?

Understanding the Sales Force

My articles begin with analogies so we'll start by asking, has baseball changed?

B2B 296
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What B2B Companies Must Learn from 10 Reasons Why Amazon is Destroying Retailers

Understanding the Sales Force

I'm going to share my 10 reasons why this is happening and you might be very surprised with my conclusion at the end of the article where I provide an important warning for B2B Sellers. And you may think it's simply more convenient to order from your laptop or mobile device but that might not be the case either.

Retail 180
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The Difference Between CyberThieves, Hackers and Most Salespeople

Understanding the Sales Force

Salespeople have never had GREAT reputations, and from among the tens of thousands of B2B salespeople I have met, worked with or evaluated during the past 35 years, if they were guilty of anything, it would be for trying to overcompensate for that undeserved reputation.

Insurance 324
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Resistant Salespeople Can Prevent Consistent, Strong Sales Results

Understanding the Sales Force

” Those comments are not close to accurate, as the evaluations were designed for B2B sales where most complex B2B sales have long sales cycles. The questions which, according to some veteran salespeople, “don’t fit” shows how little THEY know about selling.

Hiring 156
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Three Recent Hurricanes Show the Path to More Effective Selling

Understanding the Sales Force

Similar to the 2023 hurricanes, B2B salespeople take one of five paths: They reach out directly to the Decision Maker They settle for someone who reports directly to the Decision Maker They settle for someone who has influence over the Decision Maker They call on Procurement They call on a business user.

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How to Achieve Greater Sales & Sales Leadership Success

Understanding the Sales Force

5 Ways to Build (and Lose) Credibility in Your Sales Emails Why is it Important to Align Your GTM Team?

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Top 10 Problems with Channel Sales - Don't be Held Hostage

Understanding the Sales Force

Understanding the Sales Force by Dave Kurlan When most sales bloggers write about selling, we almost always discuss direct B2B sales. This is more like traditional B2B sales. Ignored in all of these articles are those clients and companies that sell through channels. Channel sales is quite different.

Channels 224