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B2B strategy, B2C results

Sales and Marketing

Teaser: When marketers evolve their tactics and view digital media as a unique marketing function, they start to realize the cross-functional power it can have, its ability to independently impact the brand and the bottom line, and its capacity to deliver B2C results for B2B marketers. Issue Date: 2014-06-23. Author: George Pfeiffer. read more

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A B2C Buying Trend That Will Impact B2B

Sales Benchmark Index

Amazon, the king of B2C is invading B2B. The world’s #1 B2C e-commerce site is crossing over to B2B. Now AmazonSupply.com is focused on threatening traditional B2B distribution channels. Think it’s impossible for Amazon to make a robust B2B play? The B2C powerhouse is changing the future. If you don’t innovate, B2C may eat your lunch.

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Forget B2C or B2B—Focus on H2H Instead

No More Cold Calling

Buyers don’t really care whether we’re B2C or B2B, nor do they understand or care about all the complex jargon we use to describe our markets and products. Bryan Kramer explains the significance is his Social Media Today article—“ There Is No More B2B or B2C: There Is Only H2H (Human to Human).”. Your business might be complicated, but your customer isn’t. People do.

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25 Effective B2B, B2C and Non-Profit Email Sign up Forms

Vertical Response

Ready to see some real-life examples from B2B, B2C and non-profits? B2C Examples. B2B Examples. The post 25 Effective B2B, B2C and Non-Profit Email Sign up Forms appeared first on VR Marketing Blog. Email sign up forms (aka web forms or opt-in forms) are one of the most powerful tools you can use to continually grow your email list with engaged subscribers.

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3 Ways B2B is Different from B2C

The Sales Blog

3 Ways B2B is Different from B2C is a post from: The Sales Blog | S. Sometimes if it’s a major B2C sale, there may be multiple decision-makers. The biggest difference is probably the fact that a B2B sale is much more strategic. Anthony Iannarino. Business-to-business sales are different from business-to-consumer sales. That’s a pretty simple difference.

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Digital Marketing: B2B marketers can get fresh, new ideas from B2C

B2B Lead Blog

Consider the words of Shawn Burns , Global Vice President of Digital Marketing, SAP: “The B2B space has the same opportunities as the B2C space when it comes to digital marketing. What she has learned in the process reflects Burns’ observation: B2C digital marketing techniques she and her team discovered during their off hours work very well in B2B.

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Not B2C or B2B, But B2I (Business to Individual)

Sales and Marketing

Issue Date: 2013-09-03. Author: Michael Ni. Teaser: While the concept of one-to-one sales is not new, the change in buyer behavior to expect self-service discovery, engagement and buying combined with the power of automation and data analysis is. Vendors can now take advantage of that technology to deliver on the promise of personalization on a mass scale. read more

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Are Buyers Always Rational?

The Sales Hunter

Blog Consultative Selling Customer Service Professional Selling Skills B2B b2c closes closing closing a sale emotion prospecting sales selling skillsRegardless of what you sell and the process with which you sell it, there will always be buyers who will not base their buying decision on rational logic. I’ll even go as far to say there is no such thing as a 100% rational buyer.

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What Separates Elite B2B Companies From the Great Pretenders

The Sales Insider

But here’s the crazy thing about culture: what works wonders in B2C (business-to-consumer) doesn’t necessarily translate into runaway success in B2B (business-to-business). When you’re building a B2B company, you must create — and aggressively nurture — [.]. Inside Sales Culture B2B sales customer experience inside sales culture At least not in the beginning.

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B2B sales – is more better?

Sales Training Connection

But the study was about B2C sales. Because of the type of sale and the buyers, the study construct does raise some flags about its applicability to B2B selling. In reality that idea is a good example of a myth.  A myth that is still being repeated time and time again even in B2B sales.  How many reasons should you share with the customer to purchase your product?

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Webinar Replay: Tips for Using Social Media in B2B Marketing

Salesfusion

Did you miss our #InsightfulMarketer webinar with Oktopost on tips for using social media in B2B marketing? Daniel Kushner, CEO of Oktopost, shared some great insights around social media in the world of B2B marketing and best practices for successfully generating leads through social efforts. B2B Social vs. B2C Social. How many posts per day is ideal for B2B?

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B2B and B2C are Dead, Long Live B2i

Software Business Blog

Just a few years ago, the B2B and B2C software purchasing processes were … different. Instead, they must move beyond traditional B2B or B2C sales by embracing a new approach that focuses on the individual. New technologies are changing how we develop and deliver software, making these processes more agile and responsive. But what about buying? What B2i really means.

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Personalize B2B Mobile Site to Grow Revenues

Score More Sales

We have run into many B2B websites lately that do not work well on mobile devices. There are still some things that differentiate a B2B (business-to-business) transaction from B2C (business to consumer). B2C has been much more adopted and understood – we are learning more about B2B and know at least this: Buyers need a level of trust before buying.

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Social Media Is a Marketing Tool Not Just for B2C – But Also for B2B By Debbie Laskey, MBA

Increase Sales

Marketing B2B business to consumer Debbie Laskey marketing tool social media social media channels Twotter stream In today’s era of instant communications, social media has been both a positive and a negative element of most companies’ marketing outreach. But what happens when a business has a problem? What does the business do? Recently, an app on my iPhone stopped working.

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5 Ways to Use LinkedIn for B2B Marketing

Vertical Response

While Facebook and Twitter dominate the B2C space, LinkedIn is the site where B2B marketers go to find clients and make connections. According to a study by WebMarketing123 , LinkedIn is the most effective platform for lead generation and sales for B2B marketers. To help you maximize your efforts, here are five ways you can use LinkedIn for your B2B marketing needs. 1.

Engaging the B2B Customer

The 1to1 Media Blog

A few years ago while attending Dreamforce, I had a few meetings with executives from marketing automation companies who shared different approaches to engaging with B2B customers and prospects. Given the amount of emphasis that''s placed on using data and automation to engage with B2C customers across the industry, I was instantly intrigued by the possibilities for B2B organizations. These included tools aimed at gathering and acting on social information that might generated by a target customer or an active account (e.g. b2bsalesandmarketingpredictions salesstrategies

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Making Big Data Work for B2B Sales

Sales and Marketing

Teaser: B2B sales will always demand a certain level of art and emotional intelligence. The same can be said for B2C sales. But it is possible to take the guess work out of B2B sales. B2B sales will always demand a certain level of art and emotional intelligence. The same can be said for B2C sales. But it is possible to take the guess work out of B2B sales.

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B2B vs. B2C: What Does It Really Mean?

B2B Lead Blog

Tweet I’ve been having an identity crisis of sorts lately. I’ve spent my career working in B2B. This blog and the LinkedIn group to which it’s connected are all about B2B lead generation. Problem is, I don’t know if B2B is an accurate acronym anymore. B2B and B2C both have a common ground: relationships. Read more in her recent Revenue Journal blog. Do you agree?

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Don't let B2C headlines change your B2B strategy

Buyer Zone's Lead Generation Blog

Read a terrific piece today by Chuck Richard at Outsell that should be a warning to B2B companies of all kinds: Mind the Trap: Consumer Does Not Equal B2B. The Outsell article is focused on media executives, but the lessons apply equally to B2B marketing and sales teams. The big verticals - education and loans - are consumer-focused, and the concept was popularized by B2C names like LendingTree. Don't let B2C messages throw you off your B2B game. Lead generation basics b2b b2c leadgennews outsell socialmediaEmphasis added.].

Should You Use Pinterest for B2B Marketing? Yes or No in 5 Minutes

Sales Benchmark Index

Pinterest , Not Just B2C. B2C companies leveraging Pinterest have experienced tremendous success driving revenue. This is where blog articles and ebooks are gaining traction in b2b marketing. This is an opportunity for B2b to demonstrate expertise and credibility in any given area. Taking Action – Leveraging Pinterest for B2B. Top B2B tips to get you started.

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B2C Sales Tactics Can Work Great in B2B Sales Situations

The Sales Hunter

Timing, emotion and personality still play a big role in B2B selling situations, yet too many salespeople leave them out. As I work with B2B salespeople and ask them these questions, it’s amazing how few really know the best time to contact a person. Emotion and personality do have a huge place in B2B sales for one key reason.  If you want to be successful in the B2B arena, don’t doubt for a minute the importance of time, emotion and personality. Time, emotion and personality still play a big role. . It’s more than that.  What day of the week?

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Inbound Marketing: How a B2B company used a content marketing strategy to improve customer experience

B2B Lead Blog

Tweet Inbound marketing is typically a term reserved for B2C companies striving to draw customers in with flashy social media campaigns, witty tweets and beautiful infographics. Starting off, attracting the right people and the speaking to the right audience is essential in a B2B inbound marketing campaign. Inbound Marketing B2B content marketing customers inbound marketing

Are Your B2B Communications Boring?

Vertical Response

” It’s not something we want to admit, but a lot of us in the B2B world feel like we can’t help it because we’ve been told that B2B companies aren’t fun and can’t use humor (which I disagree with wholeheartedly). Should B2B be more like B2C? How do you plan to spice up your B2B communications, or do you already? “Boring.”

Customer Experience Design Lessons From B2C & B2B Award Winners

The 1to1 Media Blog

B2C financial services provider Ally Bank and B2B professional services firm PwC Australia took home top honors in the design category of Forrester''s first annual Outside In Awards. In our recent report, Amelia Sizemore and I describe how--despite vastly different business models and target customers -- Ally and PwC followed strikingly similar approaches: human-centered design processes that involved a collaborative kickoff stage, extensive research, contributions from customers and multiple parts of the business, and numerous iterations of prototyping and testing.

How Your Positive Attitude Can Win You Sales

Pipeliner

If you have been selling for a while, either as B2B or B2C, this […]. Have you ever been in a situation where everything about your product and sales process seemed so right; product quality, pricing, sales presentation, buying audience, and suitability of the product to soothe buyer’s pain points and yet deals are not closed? Tips and Tricks customer-centric sales process

Mobile Marketing: What 4 top B2B companies can teach us about mobile

B2B Lead Blog

Well, it is already happening in the B2C world, according to a recent study from Millennial Media and comScore. It won’t be too long before it starts happening in the B2B world. Knowing this, I thought it would be interesting to see how some top B2B companies are using mobile sites to influence business. Now, let’s take a deeper look at the mobile offerings.

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The Importance of Branding in Today's B2B Customer Acquisition

Sales Benchmark Index

As B2B CMO’s work to transition their teams to lead generation there is a danger of abandoning brand stewardship. The purpose of this blog article is to highlight the importance of branding for B2B customer acquisition. The B2B goal was to compel dentists to provide Colgate samples (vs. Crest) and recommend Colgate to B2C consumers. The B2B program was ramped out to provide a competitive advantage. There’s intense pressure to show a return. Branding metrics, even when quantified with reliable data can be looked upon with reservation. Branding is Business.

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Email Deliverability: Is Gmail’s tabbed inbox a B2B challenge?

B2B Lead Blog

While Gmail’s tabbed inbox has incited its fair share of panic in the marketing world since its rollout a few months ago, does it prove to be something you should be concerned about as a B2B marketer? After all, Gmail is typically consumer-focused, presenting these tabs as more of a B2C hurdle. This, of course, presents another opportunity for you as a B2B marketer.

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B2B Mobile Marketing: 3 ideas on where to spend your next mobile budget

B2B Lead Blog

Although this media consumption is centered on B2C consumers, it’s worth keeping watch for two key reasons: The lines between B2C and B2B are growing more blurry (and debated) as B2I grows in relevance. More than half (52%) of B2B marketers consider mobile marketing very important to influence their company growth in the next three years. The occasional text. Spend #1.

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10 Steps to a Successful Negotiation

The Sales Hunter

Based on the feedback I’ve received from numerous people and the success they’ve had in both B2B and B2C, the list definitely works!   Below is my quick checklist you or anyone else can use to negotiate successfully. I’ve shared this same list with thousands of salespeople over the years. Does it work? Here […].

Ask for the Sale the Right Way, Okay?

The Sales Hunter

First approach is the one I like best for B2C. Second approach is for B2B, where my preferred style […]. First off, let’s drop the mindset of “asking” for the sale. Mentally, I feel this sets us up for failure. In my mind, I’m going to take one of two approaches. Invite” the customer buy.

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31+ Flavors of CRM – Got B2C Sales CRM?

Leads360

There are so many flavors of CRM from social CRM, sales CRM, call-centric CRM, lead management CRM, marketing CRM and the list goes on and on, tailored by vertical, B2C, B2B, and more. Some systems are focused on doing one thing very well and for Leads360 that one thing is a B2C sales. B2B vs. B2C CRM. So what are the differences in the B2B and B2C sale.

2013 Year in Review: Top 6 focus areas for B2B marketers this year

B2B Lead Blog

Tweet As the holiday season quickly approaches an end, and marketers prepare to make 2014 their best year yet, we pulled together the top blog posts on the B2B Lead Roundtable Blog to share the most popular topics, chosen by marketers just like you. In 2012, the top focus for B2B marketers was understanding and leveraging social media. Read on for five more areas of focus that were top of mind in the B2B realm in 2013. This  post was the most tweeted B2B Lead Roundtable Blog post in 2013 with, at the time of this writing, 199 shares. Topic #1. Topic #2. Topic #3.

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11 Tips to Build an Effective Customer Relationship

The Sales Hunter

This applies whether it be B2B or B2C. Many times the sale is won or lost based on the ability of you, the salesperson, to develop an effective relationship. Having an effective relationship with the customer can go a long ways to closing the sale and, more importantly, to closing sale after sale through an […].

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Applying Proven B2C Marketing Techniques to B2B Sales and Marketing Processes

Sales and Marketing

Teaser: When it comes to adopting such successful B2C marketing techniques within the B2B space, the time is now. When it comes to adopting such successful B2C marketing techniques within the B2B space, the time is now. Issue Date: 2013-01-13. Author: Jim Swift. read more

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Sustainable Sales Success – Tip 05 – The Educated Buyer

Increase Sales

recent survey by Corporate Executive Board suggests 57% of the B2B buying decision is made before ever contacting the seller.  This presumption of ignorance is a key barrier by both B2B and B2C salespeople seeking sustainable sales success. Sustainable sales success tips are all through the Internet.  Let me explain. Real Life Sales Experience. Share on Facebook.

Good Reads for B2B Marketing - 8 Changes that Will Improve Your Marketing

Pointclear

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. B2B Buyers: Traits by Generation [Infographic]. B2B Marketers Benefit from Customer Reviews. B2B buyers look for unbiased confirmation about products or services before buying, just like B2C buyers do. Via MarketingProfs. Via HubSpot.

The Simplicity of Marketing In 115 Words

Increase Sales

To take one of these 3 actions: (1) Ask for a one on one meeting (B2B); (2) Walk through your brick and mortar store (B2C); (3) Visit your website or Internet store (B2B or B2C). Marketing is the first phase of sales process. It’s purpose is two fold: Attraction. Build a relationship. The goal of marketing is also two fold. Make a friend. Makes selling effortless.

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How Social a Social Customer Are You? - Think customers: The.

The 1to1 Media Blog

When it comes to considered purchases it seems that everyone--B2B and B2C buyers alike--wants a second opinion. When it comes to considered B2C purchases, the items respondents are most likely to ask for a recommendation via social are electronics/technology like computers, TVs, or apps (77 percent), entertainment like movies or restaurants (62 percent), and travel (54 percent). When it comes to considered purchases it seems that everyone--B2B and B2C buyers alike--wants a second opinion. 1to1 Magazine. Issues. Weekly Digest. Meet the Editors. 1to1 Awards.

Transparency and Trust in B2B

The 1to1 Media Blog

The information that consumers share about companies and that companies reveal about themselves is presenting new opportunities for B2C companies to build and maintain, or rebuild, customer trust--or to lose it in the blink of an eye in one gigantic, public flameout. Customer Strategy Social Media Voice of the Customer b2b customertrust retail socialmedia trustabilitySocial has brought transparency to consumers never before possible. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog.

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