DiscoverOrg Sales
JANUARY 15, 2019
Are there differences selling to men and women in a B2B sales process? But that’s the B2C space,” you might be thinking. “In In B2B sales, isn’t it all the same? Martin , DiscoverOrg surveyed 350+ B2B buyers, and we put this question to the test: Are there differences selling B2B solutions to women and men?
DiscoverOrg Sales
DECEMBER 20, 2017
.” To me, these expectations echo the hype surrounding the possibilities of what AI can do … rather than the reality of what B2B AI is actually capable of today. The B2B business community is only just now entering the “Early Adopters” period. What are the capabilities for marketing and sales intelligence?
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DiscoverOrg Sales
APRIL 17, 2019
The same is true for your B2B buyers. As a B2B seller, if you can get your message out and drive awareness of your brand, you can get ahead of these preconceived notions by tapping into this phase of the buyer’s journey. Decisions aren’t made in a vacuum – not usually in B2C, and definitely not in B2B.
DiscoverOrg Sales
MARCH 29, 2018
There’s a lot of confusion and anxiety surrounding the upcoming General Data Protection Regulations (GDPR), which goes into effect May 25, 2018, l eaving a lot of people wondering how it impacts them as a B2B marketer. In other words, we think you are not limited to “opt in” contact data for B2B marketing under the GDPR.
DiscoverOrg Sales
AUGUST 28, 2018
Traditionally, we think of B2C subject lines about deals expiring at midnight or BOGO specials today only! The same principle applies for B2B email subject lines, with a professional twist. The post 2018 B2B Email subject lines: What’s Hot, What’s Not appeared first on DiscoverOrg. FOMO is real.
DiscoverOrg Sales
SEPTEMBER 27, 2018
About a year ago, I wrote a piece about how B2B sales and marketing is “stuck in a cage.” The article covered how B2B can learn a lot from the emotive characteristics of B2C marketing tactics. Remember B2P? That is, the language which permeates this landscape lends itself to a safe, risk-averse tone.
DiscoverOrg Sales
JULY 11, 2017
In which departments are B2B buyers more likely to give upstart products a chance? Which selling style do B2B buyers prefer? Ecommerce and brick-and-mortar stores spend millions of dollars influencing B2C buying behavior: indirect lighting, relaxing music, mirrors, and a host of other factors all affect a customer’s purchase decision.
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