Increase Sales

AUGUST 29, 2016

Staying focused and energized in the B2B and B2C marketplaces is an ongoing challenge. Make phone calls to sales leads, leave voice mails and send emails. Do not receive returned calls, do not receive new calls and do not receive returned emails.

Top of Funnel 86

Top of Funnel B2C Funnel Facebook 86

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FEBRUARY 23, 2013

Asked back for that coveted face to face meeting (B2B) or to have the person walk through your doors (B2C or B2R). The goal of marketing is also two-fold: Make a friend (new sales lead, center of influence or strategic partner). False Belief #2 – Marketing is a cost.

Prospecting 145

Prospecting Advertising Advertising Face-to-face 145

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FEBRUARY 5, 2018

The rise of customer retention is probably why sales enablement has become so critical to many B2C and B2B organizations. They may leave the 20 th century model of customer satisfaction and embrace the 21 st century paradigm of customer loyalty as the other critical measurement to business success. Average client value.

Opportunity 86

Opportunity Loyalty Retention B2C 86

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JULY 29, 2016

This is true for both B2C and B2b sales leads. With additional research from the Corporate Executive Board suggesting 57% of the B2B buying decision is made before talking to any salesperson confirms how the sales funnel has evolved. Today’s buyer is more educated and more self directed in his or her solution research.

Top of Funnel 70

Top of Funnel Funnel Transportation Education 70

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MAY 10, 2016

Even though LinkedIn is for B2B professionals, it is also a good platform for B2C. B2B professionals who actively use this site will automatically check other professionals they meet or are exposed to as in my case with this realtor.

LinkedIn 70

LinkedIn Competition Social Media Hiring 70

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FEBRUARY 21, 2017

How many times do those in B2B or even B2C industries fail to understand customer service is sales. A new report just released by Astound Commerce through secret shoppers recognized seven retailers who excel in customer service through: Must have website. Visibility. Overall customer service. Speed of delivery. Efficiency of checkout.

Customer Service 78

Customer Service Customer Hiring Licensing 78

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JULY 9, 2012

Be asked back for that first appointment in B2B or to have the potential customer walk through the doors B2C. Maybe it is time to once again remember the purpose of marketing is to: Attract attention (positive is still better than negative). Begin to build a relationship. Successful efforts achieve the following results: Make a friend.

Social Media 144

Social Media Media Small Business Small Business 144

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SEPTEMBER 17, 2016

Today’s decision makers in the B2B industries and even now extending into the B2C markets are becoming far better educated buyers. This change in education is starting to sprout the opportunity by decision makers to ask more sales sucker questions. Credit www.gratisography.com.

Education 70

Education Buyer Decision Maker Real Estate 70

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SEPTEMBER 7, 2016

For example, sales research continues to affirm that today’s B2B buyers are far more educated. Even with the B2C buyers, they are looking to the Internet for reviews from hotels to restaurants to even healthcare professionals. Business models must change and this demands a change in the overall sales presentation.

Real Estate 70

Real Estate Hotels Lead Rank Commission 70

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JUNE 12, 2017

Possibly this rush to sell can be directly traced back to some of the questionable sales training as well as prospecting training within the B2B and even B2C marketplace. Developing trust is also time dependent. No all you will do is annoy potential sales leads and centers of influence.

Social Media 78

Social Media B2C ACT Influencer 78

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FEBRUARY 14, 2014

This is true whether your business to commercial (B2C) or business to business (B2B). Why are people (potential customers or sales prospects) truly surprised when a real human being answers their phone calls? Nothing will replace the H2H small business advantage. People buy from people they know and trust.

Small Business 115

Small Business Small Business Social Media Social Selling 115

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JULY 16, 2016

A recent survey by Corporate Executive Board suggests 57% of the B2B buying decision is made before ever contacting the seller. This presumption of ignorance is a key barrier by both B2B and B2C salespeople seeking sustainable sales success.

Education 70

Education Buyer Real Estate B2C 70

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DECEMBER 5, 2016

We all know selling in the B2B marketplace and sometimes in the B2C marketplace takes more than one call. Wouldn’t it be great that with one sales call the customer would buy and become a loyal customer for life? So if we as salespeople know that then why do so many in sales stop at one, two or even three sales calls?

B2C 70

B2C Follow-up Retention CRM 70

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DECEMBER 15, 2016

How many times in the B2B or B2C marketplace we hear this word “help?” Even back then we had an emotional reaction because it removed our ability to make a choice as discussed within the Theory of Self-Determination. There are other words that may not be judgmental, but are so overused people are impervious to them.

Conversion 70

Conversion B2C Face-to-face Sales Coaching 70

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OCTOBER 24, 2011

Simple answer is that is because where the consumers, customers or clients are regardless if your solutions are for Business to Consumer (B2C) or Business to Business (B2B). Why the rush to social media?

Social Media 153

Social Media Marketing B2C Media 153

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SEPTEMBER 28, 2016

Sales Coaching Tip: Most sales professionals in B2B along with many in B2C are on LinkedIn. Second, before I responded I did my research and learned she was not even on LinkedIn. Most of the realtors who had contacted me in the past were either not on LinkedIn or not active. Listing the house is the priority not selling the house.

Real Estate 70

Real Estate Direct Mail Commission Lead Rank 70

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SEPTEMBER 14, 2016

Rushing into selling without building a relationship especially in B2B or even B2C industries can spell disaster. With limited time, many novice salespeople jump into the sales pitch (selling) before the marketing has actually started. Sales Coaching Solution – Understanding the sales process is key to sales success.

Sales Coaching 70

Sales Coaching Coaching Real Estate B2C 70

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SEPTEMBER 8, 2016

Isn’t it amazing with all the resources at the disposal of B2B and B2C salespeople, so many still fail to do any to adequate research on incoming sales leads or sales referrals? This research allows them to tailor their sales message. Doing the research is another sales behavior shared by top sales performers.

Real Estate 70

Real Estate Referrals Decision Maker B2C 70

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APRIL 5, 2012

Now the goal of marketing is a little different for business to business (B2B) compared to business to commercial (B2C or B2R). For those engaged in B2B, the goal again is two fold: To make a friend. Within the B2C or B2R industries, the first goal remains the same.

Strategy 169

Strategy Marketing Ideal Customer Profile B2C 169

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AUGUST 27, 2015

This better educated buyer is happening within all industries whether it is B2B or B2C. The residential real estate has experienced the impact of technology through Internet sites such as Zillow. Today’s home buyers are better educated than even 5 years ago. Technology has raised the bar for sales professionalism.

Real Estate 70

Real Estate Ideal Customer Profile B2C Margin 70

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DECEMBER 8, 2015

To take action such as to be asked back for that first or second next face to face meeting or for the potential ideal customer to walk to your store, send an email or give a call (depending upon the call to action and whether B2B or B2C). Download this 7-Step-Sales-Process-ADVSYS. Friends buy from friends they know and trust.

Marketing 62

Marketing Ideal Customer Profile Face-to-face LinkedIn 62

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MARCH 16, 2016

For those selling in B2C or B2B, business cards are the cheapest real estate outside of social media. If I’m handing them out I should be receiving business.” ” That is full blow scarcity mentality and probably the quickest way never to increase sales. Business cards are marketing.

Real Estate 70

Real Estate Social Media B2C Report 70

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JANUARY 19, 2016

Possibly as a SMB owner, solo entrepreneur or sales professional you have been engaging in the common marketing efforts of B2B networking, direct mail, referrals, etc. For those in B2B, LinkedIn is probably one of the best social marketing channels. Social marketing works and here is one example. Two weeks later these were the results.

Ideal Customer Profile 35

Ideal Customer Profile Marketing Infusion Direct Mail 35

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JUNE 1, 2015

Probably the best way is to ask your clients to your colleagues along with others within your B2B or B2C business network. LinkedIn is a great place to start through the use of key words. Internet searches also help to locate that right fit for your company.

Training 70

Training Hiring Small Business Small Business 70

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SEPTEMBER 30, 2016

just published some interesting statistics on this now very prevalent marketing channel: 32% of B2B marketers and 37% of B2c marketers have a content strategy. B2B marketers allocate 28% of total marketing budget to content marketing. B2C marketers allocate 32% of total marketing budget to content marketing.

Lead Rank 70

Lead Rank Lead Scoring B2C Marketing 70

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AUGUST 18, 2014

Are you writing the same stuff as everyone else especially within B2C or B2B? .” Those firms that use interactive content such as apps, assessments or quizzes have the capacity to generate conversions around 70% compared to passive content at 36%. Then there is the mark of relevance.

Marketing 131

Marketing Small Business Small Business Education 131

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MAY 28, 2015

If you sell in the B2B or even B2C industries and you are not on LinkedIn, for some of your ideal customers you may not be even worth a phone call. .” This thought is very much old school. Do not forget you are unique. People buy other people first and then buy their companies and their solutions.

Training 70

Training Social Media Small Business Small Business 70