No More Cold Calling
MAY 20, 2014
Buyers don’t really care whether we’re B2C or B2B, nor do they understand or care about all the complex jargon we use to describe our markets and products. Bryan Kramer explains the significance is his Social Media Today article—“ There Is No More B2B or B2C: There Is Only H2H (Human to Human).”.
No More Cold Calling
JULY 20, 2018
Not if you’re in B2B sales. Refer a friend” rewards work fine in the B2C space, but in B2B, it’s slimy. That’s all you have to do. (I I think we’ve covered that one.) You don’t get referrals if you don’t ask for them. You have to offer referral rewards. I’m not saying never reward referrals.
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No More Cold Calling
JUNE 19, 2014
Learn more about the power of referral selling from some of this month’s blog posts: Forget B2C or B2B—Focus on H2H Instead. Read “ Forget B2C or B2B—Focus on H2H Instead.”). Your business might be complicated, but your customers aren’t. Wants It All—Right Now. Technology might make us faster, better, and stronger.
No More Cold Calling
MAY 25, 2017
Look at the average B2B Twitter feed—it’s 1950s broadcast in a modern social media wrapper! We all love brands—both B2C and B2B—and we all have customers and advocates that would love to interact with us and be part of our community. When I first started using email, the word “spam” hadn’t been invented, thankfully.
No More Cold Calling
FEBRUARY 4, 2016
B2C incentives work like magic. But in the B2B world, incenting people to provide referrals isn’t the no-brainer sales strategy that it is for consumer-facing companies. My friends and clients aren’t the only ones who remembered my big day. We all love saving money and brag about getting great deals.
No More Cold Calling
OCTOBER 22, 2015
Those ploys might work in the B2C space, but it smacks of a product push and commodity sale in the B2B space. ( Sure, she’d “love” for me to buy so she can make her numbers. Buy before this offer runs out.” Don’t miss out on this special promotion.”
No More Cold Calling
FEBRUARY 29, 2016
B2C incentives work like magic. But in the B2B world, incenting people to provide referrals isn’t the no-brainer sales strategy that it is for consumer-facing companies. These insights are what clients and prospects really want from sales reps—not a one-size-fits-all solution, but tailored advice from experts who know their stuff.
Expert insights. Personalized for you.
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