article thumbnail

Influencer vs. Decision Maker

KO Advantage Group

The influencer vs. the decision maker. B2B sales can be more complex than B2C in some aspects. Do those two ever get confusing to you? Buyers can be liars. So how do you know which is which? Once you figure out who is who, then you have to decide who is the better person to pursue for a lead.

article thumbnail

Influencer vs. Decision Maker

KO Advantage Group

The influencer vs. the decision maker. B2B sales can be more complex than B2C in some aspects. Do those two ever get confusing to you? Buyers can be liars. So how do you know which is which? Once you figure out who is who, then you have to decide who is the better person to pursue for a lead.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Does a B2B Business Need a Different CRM Than a B2C Business?

Sales Hacker

B2B vs B2C CRMs — let’s break it down. What I needed was a B2B CRM software that allowed me to collect information about the prospect; qualify them based on their company and role; and send follow-ups to upsell them. Now, there are many companies out there that target both B2C and B2B, like Amazon, Yelp, or OpenTable.

B2C 74
article thumbnail

Top 10 B2B Ecommerce Trends for 2023

Hubspot Sales

If you’re a B2B company, ecommerce is a necessity for your business. As a McKinsey & Company study found, 65% of B2B companies sold exclusively online in 2022. B2B ecommerce strategies also differ greatly from B2C (business-to-consumer) ecommerce. In this post, we highlight the top 10 for 2023: 1.

Trends 99
article thumbnail

B2B Marketing Trends: What to Expect in 2022

Zoominfo

Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. B2B Marketing Technology Trends Trend #1: Consolidation of martech systems We see digital marketing headed toward consolidated tech stacks with strong integrations.

article thumbnail

Is B2B Buyer Confidence Stalling Your Deals?

Alice Heiman

My next guest on Sales Talk For CEOs is Brent Adamson and he’s got some revolutionary ideas about B2B enterprise selling. Brent explains decision maker confidence is the main barrier for B2B teams to close deals. The post Is B2B Buyer Confidence Stalling Your Deals? There’s our bumper sticker. [34:04]

B2B 112
article thumbnail

5 trends in gaining more customer insight

Sales and Marketing Management

Author: Umberto Milletti All trends point to 2020 being more focused on the B2B customer, with data and insights as the key to understanding their needs. B2B companies need to switch from a mentality of “here’s what we’re selling” to “we understand what you need.” Customers have more power and more information than ever?—?they

Trends 289