Pointclear

AUGUST 5, 2014

Are you interested in learning more about B2B mobile marketing? If you’re like many people, you can think of a lot of ways B2C companies use mobile marketing. But if you work in the B2B world, then you might be stuck trying to come up with B2B mobile marketing ideas. B2B Marketing Mobile Marketing'

B2B 255

B2B B2C Marketing Consumer 255

Pointclear

JANUARY 9, 2014

I received a lot of positive feedback about the article and decided to ask our PointClear PowerViews Alumni (those who have been on the PowerViews show ) for their input on the most dangerous lead gen lies out there. Value is important, but B2B buyers are often deeply invested at a personal level in the decisions they make.

Lead Generation 257

Lead Generation Sales Qualified Lead Lead Rank Lead Scoring 257

Pointclear

FEBRUARY 21, 2011

Sales lead management is a “big tent” sphere of B2B and B2C activity that includes work in all areas from sales and marketing to CRM, marketing automation, lead generation, and agencies (direct, brand, PR and internet). Click here to go to the 20 Women to Watch website and enter the name of your colleague.

PointClear 157

PointClear B2C Lead Management ROI 157

Pointclear

SEPTEMBER 1, 2010

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B2C 133

B2C Conversion B2B 133

Pointclear

AUGUST 18, 2015

In today’s B2B companies, marketing and sales alignment is critical to success. Unfortunately, few B2B organizations focus on creating, implementing and executing a defined marketing and sales process. This necessary first step creates a better buying experience and drives real and lasting revenue growth.

Lead Rank 100

Lead Rank Lead Scoring Revenue Leads 100

Pointclear

JANUARY 19, 2011

What differences in marketing and sales management would have occurred if marketing automation with all of its benefits would not be a part of B2B and B2C marketing today? What would be the condition of the sales channels? Footnote: Professor Laura Kray, Professor Philip Tetlock.

Marketing 169

Marketing Journal B2C Exercises 169

Pointclear

AUGUST 15, 2011

These prequalified leads go to salespeople directly by the fastest available means and I expect them to be contacted immediately—same day for B2B, within minutes on B2C. i The Sales Lead Management Association believes marketing creates more wealth for every man-hour worked than anyone, yes anyone, in a B2B organization.

Sales Qualified Lead 160

Sales Qualified Lead Leads Marketing Qualified Lead B2C 160