Zoominfo

JANUARY 11, 2021

It goes without saying that B2B consumers look for new products in order to make their lives a bit easier. Maybe there’s a product out there that can automate most of the work you spend half your day working on. Because the whole point of your product or service is to solve a problem, right? Types of Customer Pain Points.

B2B 246

B2B Intent Signal Customer How To 246

Sales and Marketing Management

MARCH 25, 2019

The B2B market needs to become as customer-centric as the B2C market. With cutting-edge digital tools, considerably smaller sales teams can gain much more knowledge about their customers and how they intend to use their products. Simply “selling products” isn’t enough. Every process will be standardized and digitalized.

B2B 254

B2B Segment Ideal Customer Profile B2C 254

Zoominfo

JANUARY 27, 2021

If only you could clone the best customers produced from your account-based marketing campaigns… Well, you basically can, using a well-known and effective trick in the B2C toolbox that B2B types should be eager to adopt: lookalike audience targeting. Along with targeted ads , B2C marketers utilize Facebook for lookalike modeling.

B2C 100

B2C Ideal Customer Profile Account Based Marketing Lead Rank 100

Sales and Marketing Management

DECEMBER 26, 2019

Author: Susanna Kemp Whether you’re a startup or an established B2B enterprise, a powerful company website is crucial for success. According to recent research by Gartner , B2B buyers spend the majority of their time researching online when they are considering a new purchase or investment. B2B purchases are rarely low-ticket affairs.

B2B 177

B2B B2C Marketing Qualified Lead Trends 177

Zoominfo

AUGUST 1, 2018

While B2C brands have embraced VR/AR on a large scale, B2B marketers have been slower to adopt this new technology. But, VR/AR is already making its impact on the B2B world, and will only continue to grow more prevalent in the coming years. But, here are a few of the most important benefits for B2B marketers: 1.

B2B 154

B2B B2C Scale Transportation 154

Allego

FEBRUARY 15, 2024

AI-enhanced tools act like digital assistants that automate processes and analyze content and data, allowing you to focus on more strategic functions and increasing your productivity. That means the tools they use must behave like the B2C platforms they’re accustomed to. The key is knowing how AI-enhanced enablement can help.

B2B 71

B2B Coaching B2C Tools 71

Zoominfo

AUGUST 22, 2022

Are you creating content offers to fit your audience, or creating audiences to fit your content offers? “Your company puts out products in the market to solve problems for people — which naturally begets the messaging,” says Mitchell Hanson, senior director of demand generation at ZoomInfo. What’s their job title?

Segment 130

Segment Ideal Customer Profile Account Based Marketing B2B 130

Highspot

JANUARY 9, 2024

Today’s B2B buyers are savvier, more informed, and have access to several options at their fingertips. This makes B2B sales training more important than ever. In this article, we’ll explore the B2B sales process, types and components of an effective training program, best practices, current trends, and pitfalls to avoid.

B2B 52

B2B Training Top of Funnel B2C 52

Cience

NOVEMBER 11, 2020

A lot has been spoken about the importance of customer experience in the Business-to-Consumer (B2C) domain, but what about the Business-to-Business (B2B) sales model? Is it time for B2B companies to become as ‘customer-obsessed’ as some of the most successful B2C brands have demonstrated over the last decade?

B2B 98

B2B B2C Customer Top of Funnel 98

Zoominfo

JANUARY 4, 2022

Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. B2B Marketing Technology Trends Trend #1: Consolidation of martech systems We see digital marketing headed toward consolidated tech stacks with strong integrations.

Account Based Marketing 130

Account Based Marketing Trends B2B Marketing 130

Zoominfo

JANUARY 27, 2022

Data isn’t just an abstract concept at ZoomInfo — it’s the lifeblood of our entire suite of products and the engine that drives our customers’ growth. To the layperson, there may not be a huge difference between business-to-business (B2B) and business-to-consumer (B2C) data — it’s all just information.

Data 100

Data B2B Engineering B2C 100

Zoominfo

OCTOBER 5, 2021

Marketers often employ brand storytelling in campaigns containing creative narratives, showcasing a brand or its product in more relatable, human contexts. This helps the audience see the company as more than just a faceless corporate entity building complex products–instead, a collection of real people solving real-world problems.

Examples 130

Examples B2B Microsoft Case Study 130

Sales and Marketing Management

MAY 7, 2020

The subscription model has been a natural fit for B2B companies that sell software as a service (SaaS), but what about other B2B companies? two businesses that serve B2B customers through a subscription model. two businesses that serve B2B customers through a subscription model. Exclusive offers. Time savings.

Lead Rank 194

Lead Rank B2C B2B Vendor 194

Sales Hacker

FEBRUARY 14, 2023

Using TikTok for B2B selling might seem unprofessional. But TikTok has proven a powerful channel for B2B messages. In this guide, I’ll take you through the top 5 strategies for leveraging TikTok for B2B sales — backed by research-based stats and live examples. Why use TikTok for B2B sales? TikTok users are 1.7x

B2B 90

B2B Top of Funnel Ideal Customer Profile Video 90

Sales and Marketing Management

DECEMBER 17, 2018

The requirements in B2B model are different. B2B marketing is more technical than B2C. To promote customer retention and strengthen your B2B marketing scheme, we’ve assembled this list of six key strategies you can use. However, B2B marketing is different because success is all that matter. Penetration marketing.

Retention 238

Retention B2B Strategy Penetration 238

Pipeliner

MARCH 29, 2021

Zack Gutin is the President and Founder of ThinkAlike Media, helping B2B companies in their outreach. It has to show the value that buyers will get from the product or service. With higher personalization, we can easily find the perfect persona for the product or service and establish the use case. Success stories. The Benefits.

Benefit 98

Benefit B2B Video B2C 98

SalesLoft

AUGUST 24, 2022

Now, financial services organizations who are serving the B2C space and using the Person Account record within Salesforce are supported through the Salesloft Connect extension, effectively putting Salesloft directly within Salesforce. . Platform integration at your fingertips helps save time, manage productivity, and optimize performance. .

B2C 52

B2C SalesForce Lead Rank Lead Scoring 52

LeadBoxer

MAY 30, 2021

Business-to-business (B2B) sales involve companies selling products and services to other businesses. B2B companies either sell items to another company so they can make their own products or meet a specific need. The Purpose of a Good B2B Lead Strategy. Elements of an Effective B2B Lead Strategy.

Lead Rank 82

Lead Rank Marketing Qualified Lead Sales Qualified Lead Lead Scoring 82

Crunchbase

MARCH 17, 2022

B2B marketers are catching up with the B2C space in using social media to drive revenue. Social selling , which is a way to engage and get to know prospects through social media, has become an area in which B2B brands must be competitive. Identify your B2B buyer’s pain points and, when possible, offer ideas.

Social Selling 129

Social Selling B2B Ideal Customer Profile Social Media 129

Nutshell

OCTOBER 2, 2020

B2B brands either understand the importance of content planning, or they struggle to generate leads. B2B vs. B2C. First, it’s important to differentiate between B2B and B2C: B2B stands for business to business , meaning you are a business selling your product or service to another business.

B2B 99

B2B B2C Social Media How To 99

Gong.io

JULY 5, 2022

It‘s no secret that B2B sales (especially at the enterprise level) take a significant amount of time and effort to nurture and eventually close. The B2B sales funnel is a popular method for modeling this journey. What is a B2B sales funnel? . Awareness, Interest, Evaluation, Purchase). Awareness, Interest, Evaluation, Purchase).

Top of Funnel 133

Top of Funnel Funnel Examples B2B 133

The Sales Hunter

AUGUST 29, 2012

Timing, emotion and personality still play a big role in B2B selling situations, yet too many salespeople leave them out. Timing is not just matching up your offering to the decision-making timeline the customer has. Emotion and personality do have a huge place in B2B sales for one key reason. It doesn’t matter.

B2C 175

B2C B2B Cancellation Motivation 175

Zoominfo

JUNE 27, 2022

often means the vendor with the most records wins and the one offering the highest quality data gets overlooked. Here are some examples of how your goals affect your data requirements: If your SDR team has to make a certain number of calls in a day, does the data provider offer the volume of phone numbers you expect?

Data 130

Data Lead Rank B2B Lead Scoring 130

Zoominfo

JANUARY 11, 2021

It goes without saying that B2B consumers look for new products in order to make their lives a bit easier. Maybe there’s a product out there that can automate most of the work you spend half your day working on. Because the whole point of your product or service is to solve a problem, right?

Intent Signal 100

Intent Signal B2B Customer How To 100

Zoominfo

SEPTEMBER 3, 2020

As a B2B marketer or sales professional you have a number of things battling for your attention at any given moment. Especially in the B2B Realm?). Compared to B2C marketing strategies, B2B marketers and sales professionals rely on educating their audiences to gain more leads and conversions. Email Automation Tools.

Prospecting 262

Prospecting Scale Lead Nurturing Campaigns 262

LeadBoxer

FEBRUARY 4, 2019

We all know that making a sale is the act of exchanging a product or service in return for cash, but there is far more to selling than what meets the eye. With B2B e-commerce sales predicted to exceed B2C e-commerce sales by 2020, B2B selling is constantly growing. How are B2B sales different from B2C sales?

B2B 91

B2B Top of Funnel Decision Maker B2C 91

Cience

APRIL 30, 2020

Though B2C industries may be leading this change, B2B sales are not far behind. Therefore having a customer-centric mindset and providing a great customer experience is becoming more critical in the B2B space as well. B2B customer journeys are typically more complex than those for retail customers.

Ideal Customer Profile 102

Ideal Customer Profile B2B Company Churn 102

PandaDoc

DECEMBER 19, 2022

B2B sales organizations may often find that this process is highly time-consuming and requires significant investments in manual labor. B2B sales prospecting in a nutshell. Prospecting is the process of finding leads that are a good fit for your product or service offering. Sales leads vs. prospects vs. customers.

Ideal Customer Profile 98

Ideal Customer Profile B2B Prospecting Top of Funnel 98

SendBuzz

MAY 1, 2023

– Jeffrey Gitomer Due to the rise of personalized email marketing practices, customized emails are a must-have approach even for business-to-business (B2B) buyers. What is B2B email personalization?

Email Marketing 52

Email Marketing Account Based Marketing B2B Marketing 52

SendBuzz

MAY 1, 2023

– Jeffrey Gitomer Due to the rise of personalized email marketing practices, customized emails are a must-have approach even for business-to-business (B2B) buyers. What is B2B email personalization?

Email Marketing 52

Email Marketing Account Based Marketing B2B Marketing 52

Zoominfo

FEBRUARY 16, 2021

Thriving companies in 2020 shared a common trait: a product customers want that is simple to use and easy to access. These businesses offer a customer experience that connects with buyers, whether that is web conferencing software, TV streaming services, or home cleaning products.

Retention 219

Retention Loyalty Customer B2C 219

Partners in Excellence

MARCH 26, 2024

I was fascinated with the offering JourneyDXP had (and remain fascinated with it today). One of the leading Silicon Valley investors discussed his portfolio of companies and stated, “We have companies with great products and weak go-to-market teams, and these companies are struggling.

Hiring 99

Hiring Lead Rank B2C Conference 99

Pipeliner

MARCH 5, 2021

Regardless of how awesome your product or service is, it can never sell itself. You need to develop a strong strategy that allows you to close B2B prospects in an effective way. So read on to discover the steps you need to take to close your first B2B prospect easily. What the current market trends are.

Marketing Qualified Lead 87

Marketing Qualified Lead B2B Sales Qualified Lead Lead Rank 87

Zoominfo

FEBRUARY 17, 2021

Although B2C companies get almost all attention for unwanted cold outreach, for B2B companies, the following is what the SEC lays out: Times of Day. As the conversation progresses, share relatable (not deceptive) details of your product or service. “Do How does your product or service fit into their operation?)

Cold Calling 264

Cold Calling Guidelines Prospecting Face-to-face 264

Janek Performance Group

SEPTEMBER 20, 2022

We all know the Kardashian’s can sell their products directly to consumers on social media, but what are the best B2B sales organizations and their sales reps doing with social midway through 2022? B2B Social Selling. The term “social selling” in the B2B sales process is a misleading term.

Social Selling 62

Social Selling B2B Outsourcing Services Strategy 62

Hubspot Sales

JULY 19, 2022

If you’re not already taking advantage of digital payments, it’s a promising untapped opportunity that's accessible to most online businesses — and B2B businesses should invest now. Customers in countries other than your own can benefit from your product, so make it as easy as possible for them to do so.

B2B 85

B2B Hubspot Sage System 85

Zoominfo

MARCH 4, 2018

Technological advancements can transform any industry or job function overnight — including B2B sales. What Is The B2B Selling Process? The goal of B2B selling is to reach prospects and form meaningful connections with them. Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close.

B2B 130

B2B Decision Maker CRM Lead Rank 130