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Forget B2C or B2B—Focus on H2H Instead

No More Cold Calling

One way companies derail trusting relationships with customers is with overcomplicated sales and marketing processes and terminology. Buyers don’t really care whether we’re B2C or B2B, nor do they understand or care about all the complex jargon we use to describe our markets and products. Comment Here.

B2C 237
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Closing the Gap Between B2B and B2C Sales Experiences

Sales Hacker

Join the conversation with sales leaders from Zoominfo, CloudShare, Seismic, Walnut, 6sense, and Sendoso to gain invaluable insight on how they suggest incorporating B2C digital experiences into B2B sales processes. The post Closing the Gap Between B2B and B2C Sales Experiences appeared first on Sales Hacker.

B2C 73
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4 Ways to Make B2B Sales as Smart as B2C Sales

Sales and Marketing Management

With the long history of data availability available to B2C salespeople, they’re able to better track, recognize, and understand their prospects and the buying trips they take. But the ability to gather information from different places around the web gives B2B marketers a much fuller view of a company’s profile.

B2C 168
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B2B Sales Training Techniques and Best Practices

Highspot

Today’s B2B buyers are savvier, more informed, and have access to several options at their fingertips. What makes it more complicated is that 90% of buyers don’t follow a linear sales funnel path , leaving sales reps little to no room for mistakes. This makes B2B sales training more important than ever.

B2B 52
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Create an Exceptional Buying Experience: New Strategies for B2B Sales

Sales Hacker

B2B buyers expect the same convenience and ease as when they purchase B2C products. Donald Kelly – Founder and The Chief Sales Evangelist at The Sales Evangelist. Revenue Enablement Manager at Outreach. – Channel Sales Manager at Vendition. Katie Van Hoomissen – Sr. Brian Smith Jr.

B2B 83
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Human-AI Collaboration: The New Frontier in B2B Sales

Allego

Plus, AI-powered quizzes and personalized feedback give sales reps the support they need to excel and deliver exceptional results. Modern User Experiences Like your customers, your sales reps want cutting-edge user experiences. That means the tools they use must behave like the B2C platforms they’re accustomed to.

B2B 71
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The Benefits of Hyper-Personalization for B2B (video)

Pipeliner

Zack Gutin is the President and Founder of ThinkAlike Media, helping B2B companies in their outreach. In B2B sales, it is all about consensus. B2B can have the same conversational but not too overwhelming email marketing strategy as B2C. It offers a huge opportunity for international outreach and sales growth.

Benefit 98