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4 Lessons B2B Marketers Can Learn from B2C Marketers

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The differences between B2B marketing and B2C marketing run deep. These differences range from price point to length of sales cycle, to key buying motivators, and beyond. Today we’re putting our differences aside because we believe, there’s a lot B2B marketers can learn from their B2C counterparts. Keep reading!

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How to Create Lookalike Audiences & Target Ideal Customers Like a B2C Pro

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If only you could clone the best customers produced from your account-based marketing campaigns… Well, you basically can, using a well-known and effective trick in the B2C toolbox that B2B types should be eager to adopt: lookalike audience targeting. Along with targeted ads , B2C marketers utilize Facebook for lookalike modeling.

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The Role of Customer Experience in Driving B2B Sales Growth in Manufacturing

Sales and Marketing Management

If B2B companies can embrace the same efficiency and convenience that B2C companies do, they can remove common pain points for a better customer experience. That optimized CX will foster sales growth in the future.

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B2B strategy, B2C results

Sales and Marketing Management

Teaser: When marketers evolve their tactics and view digital media as a unique marketing function, they start to realize the cross-functional power it can have, its ability to independently impact the brand and the bottom line, and its capacity to deliver B2C results for B2B marketers. read more'

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How to Improve Demand Generation with Empathy

Speaker: Brian Carroll, CEO & Founder of markempa

The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity). B2B sales are way more emotional than B2C because people’s careers are on the line. Learn how a company increased sales opportunities by 303% by being uber helpful to buyers.

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4 Strategies for Creating a High-Performing B2B Social Media Post

Sales and Marketing Management

B2B social media marketing is distinctly different than strategies deployed by B2C marketers. These four characteristics of top-performing B2B social media posts provide insights on how to create a high-performing B2B social media post.

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What is B2C Sales?

Predictable Revenue

Learn what makes business-to-consumer sales (B2C sales) distinct from B2B, how to maximize your B2C sales process, and make the most of industry trends. The post What is B2C Sales? appeared first on Predictable Revenue.

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