Zoominfo

OCTOBER 5, 2021

Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. Storytelling may seem more difficult to pull off in the B2B world, but it’s no less effective. Storytelling may seem more difficult to pull off in the B2B world, but it’s no less effective. Keep reading!

Examples 130

Examples B2B Microsoft Case Study 130

Pipeliner

JANUARY 2, 2020

According to a recent forecast by Forrester Research (one of the most influential research and advisory firms in the world), “ 1 million US B2B salespeople will lose their jobs to self-service eCommerce by 2020, accounting for 20% of the B2B sales force.” While my boss was on vacation, a significant lead called.

Telecommunications 93

Telecommunications Face-to-face B2C B2B 93

Zoominfo

JUNE 17, 2018

Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. Storytelling may seem more difficult to pull off in the B2B world, but it’s no less effective. Storytelling may seem more difficult to pull off in the B2B world, but it’s no less effective. Keep reading!

Examples 237

Examples B2B Microsoft Telecommunications 237

John Barrows

JANUARY 30, 2019

Through my career I’ve always been in B2B, and occasionally B2C selling, marketing, and technology and telecommunications organizations. With Vodafone and Microsoft.

Call-back 133

Call-back Up-Sell Sales Ideal Customer Profile 133