Zoominfo
AUGUST 1, 2018
While B2C brands have embraced VR/AR on a large scale, B2B marketers have been slower to adopt this new technology. But, VR/AR is already making its impact on the B2B world, and will only continue to grow more prevalent in the coming years. But, here are a few of the most important benefits for B2B marketers: 1.
Zoominfo
APRIL 24, 2020
We live, breathe, and obsess over how to deliver B2B intelligence that unlocks go-to-market success. A week later, a study from the Institute of Supply Chain Management found nearly 75% of companies reported they would experience supply chain disruptions because of coronavirus-related transportation restrictions. So, let’s start there.
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SBI Growth
OCTOBER 6, 2012
As B2B CMO’s work to transition their teams to lead generation there is a danger of abandoning brand stewardship. The purpose of this blog article is to highlight the importance of branding for B2B customer acquisition. Greg built a powerhouse brand by transforming ‘Yellow Freight’ to ‘Yellow Transportation’, a highly preferred brand.
Zoominfo
APRIL 24, 2020
We live, breathe, and obsess over how to deliver B2B intelligence that unlocks go-to-market success. Aside from complete systemic collapse, B2B companies were — and likely still are — fearing shipment restrictions, holding back payment distributions, and inventory scarcity. At ZoomInfo, data is our passion.
Sales Hacker
APRIL 1, 2021
While that can feel like a B2C trend, your B2B shoppers and targets are doing much the same thing. McKinsey notes that B2B decision-makers are pushing to e-commerce and e-commerce-like sales cycles, and up to 80% prefer either digital self-service tools or to contact teams remotely.
Increase Sales
JULY 29, 2016
This is true for both B2C and B2b sales leads. With additional research from the Corporate Executive Board suggesting 57% of the B2B buying decision is made before talking to any salesperson confirms how the sales funnel has evolved. Today’s buyer is more educated and more self directed in his or her solution research.
Hubspot Sales
DECEMBER 7, 2023
Image Source You might expect that only B2C sales would increase in Q4, but research suggests otherwise. FastSpring reviewed 30 randomly selected businesses serving B2C and B2B markets across the globe and found a noticeable increase in Q4 sales. Let’s take a look at what contributes to Q4 sales. “Let
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