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4 Tips B2B Email Marketers Should Take from B2C Brands

Appbuddy

That’s why some B2B email marketers are searching for inspiration in unlikely places: their B2C counterparts. To maximize your email performance during Q4 and beyond, consider these lessons from B2C brands: 1. You’d be hard-pressed to find a leading B2C brand sending plain text emails. Forget B2B or B2C.

B2C 98
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How Younger Generations are Disrupting B2B Buying

Zoominfo

There’s a seismic shift happening in B2B buying, and it’s being driven by a powerful force — generational change. In fact, 90% of Gen Z and Millennial survey respondents say they were dissatisfied with a vendor, compared to 71% of Gen X and Baby Boomer respondents.

B2B 130
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Create an Exceptional Buying Experience: New Strategies for B2B Sales

Sales Hacker

B2B buyers expect the same convenience and ease as when they purchase B2C products. They want to research vendors online, read reviews and product comparisons, and prefer “rep-less” interactions whenever possible.). The post Create an Exceptional Buying Experience: New Strategies for B2B Sales appeared first on Sales Hacker.

B2B 85
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B2B Data Purchase Guide: Evaluating Data Providers in a Global Marketplace

Zoominfo

often means the vendor with the most records wins and the one offering the highest quality data gets overlooked. Some vendors choose to cover a narrow range of data sets or attributes, capturing certain kinds of specialty or niche data. Other vendors attempt to provide a large number of records, but often at the cost of quality.

Data 130
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How To Segment Audiences: A B2B Marketer’s Guide

Zoominfo

Use the BANT Framework BANT (an acronym for budget, authority, need, and timeline) is a commonly accepted B2B marketing framework. Are they still learning about their problem, or are they deciding between vendors? They include: Employee headcount Annual revenue Industry B2B vs. B2C Location 2. Let’s break it down.

Segment 130
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The B2B Marketer’s Guide to Virtual Reality

Zoominfo

While B2C brands have embraced VR/AR on a large scale, B2B marketers have been slower to adopt this new technology. But, VR/AR is already making its impact on the B2B world, and will only continue to grow more prevalent in the coming years. But, here are a few of the most important benefits for B2B marketers: 1.

B2B 154
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5 trends in gaining more customer insight

Sales and Marketing Management

Author: Umberto Milletti All trends point to 2020 being more focused on the B2B customer, with data and insights as the key to understanding their needs. B2B companies need to switch from a mentality of “here’s what we’re selling” to “we understand what you need.” Customers have more power and more information than ever?—?they

Trends 253