Zoominfo

JULY 28, 2019

If you’re struggling to report on the success of your marketing campaigns, we’re here to help. . Today we explain the five most important B2B marketing metrics. For example, when your lead-to-close rate is high for a particular campaign or initiative, you can prioritize your time and resources accordingly. Keep reading.

B2B 240

B2B Marketing Scale Campaigns 240

Zoominfo

MARCH 12, 2018

Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. If you’re among the B2B professionals who haven’t adopted programmatic advertising practices, today’s post is for you. Lastly, programmatic advertising provides a simpler solution to optimizing ad campaigns.

Advertising 185

Advertising Advertising B2B Scale 185

Pointclear

MAY 23, 2018

Lead nurture can triple the return on most marketing campaigns. Generally speaking, nurturing programs increase the lead rate significantly: Standard B2B lead-generation programs produce an average 5% lead rate. Successful lead generation—inbound and outbound—requires nurturing. The numbers speak for themselves.

Sales Qualified Lead 124

Sales Qualified Lead ROI Lead Rank Lead Scoring 124

SBI Growth

JANUARY 20, 2014

B2B CMO’s are focused on driving revenue into the pipeline. Success is largely determined by the quality of campaign offers. Optimize campaigns at the offer level to increase campaign results. Even a small change in conversion effectiveness can change a failed campaign into a robust ROI.

Campaigns 310

Campaigns Demand Generation Demand Generation Targets Outside Sales 310

Sales and Marketing Management

DECEMBER 6, 2019

Author: Rachel Downey Modern marketers are no stranger to showing a return on investment for their campaigns. As demand for ROI continues, many are retooling their content strategies to prove a return. Thus answering the ROI question more effectively. . A completely new form of content isn’t what is needed. Think Holistically.

ROI 177

ROI Top of Funnel Channels Lead Nurturing 177

InsightSquared

SEPTEMBER 11, 2019

Before we dive in, let’s cover the basics: what are campaign attribution models and why are they important ? . You have a starting point (the campaign) and a finish (the deal), and it is your attribution model that will reveal how your buyer travelled from point A to point B. Heck, it could have been three different campaigns!

Lead Rank 78

Lead Rank Campaigns Top of Funnel B2C 78

MarketJoy

SEPTEMBER 1, 2020

Before we dive into the details of the successful cold outreach campaign, let’s brush up the basics of it. The cold outreach campaign is a telemarketing tactic that aims at targeting your potential clients through emails and phone calls. Here are the major reasons why your cold outreach campaign isn’t receiving good responses.

ROI 59

ROI Campaigns Telemarketing Follow-up 59

Apptivo

OCTOBER 20, 2023

Thе Challеngеs of Mеasuring CRM ROI 3. Thе Componеnts of CRM ROI You’vе just implеmеntеd a statе-of-thе-art Customеr Rеlationship Managеmеnt (CRM) systеm for your businеss. How do you mеasurе thе Rеturn on Invеstmеnt (ROI) of your CRM implеmеntation ? All thеsе factors contributе to a holistic ROI picturе.

ROI 52

ROI CRM How To Campaigns 52

InsightSquared

SEPTEMBER 11, 2019

Before we dive in, let’s cover the basics: what are campaign attribution models and why are they important ? . You have a starting point (the campaign) and a finish (the deal), and it is your attribution model that will reveal how your buyer travelled from point A to point B. Heck, it could have been three different campaigns!

Lead Rank 59

Lead Rank Campaigns Top of Funnel B2C 59

Nutshell

DECEMBER 28, 2020

Research shows that for every $1 you spend on email marketing, you get back $4 , with drip email campaigns playing a huge role. But to get such mouthwatering ROIs, you must understand the types of email campaigns that help move your marketing needle up. One such campaign is called a drip email campaign.

Campaigns 115

Campaigns Top of Funnel Email Marketing Lead Nurturing 115

BuzzBoard

NOVEMBER 22, 2023

Market predictions strongly indicate—2024 B2B marketing will be thriving upon not just personalization but hyper-personalized content. Already, a large number of B2B buyers expect their vendors/service providers to anticipate their needs; align precisely with their pain points and objectives.

B2B 105

B2B Strategy Demographics Social Media 105

Zoominfo

AUGUST 29, 2018

‘Emotions’ and ‘feelings’ aren’t words that come up often in the B2B world. B2B products tend to be complex and more practical than flashy– so B2B organizations often value logic and reason over emotions. . But, emotions play a larger role in B2B purchase decisions than you may realize. Track campaign effectiveness.

Analysis 176

Analysis B2B Airlines Marketing 176

Zoominfo

AUGUST 1, 2023

Designing the Modern Tech Stack One of the most exciting developments in AI outlined in a recent McKinsey Digital report is the fundamental shift in which job functions are seeing the greatest ROI from AI technologies. In 2018, manufacturing and risk-management were among the leading industries benefiting from AI.

Data 130

Data B2B Harvest Scale 130

Zoominfo

JUNE 3, 2018

Welcome to our June B2B Blog Post Round-Up—a series where we highlight the great work our writers contribute to some of our favorite publications. 4 Lessons ZoomInfo Learned From Their Own ABM Campaign. Almost 85% of marketers who measure ROI report that ABM delivers higher returns than any other marketing approach ( source ).

Account Based Marketing 154

Account Based Marketing B2B Campaigns Video 154

Zoominfo

MARCH 26, 2018

The differences between B2B marketing and B2C marketing run deep. Today we’re putting our differences aside because we believe, there’s a lot B2B marketers can learn from their B2C counterparts. B2B companies tend to prefer a product-centric approach – they create their products and then market them to their audience.

B2C 209

B2C B2B Marketing Social Media 209

Zoominfo

FEBRUARY 17, 2020

‘Emotions’ and ‘feelings’ aren’t words that come up often in the B2B world. B2B products tend to be complex and more practical than flashy– so B2B organizations often value logic and reason over emotions. But, emotions play a larger role in B2B purchase decisions than you may realize. Track campaign effectiveness.

Analysis 130

Analysis B2B Airlines Marketing 130

Zoominfo

AUGUST 6, 2019

Recently, there has been a renewed interest in ‘marketing hacks’ as B2B marketers have started to realize traditional marketing methods are no longer useful in a competitive landscape. B2B marketers are on a constant search for an effective digital marketing strategy that can give their company a much-needed presence and branding boost.

B2B 154

B2B Strategy Social Media Marketing 154

Hubspot Sales

APRIL 6, 2023

If you’re a B2B company, ecommerce is a necessity for your business. As a McKinsey & Company study found, 65% of B2B companies sold exclusively online in 2022. B2B ecommerce strategies also differ greatly from B2C (business-to-consumer) ecommerce. In this post, we highlight the top 10 for 2023: 1.

Trends 99

Trends B2B B2C Social Media 99

eGrabber

JUNE 4, 2021

But email marketing always tops the marketing channels that offer the best ROI. If your email marketing ROI is not impressive, we have few strategies to make your campaigns more effective. Let’s see some of the benefits of email marketing and the 4 tips to improve your email marketing ROI. Benefits of email marketing.

Email Marketing 74

Email Marketing ROI Marketing How To 74

MarketJoy

APRIL 7, 2022

Why You Need Effective Buyer Personas for B2B Lead Generation. If you’re outsourcing your B2B lead generation to an agency, they will need to understand your ideal customer profile in order to run an effective campaign. Do You Actually Need a B2B Buyer Persona? Why do they buy? The answer is yes.

Buyer Persona 98

Buyer Persona Ideal Customer Profile Lead Generation Outsourcing Services 98

Zoominfo

APRIL 9, 2018

Welcome to our eighth installment in our series of B2B Blog Post Round-Ups. In the world of B2B marketing, lead generation matters a lot—yet, it’s also one of our biggest challenges. Lack of resources such as staff, funding, and time remains the biggest obstacle to successful lead generation efforts for 61% of B2B marketers ( source ).

Influencer 157

Influencer B2B Hiring Lead Generation 157

Highspot

JANUARY 9, 2024

Today’s B2B buyers are savvier, more informed, and have access to several options at their fingertips. This makes B2B sales training more important than ever. In this article, we’ll explore the B2B sales process, types and components of an effective training program, best practices, current trends, and pitfalls to avoid.

B2B 52

B2B Training Top of Funnel B2C 52

SendBuzz

MAY 1, 2023

– Jeffrey Gitomer Due to the rise of personalized email marketing practices, customized emails are a must-have approach even for business-to-business (B2B) buyers. What is B2B email personalization?

Email Marketing 52

Email Marketing Account Based Marketing B2B Marketing 52

SendBuzz

MAY 1, 2023

– Jeffrey Gitomer Due to the rise of personalized email marketing practices, customized emails are a must-have approach even for business-to-business (B2B) buyers. What is B2B email personalization?

Email Marketing 52

Email Marketing Account Based Marketing B2B Marketing 52

Appbuddy

NOVEMBER 11, 2021

To attract and engage recipients in this climate, cookie-cutter email campaigns won’t cut it. That’s why some B2B email marketers are searching for inspiration in unlikely places: their B2C counterparts. For example, some B2B software vendors use data to send monthly roundups of each customer’s performance using their product.

B2C 98

B2C Email Marketing B2B Marketing 98

KLA Group

JANUARY 3, 2023

Few lead generation activities are as reliable and profitable as B2B email marketing. For every $1 you spend on email marketing, you can generate $36 in ROI. It’s easy to see why.

Email Marketing 69

Email Marketing B2B Marketing Lead Generation 69

Zoominfo

MAY 3, 2018

Up to 25% of B2B database contacts contain critical errors. The B2B Database Glossary. For an in-depth guide to data normalization, check out The B2B Marketer’s Guide to Data Normalization. Maximized ROI. Final thoughts about your B2B database. 40% of business objectives fail due to inaccurate data. Keep reading.

B2B 100

B2B ROI Lead Rank Lead Scoring 100

Zoominfo

MAY 20, 2021

Customers have become highly accustomed to using email when communicating with a brand, and email performance is a critical factor in the success of digital marketing campaigns. You’ll get high ROI. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

Zoominfo

JULY 28, 2019

If you’re struggling to report on the success of your marketing campaigns, we’re here to help. Here are five of the most important B2B marketing metrics that truly measure the success of your initiatives : 1. Initial Customer Acquisition Cost (CAC) Another important B2B marketing KPI is your Customer Acquisition Cost.

B2B 100

B2B Marketing Scale Campaigns 100

Zoominfo

AUGUST 16, 2018

In fact, 73% of all B2B leads are not ready to purchase the first time they interact with your brand. Lead nurturing has become a profitable marketing practice and is considered an integral part of many B2B marketing strategies. The foundation of any successful nurture campaign lies in lead scoring. Prioritize email marketing.

Lead Nurturing 100

Lead Nurturing Lead Rank Lead Scoring B2B 100

Zoominfo

AUGUST 11, 2019

B2B marketers have embraced many new strategies to cut through the influx of content in our increasingly digital landscape. As these statistics show, webinars have become a favorite tactic of many B2B marketers: Over 60% of marketers use webinars as part of their content marketing programs ( source ). Keep reading! Keep reading!

Paid Content 100

Paid Content Webinar Metrics B2B Marketing 100

Lead411

MARCH 28, 2024

Better ROI: By targeting the right audience with the right message at the right time, firms can increase marketing and sales efficiency, resulting in a higher return on investment (ROI). This will help you to design personalized marketing campaigns based on each segment’s individual demands and preferences.

Buyer Intent 52

Buyer Intent Intent Data Intent Buyer 52

Zoominfo

OCTOBER 10, 2019

After all, the B2B buyer’s journey has become increasingly complex, as each prospect engages with a number of digital touchpoints on their path to becoming a customer. By assigning credit to each touchpoint, marketers are able to better assess and optimize the various campaigns and channels they use to engage their target audience.

Trends 160

Trends B2B Marketing Channels 160

Salesmate

SEPTEMBER 15, 2021

However, there’s a myth that says B2B social media marketing isn’t effective. The sole reason is this myth that mentions the ineffectiveness of B2B social media marketing. Is B2B social media marketing ineffective? B2B social media marketing can be extremely effective when done correctly. Seth Price .

Social Media 98

Social Media Media B2B B2C 98

Zoominfo

MARCH 1, 2021

In fact, 65% of B2B marketers use KPIs to measure their content performance. Choosing KPIs for your team starts with analyzing campaigns where KPIs can fit within the buyer’s journey. KPIs should reflect company goals, segmented by campaign and time period. How Do I Track Digital Marketing KPIs?

Paid Content 207

Paid Content Lead Rank Marketing Qualified Lead Cost per Acquisition 207

Zoominfo

MAY 3, 2020

The modern B2B customer journey is more complex and multilayered than ever before. Attribution models don’t just give marketers credit for the sake of credit—they also help assess the effectiveness of various campaigns and channels. The model you select depends on your specific strategy and campaign objectives.

Paid Content 130

Paid Content B2B Lead Rank Top of Funnel 130

Sales and Marketing Management

SEPTEMBER 7, 2020

However, focusing on the wrong elements can leave a campaign stalled by the side of the road. You may notice that your campaigns move too quickly or slowly, indicating that your marketing team has become distracted. If you’re going to obsess over B2B outbound marketing strategies, try fixating on the right ones.

Outbound 177

Outbound Marketing Ideal Customer Profile Campaigns 177